In the Augustan Age, a new aesthetic preference was propagated in the Roman Empire – the surface of white marble was valued as it symbolised the strength and superiority of the ‘new age’. Soon, an immense trade in high quality marble over land and sea developed to meet the emergent demand. While the development and scale of this trade is well studied, the repercussions that the new aesthetic preference had on the local architectural traditions in areas where no marble was close at hand is not commonly considered. In this contribution, two developments are traced, taking the Corinthian capital as the leitmotif. First, in the short period between c. 40 and 10 BC, patrons would choose imitation of marble in plaster to meet up with the demands of the new standard and to demonstrate their adherence to the Empire. In the second line of development, a different path was taken – a conscious use of local materials which went hand in hand with the development of a new type of capital, the so-called ‘Nabataean blocked-out’ capital. This combination turned into a new vernacular tradition across large parts of the eastern Mediterranean. Both developments were local responses to a new ‘global’ trend and can therefore be viewed as a phenomenon of glocalisation in the Roman Period.
