A Mashup Application to Support Complex Decision Making for Retail Consumers

Author(s):  
Steven Walczak ◽  
Deborah L. Kellogg ◽  
Dawn G. Gregg

Purchase processes often require complex decision making and consumers frequently use Web information sources to support these decisions. However, increasing amounts of information can make finding appropriate information problematic. This information overload, coupled with decision complexity, can increase time required to make a decision and reduce decision quality. This creates a need for tools that support these decision-making processes. Online tools that bring together data and partial solutions are one option to improve decision making in complex, multi-criteria environments. An experiment using a prototype mashup application indicates that these types of applications may significantly decrease time spent and improve overall quality of complex retail decisions.

Author(s):  
Steven Walczak ◽  
Deborah L. Kellogg ◽  
Dawn G. Gregg

Purchase processes often require complex decision making and consumers frequently use Web information sources to support these decisions. However, increasing amounts of information can make finding appropriate information problematic. This information overload, coupled with decision complexity, can increase time required to make a decision and reduce decision quality. This creates a need for tools that support these decision-making processes. Online tools that bring together data and partial solutions are one option to improve decision making in complex, multi-criteria environments. An experiment using a prototype mashup application indicates that these types of applications may significantly decrease time spent and improve overall quality of complex retail decisions.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jane Elisabeth Frisk ◽  
Frank Bannister

PurposeThis study aims to examine the application of design thinking to complex decision-making processes in local government and to link the design thinking to the theoretical work of leading thinkers in decision-making.Design/methodology/approachThis study uses multiple case studies, including non-participant observation, group discussions, semi-structured interviews, presentations and questionnaires.FindingsFor complex decisions, design thinking can contribute to more effective decision-making by expanding the range of solutions considered, people consulted and involved, sources of data/information and decision tools as well as in achieving buy-in to the eventual decision.Research limitations/implicationsThe principal limitations include that this is one study in one country and in the public sector. There were some practical problems with external factors disrupting two of the cases, but these do not affect the findings. The principal implication is that by adopting a design thinking approach to complex decision-making, the quality of decision-making and decisions can be significantly improved.Practical implicationsWhen it comes to complex decisions, organisations can improve the quality of both their decision-making processes and their decisions by adopting and implementing ideas and insights from design thinking.Social implicationsFor local authorities, a design approach can enhance the quality of the services provided by local authorities to citizens in particular in better meeting the needs of users and other stakeholders and in opening up better lines of communications between officials and citizens.Originality/valueThis research was based on an initiative in Swedish local government and its first implementation in practice. The authors are not aware of any similar study done elsewhere.


2018 ◽  
pp. 93-103
Author(s):  
Алексей Николаевич Рева ◽  
Шахин Шахвели-оглы Насиров ◽  
Бала Мушгюль-оглы Мирзоев

The human factor problem should be solved by identifying, qualifying and preventing the erroneous actions of the air traffic controllers. It is presented two schemes explaining the structure of human qualimetry factor and the interaction of the components of the ICAO safety concept, where the main emphasis is on an aviation personnel’ attitude to dangerous actions or conditions, which is revealed by the qualimetry of the decision-making processes’ characteristics: the attitude towards risk (the main dominants and fuzzy assessments), levels of claims, dangerous qualities and preferences systems. The preferences systems are considered as ordered characteristics and indicators of professional activity, which are subjectively compared with the positions of influence on flight safety. The spectrum of n = 21 characteristic errors was formed considering the recommendations of ICAO, EUROCONTROL and accident statistics. It is determined that procedures of collecting the information of errors danger contribute their recognition, memorization, and avoidance: controllers who passed the test according to the proposed method before training made by one third fewer errors in its process. Two criteria for assessing group preferences are realized: the level of consensus (known as Kendall’s coefficient of concordance) and the severity of the ranking, determined by the presence of "related" ranks, for which a special indicator is introduced. It is defined that this indicator should be determined both for the sample of respondents and for the preferences group systems of developed with the chosen method of individual opinions’ aggregation. It was performed the comparative analysis of complex decision-making strategies of effectiveness in the construction of a preferences group systems m = 65 controllers: sum and averaging of ranks, classical criteria (Wald's, Savage's and Laplace's criterion), optimal prediction, applying the non-parametric optimization of the preferences group systems. The non-parametric optimization of the group system of pre-readings was carried out by Kemeny median and it was proved that it was the closest to all the results obtained by other methods and strategies


Author(s):  
Aidé Maldonado-Macías ◽  
Jorge Luis García-Alcaraz ◽  
Francisco Javier Marrodan Esparza ◽  
Carlos Alberto Ochoa Ortiz Zezzatti

Advanced Manufacturing Technology (AMT) constitutes one of the most important resources of manufacturing companies to achieve success in an extremely competitive world. Decision making processes for the Evaluation and Selection of AMT in these companies must lead to the best alternative available. Industry is looking for a combination of flexibility and high quality by doing significant investments in AMT. The proliferation of this technology has generated a whole field of knowledge related to the design, evaluation and management of AMT systems which includes a broad variety of methodologies and applications. This chapter presents a theoretical review of the term AMT, its diverse classification and a collection of the most effective multi-attribute models and methodologies available to support these processes. Relevant advantages are found in these models since they can manage complex decision making problems which involve large amount of information and attributes. These attributes frequently can be tangible and intangible when vagueness and uncertainty exist. There are several multi-attribute methodologies which are extensively known and used in literature; nevertheless, a new fuzzy multi-attribute axiomatic design approach is explained for an ergonomic compatibility evaluation of AMT.


Author(s):  
John Bang Mathiasen ◽  
Henning de Haas

This study aims to understand the extent of superfluous work at shop floors and suggests some managerial opportunities for reducing superfluous work. Drawing on the abductive reasoning, the research systematically combines a theoretical conceptualisation of decision-making processes in a digitalised manufacturing with an empirical enquiry of a smart manufacturing. The paper reveals superfluous work if decision-making processes cross disciplinary and/or organisational boundaries. Superfluous work occurs because of lacking data and information to guide reflective thinking and knowledge sharing. In relation to high complex decision making the ongoing implementation of workarounds does also cause superfluous work. Prerequisites for reducing superfluous work are accessibility of applicable data to guide reflective thinking and knowledge sharing.


1970 ◽  
Vol 14 (1) ◽  
pp. 33-52
Author(s):  
Draženka Levačić ◽  
Mario Pandžić ◽  
Dragan Glavaš

A complex decision is any decision which includes choosing among options with numerous describing attributes. Certain decisions are fast, often guided with automatic processes of thought, while other decisions are made much slower with careful examination of all the factors. These processes can have a significant impact on the quality of decision making. The aim of this research was to investigate the effect of automatic, conscious and unconscious thought processes in the context of decision making. Participants were psychology students aged between 19 to 28 years. First experiment investigated the role of three different thought processes on choosing a subjectively best option, as well as TTB heuristic option. The second experiment investigated metacognitive aspects of decision making, precisely, to determine the differences in feeling of rightness (FOR) as well as the tendency to change the decision, depending on the activated thought processes. Different thought processes determined the choice of the subjectively best option. In the conscious thought condition, participants chose the subjectively best option more often than in the automatic or unconscious thought condition. However, there was no difference between conditions in choosing the TTB heuristic option. The feeling of rightness was significantly higher in conscious thought condition than in automatic or unconscious thought condition, but the two latter conditions did not differ in the judgment of feeling of rightness nor did they differ in the tendency to change the decision.


2013 ◽  
Vol 27 (3) ◽  
pp. 113-123 ◽  
Author(s):  
Evelien Kostermans ◽  
Renske Spijkerman ◽  
Rutger C. M. E. Engels ◽  
Harold Bekkering ◽  
Ellen R. A. de Bruijn

Different theoretical accounts have attempted to integrate anterior cingulate cortex involvement in relation to conflict detection, error-likelihood predictions, and error monitoring. Regarding the latter, event-related potential studies have identified the feedback-related negativity (FRN) component in relation to processing feedback which indicates that a particular outcome was worse than expected. According to the conflict-monitoring theory the stimulus-locked N2 reflects pre-response conflict. Assumptions of these theories have been made on the basis of relatively simple response-mapping tasks, rather than more complex decision-making processes associated with everyday situations. The question remains whether expectancies and conflicts induced by everyday knowledge similarly affect decision-making processes. To answer this question, electroencephalogram and behavioral measurements were obtained while participants performed a simulated traffic task that varied high and low ambiguous situations at an intersection by presenting multiple varying traffic light combinations. Although feedback was kept constant for the different conditions, the tendency to cross was more pronounced for traffic light combinations that in reallife are associated with proceeding, as opposed to more ambiguous traffic light combinations not uniquely associated with a specific response. On a neurophysiological level, the stimulus-locked N2 was enhanced on trials that induced experience-based conflict and the FRN was more pronounced for negative as compared to positive feedback, but did not differ as a function of everyday expectancies related to traffic rules. The current study shows that well-learned everyday rules may influence decision-making processes in situations that are associated with the application of these rules, even if responding accordingly does not lead to the intended outcomes.


Author(s):  
Robert McLaughlan ◽  
Denise Kirkpatrick

Decision-making processes in relation to complex natural resources require recognition and accommodation of diverse and competing perspectives in a decision context that is frequently ill defined and fraught with value judgements. Online environments can be used to develop students’ skills and understanding of these issues. The focus of this chapter is the learning design of an online roleplay-simulation (Mekong e-Sim) which was created to develop learning experiences about these types of issues across multiple institutions with students from the disciplines of engineering and the humanities. The key stages of interaction within the e-Sim are described and linked to student tasks, resources, and supports. The evolution and adaptation of the learning design used in the Mekong e-Sim has been described. Eight key challenges in the design and implementation of online roleplay-simulations have been identified. In this chapter, we have tried to address a gap in the online role-based collaborative learning literature about the design of these activities, linkages between pedagogy and information and communication technology, and how to exploit these linkages for effective learning.


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