Correlation Between “Optimal User Experience” Achieved via Extent of User’s Private Data Being Shared

Smart Devices have become a fixture in consumers’ lives because of their ability to provide consumers with “Optimal User Experiences.” However, to provide an “optimal user experience,” consumers must give private data to the Smart Devices. The actual sharing of private data is not an issue in consumers’ minds, but the private data’s potential to be hacked is quite concerning. For example, a consumer’s Amazon Alexa Echo could be accessed remotely, and the consumer could be video streamed without their knowledge or consent. The study analyzes the correlations between consumer desire for “Optimal User Experiences” from their Smart Devices and their general perception of sharing their private information to achieve “OUX.” The study attempts to determine the foundational aspects of a wide variety of consumer opinions about their risk tolerance by sharing personal data and their desire for the “OUX” in relation to the Smart Devices they utilize regularly.

Purchase Intention for Organic Food Products in Mexico: The Mediation of Consumer Desire

Socially responsible consumption benefits the environment, the consumer, and the producer. In Mexico, smallholder farmers are vulnerable, and the consumption of organic food products is low. Analysing the purchase intention of organic food products contributes towards generating the most appropriate marketing strategies. Previous models provide evidence that the attitude of the consumer is the biggest predictor of purchase intention. However, little is known about the results of the mediating effect of desire on said relationship. The objective of the study is to analyse the mediating effect of desire on the relationship between attitude and purchase intention. 204 consumers of organic food products were surveyed using a structured, self-administrated questionnaire or through face-to-face interviews, in established retail stores, alternative street markets, and via the web. It was found that when the benefits of organic food products to the consumer, environment, and smallholder farmers are evaluated favourably, then consumer desire is higher, and thus also purchase intention. Consumers have the highest purchase intention for organic food products when their desire to buy them to achieve a goal related with social, personal, and environmental benefits intervenes.

The role of consumer innovativeness in consumer desire to try the transactions with sharia banking

The study attempts to shed light on factors driving people to turn to sharia banks. The study focuses on consumer innovativeness with alternative capacity and value attractiveness as antecedents. The respondents are sharia banking consumers in Makassar. The sample size follows Malhotra 2007 formula. Respondents are reached through on-line interaction and offline contact on the spot of sharia banks. It applies the PLS tool for data analysis. It conceives that alternative seeking and innovativeness have significant effects on consumer innovativeness and desire to try the transactions with sharia banking, and consumer innovativeness has a significant effect on the desire to try the transactions with sharia banks. In this way, it explores the mediating role of consumer innovativeness in the relationship between alternative capacity and desire and that between value attractiveness and desire. Thus, the study has several novelties. It brings up new constructs such as alternative capacity, value attractiveness, and desire to try the transactions with sharia banking. The results would be that consumer innovativeness serves as a partial mediator in the relationship between alternative capacity and the desire, and a full mediator in that between value attractiveness and the desire.

Pengaruh Kualitas Produk, Kepuasan Konsumen, dan Competitive Advantage terhadap Keputusan Pembelian Pada PT. Sejahtera Motor Gemilang Medan

Purchasing decision are conscious consumer desire to choose a product among the available alternative actions. Purchasing decisions in this researcher are influenced by product quality, customer satisfaction, and competitive advantage. The population in this study were 295 consumers using the Slovin formula and obtained a sample of 170 consumers. Product quality variables partially and simultaneously have a positive and significant effect on purchasing decision variables by using the comparison tcount> ttable and Fcount>Ftable. Partial and simultaneous consumer satisfaction variables have no positive and insignificant effect on purchasing decisions by using the comparison tcount <ttable and Fcount> Ftabel. The competitive advantage variable partially and simultaneously has no and significant effect on purchasing decisions by using the comparison tcount <ttable and Fcount <Ftabel.

Joyful Frugality: Thoreau, Dickinson, and the Pleasures of Not Consuming

Chapter two counters the ethic of recycling with an anti-consumerist, joyful frugality theorized in Henry David Thoreau’s Walden (1854) and the poetry of Emily Dickinson. It begins by evoking Lydia Maria Child, Sylvester Graham, and a popular culture of antebellum frugality advice literature, demonstrating that such advice literature linked refusing to consume with personal happiness and vibrant democratic citizenship. In this nineteenth-century context, Thoreau’s experiments in frugal living at Walden Pond emerge as central to the book’s political and artistic projects. Thoreau’s radical minimalism in Walden is designed to promote both individual happiness and collective social justice as it challenges the consumerist status quo. The last part of the chapter explores Emily Dickinson’s 1860s and 1870s poetry of desire, possession, and consumption. Against readings that have consistently pathologized Dickinson’s approach to these topics, chapter two suggests that Dickinson is a complex theorist of consumer desire whose emphasis on the pleasures of anticipation and the disappointments of consumption have much to teach us in the Capitalocene. This chapter ultimately suggests that Thoreau and Dickinson together theorize a joyful frugality that shifts the site of pleasure away from consumption, making anti-consumerist lifeways seem not only possible, but—more importantly—richly appealing.

Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns

Both the total amount to be donated and the way it is communicated can influence consumer reactions to cause-related marketing (CM) campaigns. While companies often choose not to explicate any donation limit, this study argues that donation frames (e.g., minimum or maximum total donation) can enhance the likelihood of consumer purchases associated with CM campaigns. In a series of four studies, the authors find that consumers often respond more favorably to minimum-frame CM campaigns with a relatively low donation amount (e.g., at least $100,000 will be donated) than those with a high donation amount (e.g., at least $10 million will be donated) despite the superiority of the latter for the recipient cause. This effect is inverted for maximum donation frames, such that a high donation amount leads to greater consumer participation. This research also demonstrates that this effect is driven by the consumer desire to make a personal contribution to a cause, which is more likely to be observed when consumers endow it with high importance. These effects are obtained with attitudes, behavioral intentions, and actual expenditures.

Lahir dan Berkembangnya Trend Instagram Brow di Industri Kecantikan

An eyebrow makeup trend called Instagram Brow (InstaBrow) with 253,388 #instabrows uploads and 35,572 #instabrow uploads on Instagram. This study analyzes the background and definition of instabrow. The Netnography method used for this qualitative research because of its relation to the internet and ethnography (Kozinets, 2010). The data collection is done through the Sprinklr application, as well as observations on Instagram uploads, and the involvement of researchers as beauty influencers on Instagram. Discourse Analysis is used to compare the data with interview articles on popular news media websites about annual eyebrow trends. Instabrow is influenced by the method of eyebrow formation with the Golden Ratio principle from Anastasia Soare. Anastasia Beverly Hills (ABH), her makeup brand, though it doesn’t promote #instabrows, ABH is often mentioned along with the hashtag. Beauty businesses that promote the term “Instabrow” are Microblading services, provide semi-permanent eyebrows the consumer desire. The goal is for consumers who want beautiful eyebrows without having the need to waste time or energy every day. Celebrities such as Kylie Jenner with her distinctive eyebrow makeup helped with the popularity of Instabrow. Jenner now benefits from the trend by launching a variety of her eyebrow makeup products. Many professional makeup artists predicted the end of the instabrow trend since 2014, while even now the trend has not yet ended. Variations began to emerge, but the instabrow trend remains, even reached its peak in September 2018. The main reason makeup enthusiasts love it is how it is attractive in photos. The results of this study are expected to provide an overview of the beauty industry regarding the phenomenon of instabrow trends on Instagram.