scholarly journals Consumer Acceptance of Mobile Marketing through Mobile Phones: A Case Study of South African University Students

2017 ◽  
Vol 17 (1) ◽  
pp. 1-10
Author(s):  
Gift Donga ◽  
Armstrong Kadyamatim ◽  
Stanislous Zindiye ◽  
Tererai Chibonda
Keyword(s):  
University Students ◽  
South African ◽  
Mobile Phones ◽  
Consumer Acceptance ◽  
Mobile Marketing

scholarly journals Use of Mobile Phone and In-Vehicle Interaction: A Case study among selected students in Obafemi Awolowo University, Ile-Ife, Nigeria

2020 ◽  
Vol 12 (1) ◽  
pp. 115-132
Author(s):  
Olabisi Olapoju
Keyword(s):  
Social Interaction ◽  
University Students ◽  
Mobile Phone ◽  
Mobile Phones ◽  
Negative Correlation ◽  
Mobile Phone Use ◽  
Mobile Phone Usage

Mobile phone use among university students is now pervasively altering their social interaction with others. The study investigated the influence of mobile phone use among commuting University Students on their interaction with co-travellers and the environment through which they travel. Three hundred students of Obafemi Awolowo University, Ile-Ife, Nigeria were purposively sampled to respond to a 10-minute questionnaire. The questionnaire contained questions such as ownership of mobile phones, type and number of phones owned, frequency of usage and the influence of mobile phone usage during transit on interaction between the students and their co-travelers and with the environment they traveled through. Results showed that all the respondents possessed at least one mobile phone. In addition, results revealed a negative correlation between time of use of mobile phone and interaction with co-travelers (α=0.05, r= -0.039) and no significant correlation between length of use of mobile phone and interaction with the environment (α=0.05, r=0.079). The study established that mobile phone intrusiveness has an influence on students' interaction during commuting.

Mobile Phone Dependency and Effect on the Academic Lifestyle of Female Students at a University: A Case Study of a University of Technology

2021 ◽  
Vol 17 (1) ◽  
Author(s):  
Josephat Muntangadura ◽  
Barbra Mazarire
Keyword(s):  
University Students ◽  
Mobile Phone ◽  
Mobile Phones ◽  
Female Students ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Mobile Phone Use ◽  
University Of Technology ◽  
Mobile Phone Usage

Mobile phones are now being used by all members of society, men, women and the children. When members of society use them it affects their lives, thus the research is interested in exploring how mobile phone usage affects the lifestyles of female university students. The study explored the dependency and effect of mobile phone usage among female students at a university of technology. A cross-sectional survey was carried at Tshwane University of Technology (TUT), Soshanguve South campus. The study focused on the following objectives: exploring the classification of female university students who own cell phones, establishing the general phenomena influencing the use of mobile phones by female university students at a university of technology and perceived gratification and finally establishing the patterns of mobile phone use by female students and the lifestyle patterns generated thereafter. The study collected data from 100 female students at the institution using a survey. The findings indicated that the main reasons female university students at TUT use a mobile phone are for socialising, sharing academic work and solutions as well as for safety and privacy purposes. The major reason for choice of brand was seen to be usability and price. The respondents showed some signs of addiction to their mobile phones. The findings of this study are beneficial to marketers of mobile phones in Pretoria and the rest of the country; it is also useful to mobile phone developers, universities, parents, and researchers exploring mobile phone adoption and usage pattern in a developing country such as South Africa.

scholarly journals The Use of Mobile Phones by South African University Students

10.28945/1984 ◽  
2014 ◽  
Vol 11 ◽  
pp. 115-138 ◽  
Author(s):  
David North ◽  
Kevin A. Johnston ◽  
Jacques Ophoff
Keyword(s):  
University Students ◽  
South African ◽  
Mobile Phones

Identities in Transition: Shifting Conceptions of Home among “Black” South African University Students

2005 ◽  
Vol 48 (3) ◽  
pp. 1-19 ◽  
Author(s):  
Bongi Bangeni ◽  
Rochelle Kapp
Keyword(s):  
University Students ◽  
South African ◽  
First Generation ◽  
Longitudinal Case Study ◽  
Marginalized Communities ◽  
Black South African ◽  
Research Questions ◽  
University Of Cape Town ◽  
The University

Abstract:This paper is drawn from a longitudinal case study in which we are tracking the progress of twenty students as they pursue their undergraduate degrees at the University of Cape Town. In this paper we trace two first-generation university students' changing constructions of who they are and the concomitant changes in their relationship to home and university over the course of three years. We describe their struggles to present coherent “home” identities and the ways in which these identities are challenged by both the dominant discourses of the institution and by rejection by their home communities. The research questions conventional notions that students from marginalized communities are either alienated from, or uncritically assimilated into, dominant institutional discourses.

scholarly journals How Home Contexts of South African University Students Shape their Experiences of Emergency Remote Teaching and Learning

2021 ◽  
Vol 12 (2) ◽  
Author(s):  
Ansurie Pillay ◽  
Martha Khosa ◽  
Ayub Sheik ◽  
Bridget Campbell ◽  
Bheki Mthembu ◽  
...  
Keyword(s):  
University Students ◽  
South African ◽  
Thematic Analysis ◽  
Teaching And Learning ◽  
Qualitative Approach ◽  
Text Messages ◽  
Case Study Design ◽  
Learning At Home ◽  
At Home

The shift to Emergency Remote Teaching and Learning (ERTL) in response to the COVID-19 pandemic has necessitated online learning at home for South African (and other) students. Using a critical paradigm, qualitative approach and case study design, this study, underpinned by critical theory, used interviews, voice notes and text messages to generate data to explore how South African university students’ home contexts shape their experiences of ERTL. Using thematic analysis, the findings indicated that student learning at home was negatively impacted by poor internet connectivity, home responsibilities, cramped living conditions, lack of safety, and financial and psycho-social stresses. The findings exposed the lived realities of students’ home contexts, made more difficult through the pandemic. This study adds to the literature on student adaptation to learning in the pandemic within home contexts characterised by resource poverty and challenging psycho-social conditions. 

Contamination Lab of Turin (CLabTo)

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Eleonora FIORE ◽  
Giuliano SANSONE ◽  
Chiara Lorenza REMONDINO ◽  
Paolo Marco TAMBORRINI
Keyword(s):  
University Students ◽  
Single Case ◽  
Real Life ◽  
Learning By Doing ◽  
Assessment Data ◽  
Entrepreneurial Skills ◽  
Fields Of Study ◽  
Education Levels ◽  
Positive Effect

Interest in offering Entrepreneurship Education (EE) to all kinds of university students is increasing. Therefore, universities are increasing the number of entrepreneurship courses intended for students from different fields of study and with different education levels. Through a single case study of the Contamination Lab of Turin (CLabTo), we suggest how EE may be taught to all kinds of university students. We have combined design methods with EE to create a practical-oriented entrepreneurship course which allows students to work in transdisciplinary teams through a learning-by-doing approach on real-life projects. Professors from different departments have been included to create a multidisciplinary environment. We have drawn on programme assessment data, including pre- and post-surveys. Overall, we have found a positive effect of the programme on the students’ entrepreneurial skills. However, when the data was broken down according to the students’ fields of study and education levels, mixed results emerged.

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