scholarly journals IMPULSE PURCHASE BEHAVIOUR: A REVIEW

2015 ◽  
Vol 10 (7) ◽  
pp. 2333-2342
Author(s):  
Amit Mishra
Keyword(s):  
Content Analysis ◽  
Research Work ◽  
Detailed Account ◽  
Purchase Decisions ◽  
Impulse Buying ◽  
Impulsive Behavior ◽  
Buying Behavior ◽  
Factors Affecting ◽  
Impulse Purchase

For more than fifty years, researchers have strived hard to form a better understanding of impulse buying (Stern; 1962; Rook et.al; 1987; Rook and Fisher; 1995; Peck and Childers; 2006 ; Chang et.al; 2011). The purpose of this paper is to provide a detailed account of impulse buying behavior. The content analysis of various research work led to the classification of  literature into various factors affecting impulse purchase decisions ,classifying products into impulse and non impulse items, behavior dimensions of impulse buying and Rook and Fisher (1995, p.305) proposed that consumers tend to control their innate impulsive tendencies as they perceive impulse buying as normatively wrong. This paper will be useful for practitioners and researchers towards understanding of impulsive behavior of consumers and will provide a better insight in.

A Qualitative Insight Into the Personal Factors Impacting Online Impulse Behavior

2020 ◽  
pp. 279-291
Author(s):  
Harish Kumar ◽  
Ruchi Garg ◽  
Payal Kumar ◽  
Ritu Chhikara
Keyword(s):  
Purchase Decisions ◽  
Impulse Buying ◽  
Business Organizations ◽  
Personal Factors ◽  
Buying Behavior ◽  
Gen Y ◽  
Effective Strategies ◽  
Impulse Purchase ◽  
Depth Interviews ◽  
Insight Into

The purpose of the chapter is to have a deeper understanding of impulse buying and find out the different personal factors that affect the impulse behavior of the consumer in the online context. Phenomenology methodology was used by conducting 12 in-depth interviews with Gen Y as the main respondents. The interview transcripts were analyzed through the method of thematic analysis. This study found that factors such as sudden urge to buy, haptics, risk factors, persuasion, convenience, monotony and boredom, and trust were the dominant personal factors. These factors act as the triggers for consumers to make impulse purchase decisions. This study differentiates the personal and market-oriented factors and broaden the understanding of impulse buying behavior. The findings will enable the marketers to make effective strategies and help the business organizations to increase their revenues.

scholarly journals Corporate Social Responsibility (CSR) and the impacts on impulse buying behavior: A literature review

2021 ◽  
Vol 11 (1) ◽  
pp. 25-39
Author(s):  
Nguyen Truong Son ◽  
Phan Thi Nga ◽  
Tran Thi Hieu Thuan
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Emerging Countries ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Future Studies ◽  
Research Gap ◽  
Impulse Purchase ◽  
Corporate Social ◽  
The Relationship

Corporate Social Responsibility (CSR) has been pervasively applied by organizations around the globe, especially in emerging countries, and Vietnam is a case. This study aims to extensively review the extant literature concerning CSR, impulse purchase, and their relationship. The methodology of this study is performed following the latest reviews from various credible academic sources to comprehend the relationship between CSR and impulse buying extensively. In addition, the study points out the research gap. Then, it discusses the results, the research limitations, and recommends possible directions for future studies that would greatly contribute to the scholarship of the fields.

scholarly journals Consumption Experience of Impulse Buying in Algeria

2018 ◽  
Vol 6 (9) ◽  
pp. 55-64
Author(s):  
NADIRA BESSOUH ◽  
Dr. Assia KARA TERKI ◽  
Pr. Nadira BESSOUH
Keyword(s):  
Cultural Context ◽  
Extensive Literature ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Explanatory Variables ◽  
Consumption Experience ◽  
Consumer Emotions ◽  
Impulsive Buying ◽  
Impulse Purchase ◽  
Buying In

This article focuses on impulsive buying experience. It aims at exploring whether the explanatory variables of this type of purchase, which are used in the marketing literature in the West, may account for the impulsive buying behavior in the Algerian cultural context. An extensive literature review allowed clarifying the basic concepts of this research; it led, firstly, to determine the variables that stimulate the consumer emotions and arouse pure impulse purchase and its consequences, and secondly, to show its importance to producers and distributors. The empirical study was conducted on 590 buyers from the Wilaya (Province) of Tlemcen (Algeria). The results of the data analysis, using the software R, indicate that the variables used in this study have a better predictive power of achieving the favorable experience of impulse buying.

scholarly journals EVALUATION THE ROLE OF SALES PROMOTION IN INFLUENCING IMPULSE BUYING BEHAVIOR: A COMPARISON BETWEEN INTERNATIONAL AND LOCAL TOURIST AT PREMIUM OUTLET IN MALAYSIA

2019 ◽  
pp. 32-43
Author(s):  
Sharifah Faridah Syed Ali ◽  
Yuhanis Abdul Aziz ◽  
Raja Nerina Raja Yusuf ◽  
Siew Imm Ng
Keyword(s):  
Sales Promotion ◽  
Pricing Strategies ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Shopping Experience ◽  
Impulse Purchase ◽  
Buying Behaviour ◽  
Buying In ◽  
Self Administered Questionnaire

The growing number of premium outlets in Malaysia has led to a new shopping experience for both local and international tourists. Associated with the concept of ‘everyday discount’, premium outlets would attract more consumers to purchase at the outlets. Previous studies have revealed the significant influence of sales promotion on consumer purchase behaviour as well as impulse buying behaviour. However, there are limited studies identifying the role of sales promotion on impulse buying behaviour in the perspective of international and local tourists. Moreover, previous research of literature on the premium outlets, especially in Malaysia is still lacking. Therefore this study aims to evaluate the role of sales promotion on impulse buying in the perspective of international and local tourists at premium outlets in Malaysia. Data were collected from 359 tourists at five premium outlets in Malaysia, using a self-administered questionnaire. The result of the study indicates that both groups have different preferences in terms of sales promotion that induced them to make an impulse purchase. This study suggests that retailers or marketers should improvise their pricing strategies and give out more samples and gifts to attract tourists to spend more money.

scholarly journals Predictors of fast-fashion-oriented impulse buying: The case of Vietnamese millennials

2021 ◽  
pp. 2021-2032
Author(s):  
Son Truong Nguyen ◽  
Tri Minh Ha
Keyword(s):  
Impulse Buying ◽  
Sensory Cues ◽  
Buying Behavior ◽  
Internal Factors ◽  
Fast Fashion ◽  
Qualitative And Quantitative ◽  
Hedonic Value ◽  
Impulse Purchase ◽  
Asian Emerging Markets ◽  
The Impact

During the last few years, global fast fashion retailers have been penetrating Asian emerging markets and Vietnam is not an exception. This study explores both external and internal factors, contributing to the fashion-oriented impulse buying of Vietnamese millennials and then investigates the impact of these determinants on fashion-oriented impulse purchase. Both qualitative and quantitative approaches were conducted in the empirical study. It is found that emotion and hedonic value along with fashion involvement, sensory cues and in-store promotion respectively influence fast-fashion oriented impulse purchase. These findings help fast fashion retailers understand the impulse buying behavior of young Vietnamese consumers so that they can effectively elaborate retailing-mix strategy to boost the sales and thus sustainably grow the business.

scholarly journals Factors Affecting Impulse Buying Behavior of Consumers

2021 ◽  
Vol 12 ◽  
Author(s):  
Rosa Isabel Rodrigues ◽  
Paula Lopes ◽  
Miguel Varela
Keyword(s):  
Impulse Buying ◽  
Buying Behavior ◽  
Factors Affecting

scholarly journals To Study the Impulse Buying Behavior among Customers of Branded Shoes as an Effect of In-store Promotions with Reference to Gender in Tier Two Towns of Maharashtra

2021 ◽  
Vol 8 (S1-Feb) ◽  
pp. 147-156
Author(s):  
Mangesh Mannohar Dasare ◽  
Pardeep Kumar
Keyword(s):  
Positive Impact ◽  
Family Influence ◽  
Business Success ◽  
Impulse Buying ◽  
Impulsive Behavior ◽  
Personal Factors ◽  
Buying Behavior ◽  
Loyal Customer ◽  
Time Availability ◽  
Business Behavior

The marketing concept of business behavior focuses on consumers, their preferences, wishes, needs and expectations that need to be met and exceeded so that the company can achieve business success quantified by the levels of revenue, profit, market share and loyal customer basis. This paper aims to elucidate the phenomenon of impulsive behavior by pointing to determining factors and by clarifying the essence of urge-driven behavior, in order to enable companies to predict impulsive buyers’ behavior to a certain extent, and adjust and define their marketing strategies. The study shows in-store promotions give rise to impulse buying behavior strongly among consumers of Pune, Nagpur, Nasik and Aurangabad.A self-administered survey was used to elicit information from 1050 purposively selected respondents living in various parts of Pune, Nasik, Nagpur and Aurangabad. Data have been analyzed by using Statistical Package for Social Science (SPSS)results revealed that personal factors, that is, time availability and family influence has significant and positive impact on the impulse buying behavior of respondents of these four non-metro cities. Also, in-store factors except money availability have significant impact on impulse buying behavior.

scholarly journals Exploring Tech Savvy Trait as a Base for Profiling Impulse Buyers

2019 ◽  
Vol 8 (4) ◽  
pp. 2946-2951
Keyword(s):  
Purchase Behavior ◽  
Impulse Buying ◽  
Consumer Decision Making ◽  
Purchasing Behavior ◽  
Indian Market ◽  
Buying Behavior ◽  
The Past ◽  
Impulse Purchase ◽  
Technical Features ◽  
Type Of Behavior

Impulse buying behavior is a sudden spontaneous urge of the consumer to make unplanned purchase after seeing the product in the retail outlet. Such type of behavior involves purchasing without much thinking. A number of studies have been conducted in the past regarding consumer decision making. This study has its base in the form of tech savvy consumers. Impulse purchase behavior for tech savvy consumers has not been studied much in the past; neither any scale has been developed specifically for such kind of behavior. Numerous technological products are entering the markets now days in our Indian market. Talking about the smart phones or the automobiles etc. loaded with a plethora of latest technological features and also the information technology featured services like net banking, internet of things etc. are also the primary choice and these technical features attract the consumers in the products. This research will open insights about the impulse purchasing behavior of tech savvy consumers and there are some other personality traits also. Using the technique of K means clustering analysis has been done.

scholarly journals Identifying the Factors Affecting Second-Home Purchase Decisions of Foreigners in Turkey

Tourism ◽  
2021 ◽  
Vol 69 (2) ◽  
pp. 163-179
Author(s):  
Engin Üngüren ◽  
Yasar Yiğit Kaçmaz
Keyword(s):  
Qualitative Research ◽  
Mixed Method ◽  
Purchase Decisions ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Factors Affecting ◽  
Second Home ◽  
Managerial Implications ◽  
Home Purchase ◽  
Insight Into

Turkey has been among the most preferred countries by foreigners for purchasing a “second home” (SH) since the beginning of the 2000s. This explorative and descriptive study aims to determine the factors which affect the purchasing behaviors of foreigners who have bought an SH in Turkey in the framework of nationalities. The study employed a sequential mixed method, which included quantitative and qualitative aspects. As a result of the qualitative research, it was found that the factors affecting the decisions of foreign residents to purchase a home in Alanya were grouped under four main themes and twelve subthemes. A quantitative method was conducted based on the results of the qualitative research as well as the literature review. The results of the study show that the SH purchasing behavior of foreigners and their intentions of purchasing are significantly differentiated according to nationalities. This study contributes insight into the issue of the SH buying behavior of foreigners and presents marketing and managerial implications.

Sign in / Sign up

Export Citation Format

Share Document