Effects of Sport Corporate Philanthropy on Brand Identification and Loyalty : Moderation Effects of Customers’ Public Involvement

2021 ◽  
Vol 30 (5) ◽  
pp. 559-572
Author(s):  
Bong-Gyung Kim
2018 ◽  
Vol 21 (2) ◽  
pp. 135-163
Author(s):  
Jonghoon Nam ◽  
David Yong Ko ◽  
Mugoan Jeong

2018 ◽  
Vol 1 (3) ◽  
pp. 56-66
Author(s):  
Anupam Singh ◽  
Dr. Priyanka Verma

Corporate Social Responsibility (CSR) earlier applied as corporate philanthropy and has been in practice in India since ages. However, philanthropy in globalised and modern India does not solve the purpose in quantity and quality. Clause 135 of Company Act 2013 created huge hue and cry among the business community in India. As per clause 135 of the Companies Act, 2013, Every company with an annual turnover of 1,000 crore INR ($161 million) and more, or a net worth of 500 crore INR ($80 million) and more, or a net profit as low as five crore INR ($800,000) and more have to spend at least 2% of their average net profit over the previous three years on CSR activities. With the introduction of new Company act 2013 India became the first country in the world to have legislation for compulsory CSR spending. The paper aims at analyzing the motive of making CSR spending mandatory and it also attempts to explain the concept of CSR in the present Indian scenario, the social issues addressed by the Indian corporations, and methodologies adopted by them to address those issues.


1997 ◽  
Vol 1571 (1) ◽  
pp. 195-207 ◽  
Author(s):  
Toni Botte Bates ◽  
Dennis J. Wahl

Virtually all public works projects require a substantial planning effort to identify impacts, costs, and alternatives. Federal and state laws and regulations call for certain levels of public involvement during planning, but meaningful, collaborative public involvement entails doing more than the minimum requirements. This is particularly true when there appears to be an imbalance in public input, where one viewpoint is heard above others. The San Diego Metropolitan Transit Development Board (MTDB) has undertaken efforts on two corridor projects to expand its public involvement in ways that maximize the range of community views, enhance project design, and build support for the project. In addition to the traditional public meetings, newsletters, and open houses, MTDB has used public relations firms, neutral facilitators, and staff outreach to achieve expanded public involvement goals. MTDB has found that, while there are risks and costs associated with these approaches, they ultimately result in better projects that receive more widespread public and political acceptance.


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