Drivers of Mobile Application Acceptance by Consumers

2018 ◽  
pp. 42-58
Author(s):  
Francisco-Jose Molina-Castillo ◽  
Angel-Luis Meroño-Cerdan
Keyword(s):  
Technology Acceptance ◽  
Mobile Application ◽  
Mobile Services ◽  
Consumer Acceptance ◽  
Analytic Approach ◽  
Industry Evolution ◽  
Telecommunication Industry ◽  
Mobile Service ◽  
Limited Applicability ◽  
Acceptance Model

During the last decades the economy has undergone a huge transformation in terms of telecommunication industry evolution. The use of mobile applications has been generally accepted in society but still little is known about how customers use these applications and how managers can obtain high levels of return on their investments in this domain. The Technology Acceptance Model (TAM) has been used for several years to predict the attitudes and behaviours of consumers of mobile services. However, several authors have recognized the limited applicability when it comes to explaining mobile service acceptance by customers. This paper uses a meta-analytic approach to review the acceptance of mobile services and analyse the relationships between TAM variables and consumer acceptance of mobile services. The authors searched all available academic computer databases to get a deeper understanding of this topic and uncover the most significant drivers of mobile application acceptance by consumers.

Drivers of Mobile Application Acceptance by Consumers

2014 ◽  
Vol 6 (3) ◽  
pp. 34-47 ◽  
Author(s):  
Francisco-Jose Molina-Castillo ◽  
Angel-Luis Meroño-Cerdan
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Mobile Applications ◽  
Mobile Application ◽  
Mobile Services ◽  
Consumer Acceptance ◽  
Telecommunication Industry ◽  
Mobile Service ◽  
Limited Applicability ◽  
Acceptance Model

During the last decades the economy has undergone a huge transformation in terms of telecommunication industry evolution. The use of mobile applications has been generally accepted in society but still little is known about how customers use these applications and how managers can obtain high levels of return on their investments in this domain. The Technology Acceptance Model (TAM) has been used for several years to predict the attitudes and behaviours of consumers of mobile services. However, several authors have recognized the limited applicability when it comes to explaining mobile service acceptance by customers. This paper uses a meta-analytic approach to review the acceptance of mobile services and analyse the relationships between TAM variables and consumer acceptance of mobile services. The authors searched all available academic computer databases to get a deeper understanding of this topic and uncover the most significant drivers of mobile application acceptance by consumers.

The Use of Mobile Applications for Travel Booking: Impacts of Application Quality and Brand Trust

2021 ◽  
pp. 135676672110665
Author(s):  
Tahir Albayrak ◽  
M. Rosario González-Rodríguez ◽  
Meltem Caber ◽  
Sezer Karasakal
Keyword(s):  
Technology Acceptance ◽  
Mobile Applications ◽  
Mobile Application ◽  
Theoretical Background ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Brand Trust ◽  
Perceived Ease Of Use ◽  
Managerial Strategies ◽  
Acceptance Model

The increasing use of mobile applications by travellers and the high adaption of tourism companies into this new contact and sales platform, made it necessary to comprehensively investigate the mobile application users’ behaviours. This research combines the Stimulus-Organism-Response (S-O-R) framework and Technology Acceptance Model (TAM) to develop a theoretical background in examining travel booking behaviour of mobile application users. The conceptual model suggests that mobile application quality (MAQ) directly affects perceived ease of use (PEOU) and perceived usefulness (PU) which influence the intention to use (IU) mobile applications. Moreover, the offline brand trust (BT) has been hypothesised as a moderator between PEOU and PU's impacts on IU mobile applications. Analyses results indicated that system and service quality dimensions of MAQ significantly affect IU mobile application via PEOU and PU. Moreover, offline BT had both direct and moderator influences on the formation of IU mobile application. The study findings contributed to the theory in understanding mobile application users’ behaviours and suggested valuable managerial strategies in the m-commerce context.

User Acceptance of Mobile Services

2008 ◽  
pp. 102-121 ◽  
Author(s):  
Eija Kaasinen
Keyword(s):  
Technology Acceptance ◽  
Field Trials ◽  
Mobile Services ◽  
User Acceptance ◽  
Ease Of Use ◽  
Evaluation Framework ◽  
Personal Mobile Devices ◽  
Interactive Services ◽  
Set Up ◽  
Acceptance Model

Personal mobile devices are increasingly being used as platforms for interactive services. User acceptance of mobile services is not just based on usability but includes also other interrelated issues. Ease of use is important, but the services should also provide clear value to the user and they should be trustworthy and easy to adopt. These user acceptance factors form the core of the Technology Acceptance Model for Mobile Services introduced in this chapter. The model has been set up based on field trials of several mobile services with altogether more than 200 test users. The model can be used as a design and evaluation framework when designing new mobile services.

SMS Banking

2010 ◽  
Vol 2 (3) ◽  
pp. 19-43 ◽  
Author(s):  
Krassie Petrova ◽  
Shi Yu
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Text Messaging ◽  
Relevant Literature ◽  
Mobile Service ◽  
Mobile Banking ◽  
Group Discussions ◽  
Short Text ◽  
Handheld Device ◽  
Acceptance Model

Mobile banking is a mobile service that allows the user to perform banking transactions using a mobile handheld device and a mobile service known as short text messaging (SMS). Deploying an expanded Technology Acceptance Model (TAM), this study aims to identify the factors that influence the customer’s decision to use SMS banking. Findings from relevant literature and outcomes of the analysis of qualitative data were gathered through focus group discussions to build a model, and a survey was conducted to explore the model with respect to individuals’ behaviour when considering using SMS banking. Findings show that service quality, as well as the degree of customers’ awareness about the service, influence participants’ perceptions about the usefulness of SMS banking and their intentions to use and adopt the service in the future.

Adoption of Wearable Technology Devices

2022 ◽  
pp. 268-283
Author(s):  
Bengi Meriç Benderlioğlu ◽  
U. Zeynep Ata
Keyword(s):  
Technology Acceptance ◽  
Rapid Change ◽  
Wearable Technology ◽  
Consumer Acceptance ◽  
Technology Products ◽  
Innovative Products ◽  
Turkish University Students ◽  
Managerial Implications ◽  
Acceptance Model ◽  
New Variables

With rapid change in technology worldwide, innovative products such as wearable technology devices tend to have an uprising trend. Consumers, however, are not necessarily adaptive in their nature and their perception is shaped by many factors. The aim of this research is to investigate the consumer acceptance of wearable technology devices, specifically smartwatches. The study extends the widely used technology acceptance model with the introduction of new variables. For the purpose of the study, survey data was collected from German and Turkish university students. The overall results provide validation to previous literature while introducing new factors for consumer acceptance of technology products, wearable technology devices, and smartwatches. Importance of this research comes from the innovative and promising nature of the wearable technology devices concept, the lack of work on smartwatches in literature, as well as the cross-cultural nature of the study. The study also has managerial implications for technology companies who chase after growth in their businesses.

scholarly journals Influence of Trust on the Spread of Mobile Terminal Products

2020 ◽  
Vol 179 ◽  
pp. 02049
Author(s):  
Wang Sailan
Keyword(s):  
Technology Acceptance ◽  
Interpersonal Communication ◽  
Influence Factors ◽  
Mobile Terminal ◽  
Mobile Commerce ◽  
Mobile Internet ◽  
Mobile Service ◽  
Data Source ◽  
Acceptance Model ◽  
Expectation Confirmation

In the era of mobile Internet, expanding the spread influence is an effective way to obtain the competitive advantage for mobile terminal products. Based on the technology acceptance model and expectation confirmation theory and combined with the characteristics of tourism mobile commerce, a theoretical model was constructed to influence the degree of trust in mobile service. The questionnaire survey of 240 users who used the tourism mobile commerce as the data source paid special attention to the establishment of the trust degree, and proved that expectation confirmation, brand recognition and interpersonal communication were the key influence factors on the degree of trust.

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