scholarly journals Methods to stimulate consumer desire included in the production of communicative formats for contemporary commercial advertisements.

Al-academy ◽  
2021 ◽  
Keyword(s):  
Consumer Desire

The curator, the investor, and the dupe: Consumer desire and Chinese Cultural Revolution memorabilia

2016 ◽  
Vol 21 (4) ◽  
pp. 429-447 ◽  
Author(s):  
Laurence Coderre
Keyword(s):  
Cultural Revolution ◽  
People’S Republic Of China ◽  
People's Republic Of China ◽  
Commodity Exchange ◽  
Republic Of China ◽  
Exchange Value ◽  
Historical Responsibility ◽  
Chinese Cultural Revolution ◽  
Consumer Desire

This article examines the discourse surrounding the collection of Cultural Revolution memorabilia in the contemporary People’s Republic of China. The author focuses on the emergence of three key discursive figures: the collector/curator, the collector/investor, and the collector as dupe. At issue in the construction of each of these figures is the unsettling force of consumer desire, its ethics and negotiation. In the case of the curator and investor, the author considers the mechanisms through which consumer desire is decentered in the name of historical responsibility and exchange value, respectively. These mechanisms of deferral are contrasted to the often nostalgic desire embodied by the dupe, but this figure and his or her consumer desire are in fact crucial to the discourse of collection as a whole. Indeed, despite claims to the contrary, the dupe bespeaks an enduring quest for a mode of interaction between person and thing outside the bounds of commodity exchange.

Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns

2020 ◽  
Vol 57 (4) ◽  
pp. 755-770 ◽  
Author(s):  
Michael Tsiros ◽  
Caglar Irmak
Keyword(s):  
Behavioral Intentions ◽  
Consumer Participation ◽  
High Importance ◽  
Cause Related Marketing ◽  
Personal Contribution ◽  
Consumer Reactions ◽  
Purchase Likelihood ◽  
The Way ◽  
Consumer Desire

Both the total amount to be donated and the way it is communicated can influence consumer reactions to cause-related marketing (CM) campaigns. While companies often choose not to explicate any donation limit, this study argues that donation frames (e.g., minimum or maximum total donation) can enhance the likelihood of consumer purchases associated with CM campaigns. In a series of four studies, the authors find that consumers often respond more favorably to minimum-frame CM campaigns with a relatively low donation amount (e.g., at least $100,000 will be donated) than those with a high donation amount (e.g., at least $10 million will be donated) despite the superiority of the latter for the recipient cause. This effect is inverted for maximum donation frames, such that a high donation amount leads to greater consumer participation. This research also demonstrates that this effect is driven by the consumer desire to make a personal contribution to a cause, which is more likely to be observed when consumers endow it with high importance. These effects are obtained with attitudes, behavioral intentions, and actual expenditures.

Four Elvises

2017 ◽  
Author(s):  
Edward P. Comentale
Keyword(s):  
Popular Culture ◽  
Popular Music ◽  
Body Politic ◽  
The Body ◽  
Public Body ◽  
Commodity Form ◽  
Consumer Desire

This chapter shows how the very deadliness of the commodity form—its radical detachment from any traditional context—ultimately extends the affective range and reach of popular music. It argues that the rock counterculture was founded not against, but through technological manipulation, commercial standardization, and consumer desire, and thus provided fans with new, more thrilling ways of inhabiting a national scene defined by market identities and taste cultures. Somewhere between Marcel Duchamp's arty toss-off and Elvis Presley's tossed-off art, a certain indifference comes to infect popular culture at large. In the end, this chapter focuses on the experiences and emergent sites of fandom, arguing that, with each cut, the King presented his body as an affectively charged and fully mediated public body and that, with records, radio, television, and film, his revolt extended—from one savvy fan to the next—across the body politic at large.

Commerce and Character in Maria Edgeworth

1994 ◽  
Vol 49 (1) ◽  
pp. 1-20 ◽  
Author(s):  
Teresa Michals
Keyword(s):  
Marriage Market ◽  
Maria Edgeworth ◽  
Informal Credit ◽  
Commercial World ◽  
The Family ◽  
Financial Credit ◽  
The Individual ◽  
Rational Place ◽  
Corporate Personality ◽  
Consumer Desire

In her novels and didactic writing Maria Edgeworth links moral and financial credit in an attempt to turn a traditional idea of the corporate personality of the family into the foundation of commercial agency in a credit economy. Rejecting the individual as incapable of surviving in a credit-based market, Edgeworth's novels about the marriage market are fantasies of the larger marketplace, attempts to shape the kind of person required by England's credit-based market. The "charm of probability" with which Edgeworth enchanted her reviewers was both a formal device of realism and the foundation of the informal credit economy that she inhabited and advertised. Edgeworth's emphasis on rationality and predictability, however, excludes the irrationality inherent to consumer desire, one basis of the market itself. In Belinda, therefore, Edgeworth splits the commercial world into two separate and radically contradictory systems of representation-realist and Gothic. The marketplace is a benign and rational place governed by Adam Smith's laws, rules of probable behavior that are both moral and economic, and, at the same time, it is a realm of improbable behavior and insatiable consumer desires that are depicted through the conventions of the Gothic.

Consumer desire to buy and use products in international markets

1999 ◽  
Vol 16 (3) ◽  
pp. 231-256 ◽  
Author(s):  
Van R. Wood ◽  
John R. Darling ◽  
Mark Siders
Keyword(s):  
International Markets ◽  
Consumer Desire

scholarly journals The role of consumer innovativeness in consumer desire to try the transactions with sharia banking

2020 ◽  
Vol 9 (6) ◽  
pp. 44-49
Author(s):  
Wahyuniati Hamid ◽  
La Ode Anto ◽  
Nasrul Nasrul
Keyword(s):  
Data Analysis ◽  
Sample Size ◽  
Consumer Innovativeness ◽  
Mediating Role ◽  
On Line ◽  
The Relationship ◽  
Shed Light ◽  
Consumer Desire

The study attempts to shed light on factors driving people to turn to sharia banks. The study focuses on consumer innovativeness with alternative capacity and value attractiveness as antecedents. The respondents are sharia banking consumers in Makassar. The sample size follows Malhotra 2007 formula. Respondents are reached through on-line interaction and offline contact on the spot of sharia banks. It applies the PLS tool for data analysis. It conceives that alternative seeking and innovativeness have significant effects on consumer innovativeness and desire to try the transactions with sharia banking, and consumer innovativeness has a significant effect on the desire to try the transactions with sharia banks. In this way, it explores the mediating role of consumer innovativeness in the relationship between alternative capacity and desire and that between value attractiveness and desire. Thus, the study has several novelties. It brings up new constructs such as alternative capacity, value attractiveness, and desire to try the transactions with sharia banking. The results would be that consumer innovativeness serves as a partial mediator in the relationship between alternative capacity and the desire, and a full mediator in that between value attractiveness and the desire.

Sign in / Sign up

Export Citation Format

Share Document