FEATURES AND PROSPECTS OF DEVELOPMENT OF DIGITALIZED HUMAN RESOURCE MANAGEMENT

In today's world, we are increasingly using the digital aspects of our lives, as evidenced by the way we spend time or manage money. Every year, or even month, the habitual way of life, the way of communication, entertainment or obtaining information, is changing rapidly, just like human resource management, and in the conditions of the existing reality it is difficult to imagine a world without digitalization. The process of digitalization has touched all areas of business, for example, how you represent a company on the Internet or how you attract new customers. The relevance of the topic of the article is that we are becoming digital consumers who are looking for services not in the press or ads, but in search engines. All information can now be found on a million websites and it is thanks to this that we are making the transition to the digital economy. Actually, an important transformation is currently taking place, namely the transition to digitalization. The aim of the work is to compare the classical human resource management system and modern digitalized personnel management and identify differences, as well as a detailed consideration of the features and prospects for the development of digitalized human resources management.