scholarly journals MARKETING STRATEGY EVALUATION OF MRT JAKARTA'S MOBILE APPLICATION USING MARKETING 4.0 CONCEPT

2020 ◽  
Vol 2 (6) ◽  
pp. 43-54
Author(s):  
Gideon Satria Putra Sugiyanto ◽  
Agung Wicaksono
Keyword(s):  
Marketing Strategy ◽  
Mobile Application ◽  
Digital Age ◽  
Online Marketing ◽  
Strategy Evaluation ◽  
Commitment Level

A mobile application has become a vital tool to provide better service and build relationships with customers in the digital age. MRT Jakarta responded to the trend by launching MRT-J mobile application. A study to evaluate the effectiveness of marketing strategy for MRT-J involving 205 respondents of questionnaires was developed following the Five As Framework from Marketing 4.0 concept (Kotler, Kartajaya, and Setiawan, 2017). The result revealed that MRT-J has a superlative affinity. However, the Company needs to improve the attraction, curiosity, and commitment level. According to the industry archetype, the evaluation of brand productivity metrics reported that MRT-J mobile application has a Trumpet pattern. A combination of conventional (offline) and digital (online) marketing is suggested to increase the number of downloads by improving the stage of Aware, Appeal, Ask, and Act.

Adoption of Web 2.0 Marketing

2021 ◽  
pp. 810-827
Author(s):  
Maryam Lawan Gwadabe
Keyword(s):  
Web 2.0 ◽  
Marketing Strategy ◽  
Search Engine ◽  
Digital Age ◽  
Online Marketing ◽  
Brand Awareness ◽  
Effective Management ◽  
Search Engine Optimization ◽  
Marketing Tool

The digital age has brought up improved and efficient marketing ways for businesses to grow, earn publicity and generate more revenue. Web 2.0 marketing is a marketing medium that allows business to collaborate through sharing activities such as content and multimedia. This study explores the value which Web 2.0 marketing adds to the Nigerian SME's. The analyzed data showed that SME's most common marketing tool is Facebook, service-rendering companies also adopt Blogging tool and product-selling businesses prefer the picture platform (Facebook and Instagram). The major Web 2.0 marketing benefits achieved by the Nigerians SME's are increase in brand awareness and revenue. However, the benefit of getting high search engine optimization (SEO) rank is not leveraged. One major challenge is lack of in house skills is the most common faced in the adoption of Web 2.0 marketing as most of the online marketing is done by unskilled employees in the company; this issue leads to several challenges. It is recommended that the SME's should hire or outsource certified digital marketers for effective management and achievement of optimum Web 2.0 marketing strategy benefits.

Adoption of Web 2.0 Marketing

2017 ◽  
Vol 9 (4) ◽  
pp. 44-59 ◽  
Author(s):  
Maryam Lawan Gwadabe
Keyword(s):  
Web 2.0 ◽  
Marketing Strategy ◽  
Search Engine ◽  
Digital Age ◽  
Online Marketing ◽  
Brand Awareness ◽  
Effective Management ◽  
Search Engine Optimization ◽  
Marketing Tool

The digital age has brought up improved and efficient marketing ways for businesses to grow, earn publicity and generate more revenue. Web 2.0 marketing is a marketing medium that allows business to collaborate through sharing activities such as content and multimedia. This study explores the value which Web 2.0 marketing adds to the Nigerian SME's. The analyzed data showed that SME's most common marketing tool is Facebook, service-rendering companies also adopt Blogging tool and product-selling businesses prefer the picture platform (Facebook and Instagram). The major Web 2.0 marketing benefits achieved by the Nigerians SME's are increase in brand awareness and revenue. However, the benefit of getting high search engine optimization (SEO) rank is not leveraged. One major challenge is lack of in house skills is the most common faced in the adoption of Web 2.0 marketing as most of the online marketing is done by unskilled employees in the company; this issue leads to several challenges. It is recommended that the SME's should hire or outsource certified digital marketers for effective management and achievement of optimum Web 2.0 marketing strategy benefits.

scholarly journals Information Technology for Travel Agency

2021 ◽  
Vol 1 (1) ◽  
pp. 148-153
Author(s):  
E S Soegoto ◽  
◽  
A H Nugroho ◽  
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
High Mobility ◽  
Online Marketing ◽  
Internet Technology ◽  
Travel Agency ◽  
Travel Agent ◽  
Travel Agents ◽  
The Right ◽  
Use Of Internet

The purposes of this research are to describe, analyze, and determine the online marketing strategy of domestic travel agent at Bandung Tour Expert. In this case, the authors focused on SWOT analysis to find out the right marketing strategy for the tour packaging. In this research, the data was collected using the observation method, meanwhile the data analysis method used were descriptive qualitative and SWOT analysis. Internet users number are increasing, especially adults with high mobility. For them who often travel outside the city, internet is crucial because it connects them with the travel agent. Nowadays, the convenient use of Internet technology is used to market products and services offered by travel agents, so that it provides many benefits for business travel agents with minimum marketing costs. The results of this study were the use of internet and online marketing had impacts on the increasing profits of the travel agents. The conclusion of this research is Bandung Tour Expert as a company need to improve their variant of tour package to make tourist more interest to visit the company website.

scholarly journals Methods of Resolving Problems Connected with Raising Competitiveness of Mobile Application

2021 ◽  
Vol 18 (2) ◽  
pp. 170-177
Author(s):  
I. P. Lebedeva
Keyword(s):  
Marketing Strategy ◽  
Mobile Applications ◽  
Mobile Application ◽  
Marketing Research ◽  
Application Software ◽  
High Quality ◽  
The One ◽  
Analytical Platforms ◽  
Further Development ◽  
Adequate Analysis

Problems that should be resolved by marketer when a new mobile application is put on sale can be divided into two groups. The 1-st one is connected with customer attraction, the 2-nd one – with his/her retaining. On the one hand, resolving these problems is directly connected with advertizing campaign and marketing research, however the majority of companies – developers of mobile applications have no financial possibilities for marketing accompaniment of application entering market. The article studies research, which can be done by own forces. With adequate analysis they can lead to high-quality results and increase in the number of users. Apart from that the author proposes the method of analyzing event arrangement in application software section, which can help keep an eye on user’s steps and interpret them to find key problems of the application. This method of event arrangement is not new for developers and it is offered by existing analytical platforms, however interpretation of obtained results and subsequent company steps can become a serious task. Further development of such methodology based on analytics, segmentation and reviews of users could resolve a problem of developing by companies-developers of mobile applications their own marketing strategy verified in practice.

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