AIRBNB: STUDY OF THE ECONOMIC EFFECT IN THE RECEPTIVE DESTINATION
The study aims to reveal the most current economic impact of shared accommodation on the economy of the receptive destination - at national and local level. As the biggest representative of peer-to-peer accommodation worldwide, Airbnb is the subject of the current research. Therefore, the business model of Airbnb is shortly examined and the specific distinctions of the company are presented. The data, used for the economic impact analysis, is officially published from Airbnb studies in national and local economies of various tourist destinations. The main conclusion is that there is a huge economic impact of Airbnb, especially in Europe and USA, and the perspective is for further growth. One of the most important features of Airbnb is the ability to spread the economic impact in tourism less developed destinations and to concentrate the benefits in the local economy.