scholarly journals Using Data Mining Techniques to Analyze the Customers Reaction towards Social Media Advertisements

2019 ◽  
Vol 8 (2) ◽  
pp. 1139-1143

As social media is in boom, it is becoming very easier for customers to share their views and comments and express their feelings regarding any products which are present in online social media. . If these data can be analyzed efficiently different suggestions can be provided to the company regarding to improvise their products sale. It becomes easier for the company to understand the customer’s reaction after seeing the advertisements of the products posted on social media. This research focuses on analyzing the sentiments of customers based on the comments and reviews of products available in Facebook. Sentimental Analysis is performed to analyze the customer comments as positive, negative and neutral and later they are labeled as 0 or 1. After the labeling process, a comparative analysis is performed using different classification algorithms. The classification algorithms used are K Nearest Neighbors (KNN), Support Vector Machine (SVM) and Naïve Bayes Classifier. The classification algorithm with the highest accuracy is identified to predict the sales of online products

2021 ◽  
Vol 8 (2) ◽  
pp. 311
Author(s):  
Mohammad Farid Naufal

<p class="Abstrak">Cuaca merupakan faktor penting yang dipertimbangkan untuk berbagai pengambilan keputusan. Klasifikasi cuaca manual oleh manusia membutuhkan waktu yang lama dan inkonsistensi. <em>Computer vision</em> adalah cabang ilmu yang digunakan komputer untuk mengenali atau melakukan klasifikasi citra. Hal ini dapat membantu pengembangan <em>self autonomous machine</em> agar tidak bergantung pada koneksi internet dan dapat melakukan kalkulasi sendiri secara <em>real time</em>. Terdapat beberapa algoritma klasifikasi citra populer yaitu K-Nearest Neighbors (KNN), Support Vector Machine (SVM), dan Convolutional Neural Network (CNN). KNN dan SVM merupakan algoritma klasifikasi dari <em>Machine Learning</em> sedangkan CNN merupakan algoritma klasifikasi dari Deep Neural Network. Penelitian ini bertujuan untuk membandingkan performa dari tiga algoritma tersebut sehingga diketahui berapa gap performa diantara ketiganya. Arsitektur uji coba yang dilakukan adalah menggunakan 5 cross validation. Beberapa parameter digunakan untuk mengkonfigurasikan algoritma KNN, SVM, dan CNN. Dari hasil uji coba yang dilakukan CNN memiliki performa terbaik dengan akurasi 0.942, precision 0.943, recall 0.942, dan F1 Score 0.942.</p><p class="Abstrak"> </p><p class="Abstrak"><em><strong>Abstract</strong></em></p><p class="Abstract"><em>Weather is an important factor that is considered for various decision making. Manual weather classification by humans is time consuming and inconsistent. Computer vision is a branch of science that computers use to recognize or classify images. This can help develop self-autonomous machines so that they are not dependent on an internet connection and can perform their own calculations in real time. There are several popular image classification algorithms, namely K-Nearest Neighbors (KNN), Support Vector Machine (SVM), and Convolutional Neural Network (CNN). KNN and SVM are Machine Learning classification algorithms, while CNN is a Deep Neural Networks classification algorithm. This study aims to compare the performance of that three algorithms so that the performance gap between the three is known. The test architecture is using 5 cross validation. Several parameters are used to configure the KNN, SVM, and CNN algorithms. From the test results conducted by CNN, it has the best performance with 0.942 accuracy, 0.943 precision, 0.942 recall, and F1 Score 0.942.</em></p><p class="Abstrak"><em><strong><br /></strong></em></p>


Plants ◽  
2021 ◽  
Vol 10 (1) ◽  
pp. 95
Author(s):  
Heba Kurdi ◽  
Amal Al-Aldawsari ◽  
Isra Al-Turaiki ◽  
Abdulrahman S. Aldawood

In the past 30 years, the red palm weevil (RPW), Rhynchophorus ferrugineus (Olivier), a pest that is highly destructive to all types of palms, has rapidly spread worldwide. However, detecting infestation with the RPW is highly challenging because symptoms are not visible until the death of the palm tree is inevitable. In addition, the use of automated RPW weevil identification tools to predict infestation is complicated by a lack of RPW datasets. In this study, we assessed the capability of 10 state-of-the-art data mining classification algorithms, Naive Bayes (NB), KSTAR, AdaBoost, bagging, PART, J48 Decision tree, multilayer perceptron (MLP), support vector machine (SVM), random forest, and logistic regression, to use plant-size and temperature measurements collected from individual trees to predict RPW infestation in its early stages before significant damage is caused to the tree. The performance of the classification algorithms was evaluated in terms of accuracy, precision, recall, and F-measure using a real RPW dataset. The experimental results showed that infestations with RPW can be predicted with an accuracy up to 93%, precision above 87%, recall equals 100%, and F-measure greater than 93% using data mining. Additionally, we found that temperature and circumference are the most important features for predicting RPW infestation. However, we strongly call for collecting and aggregating more RPW datasets to run more experiments to validate these results and provide more conclusive findings.


Author(s):  
Ángel Freddy Godoy Viera

Las técnicas de aprendizaje de máquina continúan siendo muy utilizadas para la minería de texto. Para este artículo se realizó una revisión de literatura en periódicos científicos publicados en los años de 2010 y 2011, con el objetivo de identificar las principales formas de aprendizaje de máquina empleadas para la minería de texto. Se utilizó estadística descriptiva para organizar, resumir y analizar los datos encontrados, y se presentó una descripción resumida de las principales encontradas. En los artículos analizados se hallaron 13 aplicadas para la minería de texto, el 83% de los artículos mencionaban de 1 a 3 técnicas de aprendizaje de máquina, las principales usadas por los autores en los artículos estudiados fueron support vector machine (svm), k-means (k-m),k-nearest neighbors (k-nn), naive bayes (nb), self-organizing maps (som). Los pares que aparecen con mayor frecuencia son svm/nb, svm/k-nn, svm/decission tree.


Sign in / Sign up

Export Citation Format

Share Document