The Effects of SNS Marketing on Team Trust, Team Identification, Spectatorship Intention, and Merchandising Purchases of Professional Sports Team

Three years ago, Steve Thornton purchased the South End Mustangs, a professional ice hockey team competing in the D1 division in the United Kingdom. Unfortunately, Thornton has experienced challenging times during his ownership tenure. The team has achieved mediocre results on the ice and poor results off the ice. Thornton knows he needs help to turn the Mustangs franchise around. Thus, as a result, he turns to John Tapner, a sport business owner, operator, entrepreneur, and advisor. Tapner is best known as a professional sport consultant and TV personality, representing his company Sports Rescue, which is the same name as his hit television show. When an owner calls Tapner, it is because a professional sports team is in trouble and needs to be rescued.

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Professional Sports Team Community Protection Acts 1982 and 1984–1985

10.5406/illinois/9780252039140.003.0009 ◽

2017 ◽

Author(s):

David George Surdam

Keyword(s):

Los Angeles ◽

National Football League ◽

Major League Baseball ◽

Professional Sports ◽

Revenue Sharing ◽

The United States ◽

Congressional Hearings ◽

Sports Team ◽

Community Protection ◽

Predatory Tactics

This chapter focuses on the Congressional hearings conducted in 1982 and 1984–1985 to address the issue of franchise relocation. It first considers the so-called community protection acts that were introduced during the early 1980s in the wake of franchise relocations in the National Football League (NFL) and the lingering ill-will triggered by the expansion Washington Senators' move to Texas. It then looks at the legal wrangling between the NFL and Al Davis over his relocation of the Oakland Raiders to Los Angeles, along with legislators' push for franchise expansion and their doubts about revenue sharing in the NFL and Major League Baseball (MLB). It also examines the United States Football League's (USFL) antitrust suit against the NFL accusing it of being an illegal monopoly and using predatory tactics to thwart the USFL.

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Can Visual Complexity Impede Impact Appreciation of Mediated Sports? Team Identification and Viewer Response to a Complex Presentation of College Football

International Journal of Sport Communication ◽

10.1123/ijsc.4.4.454 ◽

2011 ◽

Vol 4 (4) ◽

pp. 454-472 ◽

Cited By ~ 3

Author(s):

R. Glenn Cummins ◽

Norman E. Youngblood ◽

Mike Milford

Keyword(s):

College Athletics ◽

Visual Complexity ◽

College Football ◽

Negative Evaluation ◽

Team Identification ◽

Game Play ◽

Sports Team ◽

Low Levels ◽

The Impact ◽

Viewer Response

Sport telecasts are frequently the showcase and testing ground for innovative broadcast technologies. One particularly novel example is ESPN’s coverage of college athletics via its multiscreen, or mosaic, format. This experiment tested the impact of its visual complexity by comparing the response of fans high and low in team identification to this format versus a traditional presentation of dull and exciting game play. For highly identified spectators, this format was a detriment to their appreciation of game play, whereas the format had little impact for viewers with low levels of team identification. Moreover, independent of degree of team identification, viewers reported a more negative evaluation of this technique than of a traditional broadcast, and results were consistent regardless of the dull or exciting nature of game play.

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Professional Sports Team Ownership and Entrepreneurial Capitalism

Sociology of Sport Journal ◽

10.1123/ssj.4.1.17 ◽

1987 ◽

Vol 4 (1) ◽

pp. 17-27 ◽

Cited By ~ 1

Author(s):

William C. Flint ◽

D. Stanley Eitzen

Keyword(s):

Social Relations ◽

Professional Sports ◽

Tax Incentives ◽

Hard Work ◽

Sports Industry ◽

The Social ◽

Sports Team

Three arguments concerning the ownership of professional sports are advanced in this paper. First, sports team owners do not maintain the social and corporate linkages found among capitalists in other industries. Second, these owners participate in the sports industry because it is both profitable and secure (a) through tax incentives and (b) because it is a self-regulating monopoly. Finally, the workings of a self-regulating monopoly and the popularity of sport enhance the reproduction of capitalist social relations and ideology. Sport is seen to represent the mythical ideal of meritocracy where hard work can lead to ownership and participation in America’s games. This ideal ignores the reality that sports team ownership is based on enormous wealth, not merit.

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The Role of Team Identification on the Sponsorship Articulation–Fit Relationship

Journal of Sport Management ◽

10.1123/jsm.2019-0401 ◽

2020 ◽

pp. 1-13

Author(s):

Nicolas Pontes ◽

Vivian Pontes ◽

Hyun Seung Jin ◽

Chris Mahar

Keyword(s):

Previous Literature ◽

Team Identification ◽

Consumer Responses ◽

Sports Team

Previous literature on sponsorship-linked marketing have shown that articulation messages lead to more favorable attitudes toward the sponsor brand. However, results from some studies do not entirely support this finding, suggesting that important variables affecting the sponsorship articulation–fit relationship may have been overlooked. Addressing this gap in the literature, the authors show that consumer responses to sponsorship articulation are moderated by the fan’s level of identification with a sports team. That is, fans high in team identification respond differently to various types of articulation messages whereas fans with lower team identification levels do not. Furthermore, the authors demonstrate that messages highlighting how fans and sports team benefit from the sponsorship deal elicit thoughts of sincerity which in turn evokes reciprocity and more favorable attitudes from highly identified fans.

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