"The Effects of Consumers’ Perceived Value and Network Externality on Continuous Use Intention of Internet Primary Bank*"

2018 ◽  
Vol 29 (4) ◽  
pp. 139-159
Author(s):  
Jin-Myong Lee
Keyword(s):  
Perceived Value ◽  
Network Externality ◽  
Continuous Use

Effects of network externalities on user loyalty to online B2B platforms: an empirical study

2019 ◽  
Vol 33 (2) ◽  
pp. 309-334
Author(s):  
Yonghua Cen ◽  
Li Li
Keyword(s):  
User Satisfaction ◽  
Structural Equation ◽  
Switching Costs ◽  
Service Providers ◽  
Network Externalities ◽  
Perceived Value ◽  
Network Size ◽  
Network Externality ◽  
Equation Modeling ◽  
Content Type

Purpose Given a product or service, the number of its installed user base has a significant positive effect on the existing users’ loyalty and new users’ conversion. This effect is conceptualized as network externalities in economics. Network externalities are supposed to be particularly striking in nowadays online business-to-business (B2B) platforms, but yet the mystery behind their effects on user loyalty to online B2B platforms remains to be delicately unraveled. The purpose of this paper is to discover the factors driving users’ loyalty, especially buyers’ loyalty, to online B2B platforms, by highlighting the impacts of network externalities on loyalty and other mediating factors. Design/methodology/approach A conceptual model of buyer loyalty under network externalities is elaborated. The reliability and validity of the instruments of the latent model constructs are assessed by confirmatory factor analysis, and the hypothesized causal relationships among the constructs are tested by structural equation modeling, on 710 valid buyer samples collected from a famous online B2B platform in China. Findings The analysis demonstrates that: perceived value, user satisfaction and switching costs are the major predictors of buyer loyalty to online B2B platforms characterized by network externalities; network externalities positively account for buyer loyalty by contributing to perceived value, user satisfaction and switching costs; and direct network externality (measured by perceived network size and perceived external prestige) has a significant effect on indirect network externality (measured by perceived compatibility and perceived complementarity). Originality/value The findings allow the authors to conclude meaningful managerial implications for online B2B service providers to build up loyal user bases through improving users’ perceptions of network externalities, switching costs and value.

scholarly journals Selection Attributes of Innovative Digital Platform-Based Subscription Services: A Case of South Korea

2020 ◽  
Vol 6 (3) ◽  
pp. 70
Author(s):  
Yoojin Kim ◽  
Boyoung Kim
Keyword(s):  
Perceived Value ◽  
Service Differentiation ◽  
Purchase Intentions ◽  
Service Users ◽  
System Quality ◽  
Buying Behavior ◽  
Digital Platform ◽  
Continuous Use ◽  
Subscription Service ◽  
Positive Effect

This study aimed to make an empirical analysis of the effects that the selection attributes of subscription services have on purchase intentions and continuous use intentions, based on the perceived value of digital platform-based subscription service users as a medium. A survey was conducted among 434 subscription service users in Korea, with content superiority, system quality, and service differentiation defined as key selection attributes based on a literature review. Upon analysis, content superiority and service differentiation were found to have a positive effect on perceived value, which in turn positively affected purchase intentions and continuous use intentions, which is why the hypothesis was consequently adopted. Service differentiation was also found to positively affect purchase intentions and continuous use intentions using perceived value as a medium. In contrast, system quality was found to have no effect on perceived value, nor did it affect purchase intentions or continuous use intentions using perceived value as a medium, which is why the hypothesis was rejected. In conclusion, among factors impacting decision-making or buying behavior among users of recent digital platform-based subscription services, new, unique, and meaningful content superiority was found to have a bigger impact compared to system-related aspects based on technology usability.

Continuous Use Intention of E-Government Portals the Perspective of Older Citizens

2019 ◽  
Vol 15 (1) ◽  
pp. 1-16 ◽  
Author(s):  
Ching Seng Yap ◽  
Rizal Ahmad ◽  
Farhana Tahmida Newaz ◽  
Cordelia Mason
Keyword(s):  
Social Influence ◽  
Questionnaire Survey ◽  
Positive Attitude ◽  
Perceived Value ◽  
Behavioural Control ◽  
Primary Data ◽  
Perceived Behavioural Control ◽  
Older Citizens ◽  
Continuous Use

This study aims to examine the effect of perceived value, perceived behavioural control and social influence on older citizens' attitude toward e-government portals and their continuous use intention. Through a questionnaire survey, primary data are collected from 123 older citizens aged 50 and above who use e-government portals. The findings show that older citizens generally have positive attitude toward e-government portals and are favourable on their continuous use intention. Older citizens rate cost, convenience, and information accuracy as the most important dimensions of perception of value of e-government portals. All the three determinants of older citizens' attitude toward e-government portals are positive and statistically significant, with perceived behavioural control having the strongest effect on attitude, followed by perceived value and social influence. Older citizens' attitude also positively and strongly relates to their continuous use intention of e-government portals.

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