The Effect of University Sports Team Operation on University Brand and Attitude towards University

Yu-Won Kang; Byung-Min Kim

doi:10.35159/kjss.2021.12.30.6.327

The Effect of University Sports Team Operation on University Brand and Attitude towards University

Korean Journal of Sports Science ◽

10.35159/kjss.2021.12.30.6.327 ◽

2021 ◽

Vol 30 (6) ◽

pp. 327-341

Author(s):

Yu-Won Kang ◽

Byung-Min Kim

Keyword(s):

Sports Team ◽

University Brand

Download Full-text

Learning from Academic Branding: Exploring Institutional Enhancement, Visual Identity, and the Role of Football as a Catalyst for University Brand Transformation

Journal of School Public Relations ◽

10.3138/jspr.37.1.113 ◽

2016 ◽

Vol 37 (1) ◽

pp. 113-144

Author(s):

Jason W. Lee ◽

Matthew J. Wilson ◽

Elizabeth A. Gregg

Keyword(s):

Visual Identity ◽

University Brand

Download Full-text

Influence of Sports Marketing on the University Brand Images : Focusing on the Foundation of University Golf Team

Journal of Golf Studies ◽

10.34283/ksgs.2020.14.2.6 ◽

2020 ◽

Vol 14 (2) ◽

pp. 65-78

Author(s):

Sang-Ho Han ◽

Keyword(s):

Sports Marketing ◽

The University ◽

University Brand

Download Full-text

The Study on Structural Relationship among Congruence of University Sports Team Image-Self Image, Identification, Attachment and Loyalty

Korean Journal of Sports Science ◽

10.35159/kjss.2019.04.28.2.533 ◽

2019 ◽

Vol 28 (2) ◽

pp. 533-543

Author(s):

Jae-Ryel Seo

Keyword(s):

Structural Relationship ◽

Image Identification ◽

Self Image ◽

Sports Team

Download Full-text

Influence of Self-Management and Sports Team Spirit of Middle School Student Athletes on Academic Achievement

Korean Society for the Sociology of Sport ◽

10.22173/jksss.2009.22.4.115 ◽

2009 ◽

Vol 22 (4) ◽

pp. 115-130

Author(s):

정희석 ◽

정근화

Keyword(s):

Middle School ◽

Academic Achievement ◽

Student Athletes ◽

Middle School Student ◽

Self Management ◽

Sports Team ◽

Team Spirit

Download Full-text

Deep Similarity Learning for Sports Team Ranking

2021 Southern African Universities Power Engineering Conference/Robotics and Mechatronics/Pattern Recognition Association of South Africa (SAUPEC/RobMech/PRASA) ◽

10.1109/saupec/robmech/prasa52254.2021.9377253 ◽

2021 ◽

Author(s):

NA NA

Keyword(s):

Similarity Learning ◽

Sports Team

Download Full-text

Sports team participation and pressures on academic achievement of African American high school students

Current Psychology ◽

10.1007/s12144-020-01265-3 ◽

2021 ◽

Author(s):

Dongwook Cho ◽

Jongwon Lee

Keyword(s):

High School ◽

Academic Achievement ◽

African American ◽

High School Students ◽

School Students ◽

Sports Team

Download Full-text

The Positive Social and Self Concept Consequences of Sports Team Identification

Journal of Sport and Social Issues ◽

10.1177/019372359101500202 ◽

1991 ◽

Vol 15 (2) ◽

pp. 115-127 ◽

Cited By ~ 235

Author(s):

Nyla R. Branscombe ◽

Daniel L. Wann

Keyword(s):

Self Concept ◽

Team Identification ◽

Sports Team

Download Full-text

The Role of Athletics Specific Means in Sports Team Training

Procedia - Social and Behavioral Sciences ◽

10.1016/j.sbspro.2012.06.216 ◽

2012 ◽

Vol 46 ◽

pp. 4151-4153

Author(s):

Mihăilă Ion ◽

Creţu Marian ◽

Popescu Daniela Corina ◽

Gionea Bogdan

Keyword(s):

Team Training ◽

Sports Team

Download Full-text

The Effects of SNS Marketing on Team Trust, Team Identification, Spectatorship Intention, and Merchandising Purchases of Professional Sports Team

The Korea Journal of Sport ◽

10.46669/kss.2021.19.2.041 ◽

2021 ◽

Vol 19 (2) ◽

pp. 467-476

Author(s):

Min-Ah Ryu ◽

◽

Kyoung-Hoi Jung

Keyword(s):

Professional Sports ◽

Team Identification ◽

Sports Team ◽

Team Trust

Download Full-text

Study on Perception and Behavior of Sports Fans towards CSR Activities of Professional Sports Team

Journal of Sport and Leisure Studies ◽

10.51979/kssls.2014.08.57.275 ◽

2014 ◽

Vol 57 ◽

pp. 275-286

Author(s):

Jang Jin ◽

Sang Yoon Park

Keyword(s):

Professional Sports ◽

Sports Fans ◽

Sports Team ◽

And Behavior

Download Full-text