Determinan Yang Mempengaruhi Perilaku Pembelian Produk Hijau Di Daerah Istimewa Yogyakarta

2019 ◽  
Vol 6 (1) ◽  
pp. 52-68
Author(s):  
Muhammad Mathori ◽  
Uswatun Chasanah
Keyword(s):  
Willingness To Pay ◽  
Environmental Awareness ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Environmental Knowledge ◽  
Test Results ◽  
Purchasing Behavior ◽  
Perceived Effectiveness ◽  
Validity And Reliability ◽  
Green Purchasing

This study aims to identify the determinants that influence the attitudes of consumers of green purchases and the willingness to pay more on green products, specifically on energy-saving lighting products. The variables studied included environmental knowledge, environmental awareness and perceived effectiveness. The sample of this study was 196 students, but out of 196 respondents after the questionnaire was distributed only 189 could be processed. Validity and reliability test results show valid values of loading factors of more than 0.4 while for reliability testing using the cronbach’s alpha criteria above 0.5 indicates reliable. Through the multiple linear regression analysis, the variables of environmental knowledge, environmental awareness and effectiveness are felt to have a positive and significant effect on the attitude of buying and willingness to pay more. Green purchasing attitudes and willingness to pay more have a positive and significant effect on green purchasing behavior. Green purchasing attitudes have a greater influence on green purchasing behavior compared to willingness to pay more.

scholarly journals DETERMINAN YANG MEMPENGARUHI PERILAKU PEMBELIAN PRODUK HIJAU DI DAERAH ISTIMEWA YOGYAKARTA

2020 ◽  
Vol 6 (1) ◽  
pp. 50-66
Author(s):  
Muhammad Mathori ◽  
Uswatun Chasanah
Keyword(s):  
Willingness To Pay ◽  
Environmental Awareness ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Environmental Knowledge ◽  
Test Results ◽  
Purchasing Behavior ◽  
Perceived Effectiveness ◽  
Validity And Reliability ◽  
Green Purchasing

This study aims to identify the determinants that influence the attitudes of consumers of green purchases and the willingness to pay more on green products, specifically on energy-saving lighting products. The variables studied included environmental knowledge, environmental awareness and perceived effectiveness. The sample of this study was 196 students, but out of 196 respondents after the questionnaire was distributed only 189 could be processed. Validity and reliability test results show valid values of loading factors of more than 0.4 while for reliability testing using the cronbach’s alpha criteria above 0.5 indicates reliable. Through the multiple linear regression analysis, the variables of environmental knowledge, environmental awareness and effectiveness are felt to have a positive and significant effect on the attitude of buying and willingness to pay more. Green purchasing attitudes and willingness to pay more have a positive and significant effect on green purchasing behavior. Green purchasing attitudes have a greater influence on green purchasing behavior compared to willingness to pay more.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI PADA PT. KRAMA YUDHA MOTORS AND MANFACTURING

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Nuridin, SE., MM. ◽  
Dwi Ardika Prayudha
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Test Results ◽  
Analysis Method ◽  
Validity And Reliability ◽  
Image Variables

This research is aimed to examine the influence of brand image and product quality to car purchase decision at PT. Mitsubishi Krama Yudha Motors and Manufacturing. Data analysis method was used, is quantitative analysis, by using validity and reliability test, coefficient of determination, and multiple linear regression analysis. Result of regression equation is: Y = 0,665 + 0,517 X1 + 0,416 X2 Simultaneously testing of brand image variables and product quality to purchase decision, shown by F count equal to 85,955 bigger than F table 3,159 or with sig. F 0.000 is smaller than alpha 0.005. Based on the test results simultaneously, can be seen that the independent variables (brand image and product quality) have a positive and significant impact on the car purchase decision at Mitsubishi cars At PT. Krama Yudha Motors and Manufacturing. Suggestions which can be given for future developments and determinations of policy are, companies should pay attention to brand image, product quality, to make customers more satisfied and keep using Mitsubishi cars as their choice.

scholarly journals Pengaruh Pengetahuan Wajib Pajak, Kesadaran Wajib Pajak, dan Sanksi Perpajakan terhadap Kepatuhan Wajib Pajak Kendaraan Bermotor

2021 ◽  
Vol 15 (2) ◽  
pp. 143-154
Author(s):  
Utami Widya Karlina ◽  
Mukhlizul Hamdi Ethika
Keyword(s):  
Regression Analysis ◽  
Statistical Analysis ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Tax Compliance ◽  
Multiple Linear Regression Analysis ◽  
Test Results ◽  
Validity And Reliability ◽  
Positive Effect ◽  
Descriptive Statistical Analysis

This study aims to prove the effect of knowledge, awareness and tax sanctions on vehicle taxpayer compliance in  Kabupaten Kerinci and Sungai Penuh City. Respondents who participated in this study were 100 respondents and the samples were taken using accidental sampling method. The data was collected using a questionnaire and the data was tested using descriptive statistical analysis, validity and reliability tests, classical assumption tests and multiple linear regression analysis. The test results show that knowledge and awareness of taxpayers have a positive effect on tax compliance, while tax sanctions have no effect on  vehicle taxpayer compliance.

CITRA MEREK PERSEPSI HARGA DAN NILAI PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN PADA MINI MARKET INDOMARET LONTAR SURABAYA

2019 ◽  
Vol 6 (02) ◽  
Author(s):  
Indriana Kristiawati ◽  
Achmad Daengs GS ◽  
Ani Herna Sari ◽  
Heri Kusyanto
Keyword(s):  
Customer Value ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Test Results ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Image Perception ◽  
Price Perception

The purpose of this study was to determine the effect of brand image, price perception, and customer value on purchasing decisions both partially and simultaneously on the Indomaret Lontar Surabaya Mini Marke. The sample amounted to 94 respondents with a sampling technique used is purposive sampling. while the method of data analysis used multiple linear regression analysis, validity and reliability tests and using the classic assumption deviation test and hypothesis testing. Based on the test results indicate that the simultaneous F variable brand image, price perception, and customer value has positive and significant impact on purchasing decisions at 50.6% which means that purchasing decisions can be explained by brand image, price perception, and customer value of 50.6 %, and the remaining 49.4% can be explained by other variables. Partially based on t test variables in this study have positive and significant price perception which have the greatest influence in the amount of 32.9%, while the lowest brand image has the effect of 7.3%.Keywords: Brand Image, Perception Price, Customer Value , Purchasing Decisions.

scholarly journals Negara Asal Produk, Persepsi Kualitas dan Merek: Pengaruhnya terhadap Keputusan Pembelian Smartphone

2019 ◽  
Vol 10 (1) ◽  
Author(s):  
Mahardika Ardaka Saputra ◽  
Ade Octavia ◽  
Suswita Roza ◽  
Yayuk Sriayudha
Keyword(s):  
Linear Regression Analysis ◽  
Country Of Origin ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Perceived Quality ◽  
Test Results ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Analysis Technique ◽  
The Subject

This study aims to examine the effect of country of origin, perceived quality and brand on smartphone purchasing decisions. The subject of this study is a smartphone that is sold officially in Indonesian market. The sampling technique used was purposive sampling with the number of samples used amounting to 120 samples which were active users of smartphones. Validity and reliability test results show that the research instrumentsare valid and reliable. The analysis technique used is multiple linear regression analysis using SPSS version 22 software. The results show that country of origin variables partially do not have a positive and significant effect on purchasing decisions while perceived quality and brand variablespartially positive and significant influence purchasing decisions. Simultaneously, country of origin variables, perceived quality and brand have a positive and significant effect on purchasing decisions.

scholarly journals CITRA MEREK PERSEPSI HARGA DAN NILAI PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN PADA MINI MARKET INDOMARET LONTAR SURABAYA

2019 ◽  
Vol 6 (02) ◽  
Author(s):  
Indriana Kristiawati ◽  
Achmad Daengs GS ◽  
Ani Herna Sari ◽  
Heri Kusyanto
Keyword(s):  
Customer Value ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Test Results ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Image Perception ◽  
Price Perception

The purpose of this study was to determine the effect of brand image, price perception, and customer value on purchasing decisions both partially and simultaneously on the Indomaret Lontar Surabaya Mini Marke. The sample amounted to 94 respondents with a sampling technique used is purposive sampling. while the method of data analysis used multiple linear regression analysis, validity and reliability tests and using the classic assumption deviation test and hypothesis testing. Based on the test results indicate that the simultaneous F variable brand image, price perception, and customer value has positive and significant impact on purchasing decisions at 50.6% which means that purchasing decisions can be explained by brand image, price perception, and customer value of 50.6 %, and the remaining 49.4% can be explained by other variables. Partially based on t test variables in this study have positive and significant price perception which have the greatest influence in the amount of 32.9%, while the lowest brand image has the effect of 7.3%.Keywords: Brand Image, Perception Price, Customer Value , Purchasing Decisions.

scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERPINDAHAN PELANGGAN PADA TOKO RETAIL KOMPUTER USAHA DAGANG MITRAKOM YOGYAKARTA

2019 ◽  
Vol 4 (3) ◽  
pp. 54-65
Author(s):  
Mardianto ◽  
Beni Agus Sulistyo ◽  
Alfredi Rumanjaya ◽  
Aftoni Sutanto ◽  
Salamatun Asakdiyah
Keyword(s):  
Regression Analysis ◽  
Hypothesis Testing ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Retail Store ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Validity And Reliability ◽  
Descriptive Research ◽  
Retail Business

Abstract This study aims to analyze the influence of satisfaction (X1), transfer barriers (X2) and complaints (X3) on the transfer of customers at the Mitrakom Yogyakarta retail business retail store. The analytical method in this study is descriptive research with a quantitative approach that uses regression analysis methods, while the testing stages include validity, reliability, classical assumptions, multiple linear regression analysis, determination coefficient (rsquare), regression coefficients together (f test ) and hypothesis testing (t test ). The population of this research is customers who has conducted transactions at the Mitrakom Yogyakarta retail retail store. The technique of taking research samples is using purposive sampling method. The number of questionnaires distributed amounted to 136 copies. Validity and reliability test results are valid and reliable. Hypothesis testing provides results that simultaneously show the influence of the three variables studied proved to significantly affect the dependent variable of customer displacement. These results indicate that the ups and downs of customer movements at the Mitrakom Yogyakarta trading business shop does not depend on the ups and downs of satisfaction levels, transfer hurdles and complaints obtained by customers. The coefficient of determination (adjusted rsquare) is obtained by 0.630 which indicates that 63% of customer transfers can be explained by its independent variables and the remaining 37% is explained by other factors outside the variables not included in this study. Furthermore, the results of research through statistical analysis have proven the truth of the four hypotheses in this study. Keywords: Satisfaction, transfer barriers, complaints and customer transfers  

Analisis Faktor - Faktor yang Mempengaruhi Terjadinya Fraud

2015 ◽  
Vol 2 (02) ◽  
pp. 127-138
Author(s):  
Asep Suryana ◽  
Dadang Sadeli
Keyword(s):  
Work Environment ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Jel Classification ◽  
Working Environment ◽  
Survey Method ◽  
Validity And Reliability ◽  
Personal Attitude ◽  
Administrative Employees

A B S T R A C T Fraud can happen in the work environment in field of education. The purpose of this study was to demonstrate and explain empirically that there is the influence of the working environment, personal attitude and administration system against fraud. The study was conducted by survey method. Samples are 84 administrative employees and teachers in SMA and SMK Sukabumi. Testing is done by multiple linear regression analysis. Instruments adopted from previous research. Validity and reliability tests conducted before hypothesis test. The research proves that the work environment against fraud. Personal influence attitude and system administration against fraud is not proven significantly. A B S T R A K Kecurangan dapat terjadi di lingkungan kerja di bidang pendidikan. Tujuan penelitian ini adalah untuk membuktikan dan menjelaskan secara empiris bahwa ada pengaruh lingkungan kerja, personal attitude dan sistem administrasi terhadap fraud. Penelitian dilakukan dengan metode survey. Sampel adalah 84 pegawai tata usaha dan guru di SMAN dan SMKN Sukabumi. Pengujian dilakukan dengan uji regresi liner berganda. Instrumen diadopsi dari peneliti sebelumnya. Uji validitas dan reliabilitas dilakukan sebelum dilakukan uji hipotesis. Hasil penelitian membuktikan bahwa lingkungan kerja terhadap fraud. Pengaruh personal attitude dan sistem administrasi terhadap fraud tidak terbukti secara signifikan. JEL Classification: H22, I22

scholarly journals Penguatan Kompetensi, Lingkungan Kerja dan Pendidikan dalam Meningkatkan Kinerja Karyawan BPJS Ketenagakerjaan Cabang Gorontalo

2018 ◽  
Vol 5 (2) ◽  
pp. 22-31
Author(s):  
Hendrayanto Hendrayanto ◽  
Masruhi Kamidin
Keyword(s):  
Work Environment ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Regression Testing ◽  
Validity And Reliability ◽  
Analysis Techniques ◽  
Normality Test ◽  
Quality Testing ◽  
Branch Office

This study was conducted with the aim of knowing and analyzing the dominant variables influencing employee performance at the BPJS Work Office in the Gorontalo Branch Office. This study uses data collection techniques through questionnaires and literature studies with data analysis techniques for quality testing (validity and reliability test), classical assumption test (normality test, multicollinearity test and heterokeddasticity test), multiple linear regression analysis and hypothesis testing (partial test and test simultaneously). Based on the results of regression testing, the results show that the dominant variable that influences employee performance at BPJS Employment in the Branch Office of Gorontalo is the work environment, the reason being that it has the largest beta value when compared to competency and education variables.

scholarly journals ANALYZING GREEN PURCHASING BEHAVIOR OF TURKISH AND PERSIAN CONSUMERS

2020 ◽  
Vol 5 (1) ◽  
pp. 37-58
Author(s):  
Sara MOSAVICHECHAKLOU ◽  
Zehra BOZBAY
Keyword(s):  
Cultural Differences ◽  
Environmental Concern ◽  
Environmental Issues ◽  
Environmental Knowledge ◽  
Good Strategy ◽  
Purchasing Behavior ◽  
Self Image ◽  
Number Of Factors ◽  
Perceived Seriousness ◽  
Green Purchasing

Consumers being conscious about environmental issues tend to have favorable attitude to green purchasing. Offering eco-friendly products and services should be a good strategy for all companies wishing to provide competitive advantage in the marketplace. In the literature, a number of factors accepted as the antecedents of green purchasing behavior and this study examined eight factors of them. It is predicted that the factors which have an effect on the green purchasing behavior are different between the consumers having different nationality due to cultural differences. The purpose of this study is to determine the differences between both the antecedents of green purchasing behavior and green purchasing behavior of Turkish and Persian consumers. According to the results, differences are found between some antecedents of green purchasing behavior as environmental knowledge, social influence, environmental concern, perceived seriousness of environmental problems, concern for self-image, and green purchasing behavior of Turkish and Persian consumers.

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