Intelligent Analytics

2012 ◽  
pp. 166-180
Author(s):  
Lakshmi S. Iyer ◽  
Rajeshwari M. Raman
Keyword(s):  
Business Intelligence ◽  
New Technology ◽  
Customer Relationship ◽  
Web Analytics ◽  
Web Usage ◽  
Emerging Trends ◽  
Key Players ◽  
Transactional Data ◽  
Technology Trends ◽  
Usage Data

Organizations use web analytic tools and technologies to measure, collect, analyze, and report web usage data to help optimize websites. Traditionally, most of this data tends to be non-transactional and non-identifiable. In this regard, there has not been much integration with transactional data that is collected, stored, analyzed, and reported through Business Intelligence (BI). Emerging trends in web analytics provide organizations the ability to aggregate and analyze web analytics data with transactional data to provide valuable insights for building better customer relationship strategies. In this paper, the authors give an overview of web analytics tools, key players, new technology trends and capabilities to integrate web analytics with BI so organizations can leverage intelligent analytics for new marketing initiatives. While the benefits are significant, there are some challenges associated with the integration and a few possible solutions to address.

Intelligent Analytics

2011 ◽  
Vol 2 (1) ◽  
pp. 31-45 ◽  
Author(s):  
Lakshmi S. Iyer ◽  
Rajeshwari M. Raman
Keyword(s):  
Business Intelligence ◽  
New Technology ◽  
Customer Relationship ◽  
Web Analytics ◽  
Web Usage ◽  
Emerging Trends ◽  
Key Players ◽  
Transactional Data ◽  
Technology Trends ◽  
Usage Data

Organizations use web analytic tools and technologies to measure, collect, analyze, and report web usage data to help optimize websites. Traditionally, most of this data tends to be non-transactional and non-identifiable. In this regard, there has not been much integration with transactional data that is collected, stored, analyzed, and reported through Business Intelligence (BI). Emerging trends in web analytics provide organizations the ability to aggregate and analyze web analytics data with transactional data to provide valuable insights for building better customer relationship strategies. In this paper, the authors give an overview of web analytics tools, key players, new technology trends and capabilities to integrate web analytics with BI so organizations can leverage intelligent analytics for new marketing initiatives. While the benefits are significant, there are some challenges associated with the integration and a few possible solutions to address.

MINING WEB DATA USING CLUSTERING TECHNIQUE FOR WEB PERSONALIZATION

2002 ◽  
Vol 02 (03) ◽  
pp. 255-265 ◽  
Author(s):  
SUPRIYA KUMAR DE ◽  
P. RADHA KRISHNA
Keyword(s):  
Dimensional Space ◽  
Web Personalization ◽  
Web Data ◽  
Concept Hierarchy ◽  
Web Usage ◽  
Hierarchy Model ◽  
Dimension Space ◽  
The Relationship ◽  
The Web ◽  
Usage Data

Clustering of data in a large dimension space is of great interest in many data mining applications. In this paper, we propose a method for clustering of web usage data in a high-dimensional space based on a concept hierarchy model. In this method, the relationship present in the web usage data are mapped into a fuzzy proximity relation of user transactions. We also described an approach to present the preference set of URLs to a new user transaction based on the match score with the clusters. The study demonstrates that our approach is general and effective for mining the web data for web personalization.

It's YOUR Point of View…on Social Media

2010 ◽  
Vol 18 (4) ◽  
pp. 44-46
Author(s):  
Barbara Foster
Keyword(s):  
Social Media ◽  
New Technology ◽  
Point Of View ◽  
Emerging Trends ◽  
On Line ◽  
Trade Shows

For 20 years, Microscopy/Microscopy Education (MME) has been conducting market surveys for the industry, identifying emerging trends and, even more importantly, giving you, the practicing microscopist and spectroscopist, a chance to impact the direction of instrumentation via your input on our surveys. (Many of you remember us for the M&Ms we used to hand out in exchange for your input at key trade shows). The results of 20 years of your valued participation have been profound: new technology that fits your needs, coming on line faster and more economically.

A Design Framework for Evolving a Citizen-Centric Information Society

2015 ◽  
pp. 25-41 ◽  
Author(s):  
Charru Malhotra
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Information Society ◽  
Cultural Issues ◽  
Emerging Trends ◽  
Starting Point ◽  
The World ◽  
Information And Communication ◽  
Local Populace ◽  
Technology Trends

Typically, designers of ICT based initiatives tend to consider the emerging trends of information and communication technology (ICT) as the starting point for designing an e-initiative rather than first inculcating a clarity on what services are to be delivered by such e-initiatives. ‘Technology first' or ‘Citizens First' is a conflict all designers have been confronted with, especially in the wake of all technology trends infesting the world now. To resolve this dichotomy, the present study proposes a citizen-centric framework, christened by author as G2C2G framework, which advocates combining technology in equal measures with the respective ‘socio-cultural issues' of the local populace.

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