A Study on the Purchasing Behavior and Choice Characteristics of the Infant Convenience Food in Thai Customers

2020 ◽  
Vol 49 (2) ◽  
pp. 196-205
Author(s):  
Jungsu Yang ◽  
Wan-Soo Hong
Keyword(s):  
Purchasing Behavior ◽  
Convenience Food

Determinan Yang Mempengaruhi Perilaku Pembelian Produk Hijau Di Daerah Istimewa Yogyakarta

2019 ◽  
Vol 6 (1) ◽  
pp. 52-68
Author(s):  
Muhammad Mathori ◽  
Uswatun Chasanah
Keyword(s):  
Willingness To Pay ◽  
Environmental Awareness ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Environmental Knowledge ◽  
Test Results ◽  
Purchasing Behavior ◽  
Perceived Effectiveness ◽  
Validity And Reliability ◽  
Green Purchasing

This study aims to identify the determinants that influence the attitudes of consumers of green purchases and the willingness to pay more on green products, specifically on energy-saving lighting products. The variables studied included environmental knowledge, environmental awareness and perceived effectiveness. The sample of this study was 196 students, but out of 196 respondents after the questionnaire was distributed only 189 could be processed. Validity and reliability test results show valid values of loading factors of more than 0.4 while for reliability testing using the cronbach’s alpha criteria above 0.5 indicates reliable. Through the multiple linear regression analysis, the variables of environmental knowledge, environmental awareness and effectiveness are felt to have a positive and significant effect on the attitude of buying and willingness to pay more. Green purchasing attitudes and willingness to pay more have a positive and significant effect on green purchasing behavior. Green purchasing attitudes have a greater influence on green purchasing behavior compared to willingness to pay more.

The aspects of internet-based management, marketing, consumer's purchasing behavior and social media towards food sustainability

2014 ◽  
pp. 207-222
Author(s):  
Tsekouropoulos Georgios ◽  
Katsonis Nikolaos ◽  
Eugenia Papaioannou ◽  
Vatis Stilianos-Eustratios ◽  
Andreopoulou Zacharoula
Keyword(s):  
Social Media ◽  
Purchasing Behavior
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