scholarly journals Customer Relationship Management a Strategic Tool: An empirical Study with reference to four wheeler automobile industry in Nagpur City

YMER Digital ◽  
2022 ◽  
Vol 21 (01) ◽  
pp. 112-116
Author(s):  
Gajanan G Babde ◽  
Keyword(s):  
Empirical Study ◽  
Customer Relationship Management ◽  
Automobile Industry ◽  
Relationship Management ◽  
Customer Relationship

scholarly journals An empirical study to identify and rank CSFs in customer relationship management (CRM): A case study of oil products distribution

2011 ◽  
Vol 1 (4) ◽  
pp. 595-606 ◽  
Author(s):  
Mohammad Reza Zahedi ◽  
Mohsen Cheshmberah ◽  
Seyed Mehdi Tofighi ◽  
Ali Hadizadeh
Keyword(s):  
Empirical Study ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Oil Products ◽  
Customer Relationship

scholarly journals The Effect of e-CRM on Customer Satisfaction: An Empirical Study of Online Shopping

2015 ◽  
Vol 1 (2) ◽  
pp. 142-152
Author(s):  
Gurmeet Singh Sain ◽  
Sushil Kumar
Keyword(s):  
Customer Satisfaction ◽  
Empirical Study ◽  
Conceptual Model ◽  
Customer Relationship Management ◽  
Online Shopping ◽  
Relationship Management ◽  
Customer Relationships ◽  
Customer Relationship

One of the key developments in marketing has been the advent of electronic customer relationship management (e-CRM) systems, designed primarily to create and manage long lasting customer relationships. To remain competitive in this internet based environment it is imperative to attract new customers and increase customer’s retention and to achieve these objectives it is crucial to implement e-CRM. The study was aimed to identify the effect of e-CRM strategies on customersatisfaction in context of online shopping. This study is based on 150 respondents and analysis confirms the conceptual model that convenience, trust and security have significant effect on customer satisfaction. This study enables managers and marketers to implement the e-CRM in the best shape and match it with current needs and requirements of consumers. The conclusions suggest that if organizations want to get the most from their e-CRM implementations they need to revisit thegeneral principles of usability and resistance which should be applied thoroughly and consistently.

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