scholarly journals MOBILE SERVICE USAGE BEHAVIOR IN KOREA: AN EMPIRICAL STUDY ON CONSUMER ACCEPTANCE OF INNOVATIVE TECHNOLOGIES

2011 ◽  
Vol 17 (1) ◽  
pp. 151-173 ◽  
Author(s):  
Yeong-Wha Sawng ◽  
Seung-Ho Kim ◽  
Jungmann Lee ◽  
Young Sam Oh
Keyword(s):  
Information Technology ◽  
Technology Acceptance ◽  
Functional Performance ◽  
Behavioral Science ◽  
Mobile Services ◽  
Mobile Service ◽  
Clear Understanding ◽  
Service Usage ◽  
Factors Influencing ◽  
Usage Behavior

Whilst mobile services have grown to a sizeable market in recent years, and leaps and bounds have been made in related technology, consumers’ usage behavior with regard to these services has received little attention from researchers. Studies on related topics are few and scarce, if compared, for example, to studies on information systems or web services. The main purpose of this study is to investigate consumers’ usage behavior in mobile services to provide pointers for future development of this field. Specifically, this study attempts to identify variables influencing the use of mobile service consumers. We developed an information technology acceptance model to determine usage characteristics and usage trends in mobile services and predict consumers’ usage behavior based on patterns discerned from these characteristics and trends. Information technology acceptance models are a useful tool for understanding the behavior of consumers of services such as mobile services, combining aspects of a technology and service good, from the perspective of behavioral science. This study, comprehensively concerned with mobile service marketing-related issues, considers both factors influencing consumers’ usage behavior and also technical aspects of services. Factors influencing the behavior of mobile service consumers are investigated empirically, by examining them in a real-world context. The expected outcomes of this study are as follows: First, it will predict consumers’ usage behavior with regard to mobile services based on usage characteristics at the level of task management, and discern identifiable and recurring patterns. Second, it will awaken providers to the importance of technical and functional performance and a clear understanding of consumers’ needs for the success of marketing mobile services.

Why Do Physicians Reject the Electronic Health Record: A Theoretical Perspective? (Preprint)

2018 ◽  
Author(s):  
Weam Alfayez ◽  
Arwa Alumran ◽  
Dr Saja A. Al-Rayes
Keyword(s):  
Information Technology ◽  
Electronic Health Record ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Health Record ◽  
Record System ◽  
Factors Influencing ◽  
Tam Model ◽  
Electronic Health ◽  
Acceptance Model

BACKGROUND Many theories/ models adopted from behavioral sciences literature or developed within the field of information technologies could help in understanding the technology acceptance, usage, and effective adoption. OBJECTIVE The main aim of this paper is to review the different theories/ models that can help in understanding information technology/system acceptance and use, and to choose the most appropriate theoretical framework that could be applied to understand the factors influencing physicians’ use of the Electronic Health Record system (EHR) at King Fahd Military Medical Complex (KFMMC) in Dhahran city, Saudi Arabia. METHODS The theories/ models were reviewed using scientific databases. The inclusion criteria were if the theories/ models used to explain individual behaviors toward accepting and using of information technology including the once conducted within the healthcare. RESULTS The review showed that there were five theories/ models were used within information technology studies to understand the technology acceptance and used. There were Theory of Reasoned Action, Theory of Planned Behaviour, Innovation Diffusion Theory, Unified theory of acceptance and use of technology, and Technology Acceptance Model. Each has different explanatory power of technology use. The most appropriate theoretical framework to understand the reason behind physician use of the EHR at KFMMC would be the Technology Acceptance Model (TAM). TAM model could explain up to 75% of the variation in the behavioral intention (acceptance), and up to 62% of the variation in the actual use. It is the gold standard for assessing the usage of health technologies and systems. In fact, the TAM model is one of the core models used to explore the physician’s perceptions of the Electronic Health Record system adoption. CONCLUSIONS This review showed that there are different theories available in the literature can be used to justify the reason behind electronic health record acceptance. TAM is one of the effective, simplest models used to understand the factors influencing physicians to use the EHR-system. Further studies need to apply the TAM model to check its ability in explaining the reason behind EHR within different hospitals in Saudi Arabia

Drivers of Mobile Application Acceptance by Consumers

2018 ◽  
pp. 42-58
Author(s):  
Francisco-Jose Molina-Castillo ◽  
Angel-Luis Meroño-Cerdan
Keyword(s):  
Technology Acceptance ◽  
Mobile Application ◽  
Mobile Services ◽  
Consumer Acceptance ◽  
Analytic Approach ◽  
Industry Evolution ◽  
Telecommunication Industry ◽  
Mobile Service ◽  
Limited Applicability ◽  
Acceptance Model

During the last decades the economy has undergone a huge transformation in terms of telecommunication industry evolution. The use of mobile applications has been generally accepted in society but still little is known about how customers use these applications and how managers can obtain high levels of return on their investments in this domain. The Technology Acceptance Model (TAM) has been used for several years to predict the attitudes and behaviours of consumers of mobile services. However, several authors have recognized the limited applicability when it comes to explaining mobile service acceptance by customers. This paper uses a meta-analytic approach to review the acceptance of mobile services and analyse the relationships between TAM variables and consumer acceptance of mobile services. The authors searched all available academic computer databases to get a deeper understanding of this topic and uncover the most significant drivers of mobile application acceptance by consumers.

Factors influencing the usage of 3G mobile services in Taiwan

2007 ◽  
Vol 31 (6) ◽  
pp. 759-774 ◽  
Author(s):  
Chun‐Hsiung Liao ◽  
Chun‐Wang Tsou ◽  
Ming‐Feng Huang
Keyword(s):  
Technology Acceptance ◽  
Stage Structure ◽  
Mobile Services ◽  
Positive Influence ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Factors Influencing ◽  
Perceived Enjoyment

PurposeThe purpose of this study is to analyse factors influencing subscribers' usage of 3G mobile services in Taiwan.Design/methodology/approachThe research model, based on a technology acceptance model (TAM) and added perceived enjoyment, was tested by means of a two‐stage structure equation modelling approach. Data were collected from 532 respondents via a web questionnaire survey.FindingsThe findings indicate that perceived usefulness, perceived ease of use and perceived enjoyment are positively related to attitude, and perceived enjoyment has a positive influence on perceived usefulness.Practical implicationsThe findings suggest users of 3G mobile services need to be provided with more diverse and entertaining ways of communicating, which are at the same time easily accessible and convenient to use.Originality/valueA new correlation from perceived enjoyment to perceived usefulness was found to have a significant effect. This finding indicates enjoyment as a key factor influences customers' adoption of 3G services.

Drivers of Mobile Application Acceptance by Consumers

2014 ◽  
Vol 6 (3) ◽  
pp. 34-47 ◽  
Author(s):  
Francisco-Jose Molina-Castillo ◽  
Angel-Luis Meroño-Cerdan
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Mobile Applications ◽  
Mobile Application ◽  
Mobile Services ◽  
Consumer Acceptance ◽  
Telecommunication Industry ◽  
Mobile Service ◽  
Limited Applicability ◽  
Acceptance Model

During the last decades the economy has undergone a huge transformation in terms of telecommunication industry evolution. The use of mobile applications has been generally accepted in society but still little is known about how customers use these applications and how managers can obtain high levels of return on their investments in this domain. The Technology Acceptance Model (TAM) has been used for several years to predict the attitudes and behaviours of consumers of mobile services. However, several authors have recognized the limited applicability when it comes to explaining mobile service acceptance by customers. This paper uses a meta-analytic approach to review the acceptance of mobile services and analyse the relationships between TAM variables and consumer acceptance of mobile services. The authors searched all available academic computer databases to get a deeper understanding of this topic and uncover the most significant drivers of mobile application acceptance by consumers.

Theories behind Mobile Marketing Research

E-Marketing ◽  
2012 ◽  
pp. 1168-1191
Author(s):  
Ramin Vatanparast
Keyword(s):  
Technology Acceptance ◽  
Mobile Communication ◽  
Marketing Research ◽  
Mobile Services ◽  
Mobile Marketing ◽  
Mobile Service ◽  
Intention To Use ◽  
Factors Affecting ◽  
Service Adoption ◽  
Marketing Activities

The future of mobile communication is expected to rely on mobile services and revenue generated through mobile marketing. Marketing activities supported by mobile devices allow companies to directly communicate with their consumers without location or time barriers. It is becoming vital for today’s marketers to understand the processes behind the factors affecting consumers’ intention to use and adopt mobile marketing. One can often argue that the mobile marketing adoption is difficult to understand due to a lack of relevant research. However, much research has already been conducted on the adoption of mobile services and technology acceptance that likely can support mobile marketing research. Thus it is essential for mobile marketing researchers to get a thorough understanding of the theory behind mobile service adoption and technology acceptance. Theories in this area have been developed gradually and built up on each other. This chapter covers some of the theories and related models and shows how those could be used in mobile services and mobile marketing research.

Theories behind Mobile Marketing Research

2010 ◽  
pp. 255-278
Author(s):  
Ramin Vatanparast
Keyword(s):  
Technology Acceptance ◽  
Mobile Communication ◽  
Marketing Research ◽  
Mobile Services ◽  
Mobile Marketing ◽  
Mobile Service ◽  
Intention To Use ◽  
Factors Affecting ◽  
Service Adoption ◽  
Marketing Activities

The future of mobile communication is expected to rely on mobile services and revenue generated through mobile marketing. Marketing activities supported by mobile devices allow companies to directly communicate with their consumers without location or time barriers. It is becoming vital for today’s marketers to understand the processes behind the factors affecting consumers’ intention to use and adopt mobile marketing. One can often argue that the mobile marketing adoption is difficult to understand due to a lack of relevant research. However, much research has already been conducted on the adoption of mobile services and technology acceptance that likely can support mobile marketing research. Thus it is essential for mobile marketing researchers to get a thorough understanding of the theory behind mobile service adoption and technology acceptance. Theories in this area have been developed gradually and built up on each other. This chapter covers some of the theories and related models and shows how those could be used in mobile services and mobile marketing research.

scholarly journals Factors Influencing User Behavior Intention to Use Mobile Library Application: A Theoretical and Empirical Research based on Grounded Theory

2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Junren Ming ◽  
Rong Chen ◽  
Ruide Tu
Keyword(s):  
Grounded Theory ◽  
Individual Difference ◽  
Domain Knowledge ◽  
User Behavior ◽  
Mobile Service ◽  
Intention To Use ◽  
Behavior Intention ◽  
Factors Influencing ◽  
Usage Behavior ◽  
System Feature

AbstractUser behavior intention is an important evaluation criterion for the construction of mobile library application. To help libraries and mobile application, developers better understand factors influencing user behavior intention and jointly improve the mobile service quality of library. Based on grounded theory, this study experimentally manipulates user behavior intention to use mobile library application related to the survey questionnaire that was designed to obtain data from college teachers and students. The results showed that the user behavior intention to use mobile library application is mainly influenced by system feature (i.e., accessibility, relevance, and system help), interface feature (i.e., screen design, navigation, and term), and individual difference (i.e., performance expectancy, domain knowledge, and social influence). Furthermore, system feature and interface feature are the external driver of user's usage behavior intention, and individual difference is the internal driver of user's usage behavior intention.

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