Cross-Cultural Study of Online User Behavior in Fashion E-Commerce

2017 ◽  
pp. 277-293
Author(s):  
Fanke Peng ◽  
Ni An ◽  
Alessandra Vecchi
Keyword(s):  
Technology Acceptance ◽  
User Behavior ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Chinese Market ◽  
Group Interviews ◽  
Acceptance Model ◽  
Online User Behavior

Adopting the Technology Acceptance Model (TAM) – perceived usefulness and perceived ease of use (Davis, Bagozzi, & Waeshaw, 1989) and Customer Buying Decision Process (Engel, Kollat, & Blackwell, 1968), this research examines the role of culture in influencing online shopping use, comparing differences across two continents and countries: Britain and China. Qualitative data obtained through the semi-structured focus group interviews was analysed using content analysis, which involves examining the accumulated data for ideas and constructs that have been pre-determined. The TAM held for the U.K. This project also explores whether the relationships hold for the emerging Chinese market.

Cross-Cultural Study of Online User Behavior in Fashion E-Commerce

2018 ◽  
pp. 1163-1178
Author(s):  
Fanke Peng ◽  
Ni An ◽  
Alessandra Vecchi
Keyword(s):  
Technology Acceptance ◽  
User Behavior ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Chinese Market ◽  
Group Interviews ◽  
Acceptance Model ◽  
Online User Behavior

Adopting the Technology Acceptance Model (TAM) – perceived usefulness and perceived ease of use (Davis, Bagozzi, & Waeshaw, 1989) and Customer Buying Decision Process (Engel, Kollat, & Blackwell, 1968), this research examines the role of culture in influencing online shopping use, comparing differences across two continents and countries: Britain and China. Qualitative data obtained through the semi-structured focus group interviews was analysed using content analysis, which involves examining the accumulated data for ideas and constructs that have been pre-determined. The TAM held for the U.K. This project also explores whether the relationships hold for the emerging Chinese market.

The Role of Internet Self-Efficacy in Acceptance of Web-Based Electronic Medical Records

2011 ◽  
pp. 54-76 ◽  
Author(s):  
Qingxiong Ma ◽  
Liping Liu
Keyword(s):  
Technology Acceptance ◽  
Self Efficacy ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Record System ◽  
Web Based ◽  
Medical Record System ◽  
Acceptance Model

The technology acceptance model (TAM) stipulates that both perceived ease of use (PEOU) and perceived usefulness (PU) directly influence the end user’s behavioral intention (BI) to accept a technology. Studies have found that self-efficacy is an important determinant of PEOU. However, there has been no research examining the relationship between self-efficacy and BI. The studies on the effect of self-efficacy on PU are also rare, and findings are inconsistent. In this study, we incorporate Internet self-efficacy (ISE) into the TAM as an antecedent to PU, PEOU, and BI. We conducted a controlled experiment involving a Web-based medical record system and 86 healthcare subjects. We analyzed both direct and indirect effects of ISE on PEOU, PU, and BI using hierarchical regressions. We found that ISE explained 48% of the variation in PEOU. We also found that ISE and PEOU together explained 50% of the variation in PU, and the full model explained 80% of the variance in BI.

scholarly journals THE ROLE OF TECHNOLOGY ACCEPTANCE MODEL ON EMAIL USAGE AMONG ACADEMICIAN IN MALAYSIAN PUBLIC AND PRIVATE UNIVERSITIES

2018 ◽  
Author(s):  
Anuar Shah Bali Mahomed ◽  
Michael G. McGrath ◽  
Bong Zhi Yuh ◽  
Shafie Sidek ◽  
Saadiatul Ibrahim ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Private Universities ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Public And Private ◽  
Acceptance Model ◽  
Relationship Of

This study examines the levels and factors contributing to email usage among academician in Malay-sian universities. The Technology Acceptance Model (TAM) was tested to investigate the relationship of perceived ease of use (PEOU) and perceived usefulness (PU) on email usage (U). By using survey questionnaires, data was collected from 274 academician in Malaysian public and private universi-ties. Path analysis was conducted using SmartPLS 2.0 to examine the research model. This research found that email usage among academician in Malaysian private universities is significantly higher than Malaysian public universities, albeit the usage were high for both types of universities.

scholarly journals Social Media: Factor Influencing Personal Transport for Leisure

2019 ◽  
Vol 10 (1) ◽  
pp. 79-86
Author(s):  
Mohammad Zainul ◽  
Zakky Zamrudi
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
University Student ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
East Kalimantan ◽  
Acceptance Model

Abstract This paper is trying to examine the effect of social media in the use of personal transport for leisure purposes. Youngster are frequently identified as being adventurous and highly mobile, even few researcher modes of transportation choices play in important role in enhancing and fulfilling their desired experiences. In this paper, we would like to know the role of social media in enhancing the personal transport desire in south-east Kalimantan. Social media role is measured by borrowing the theory of technology acceptance model by using two variables namely perceived ease of use and perceived usefulness. A quantitative method was used to measure the variable by using questionnaire given to 230 respondents given to university student near south-east Kalimantan. The gathered data is analyzed by using generalized structured component analysis. The finding in this research indicates that both perceived ease of use and perceived usefulness of social media could affect individual intention to use personal transport. However, the larger effect has reflected by perceived usefulness. This means that social media has been recognized as a good reference to stimulate leisure by using personal transport.

scholarly journals The Role of Technology Acceptance Model on Whatsapp's Official Usage in Malaysian Heis

2020 ◽  
Vol 8 (5) ◽  
pp. 270-273
Keyword(s):  
Technology Acceptance ◽  
Information And Communication Technologies ◽  
Technology Acceptance Model ◽  
Communication Technologies ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Information And Communication ◽  
Acceptance Model

The revolutionary developments in information and communication technologies have drastically changed the way we communicate in our personal as well as professional life. Traditionally email was considered as formal mean of communication in organisations but now a days its common to use social networking apps for official communication. WhatsApp in this regard have so much importance as it is being used in various industries because of its security, immediacy, and easy to use features. This paper studies the role of technology acceptance model (TAM) on adoption of WhatsApp for official communication and information sharing. The sample was collected from 328 respondents from 10 Malaysian universities using survey technique. The data was analysed using SMART-PLS. The findings of the research confirm that perceived usefulness and perceived ease of use are the key constructs for adoption of WhatsApp as channel for official communication. Furthermore, the limitations and future directions of the study are also recommended.

scholarly journals E-Tailing Consumer Adoption in The Indonesian Fashion Industry: The Role of Technology Acceptance Model

2019 ◽  
Vol 5 (2) ◽  
pp. 10-15
Author(s):  
Aldi Ramdhani Fahlevi Deisti ◽  
Ira Siti Sarah ◽  
Ivon Sandya Sari Putri ◽  
Leni Nur Pratiwi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Sales Manager ◽  
Fashion Industry ◽  
Perceived Ease Of Use ◽  
Acceptance Model

The retail web system, also known as e-tailing, has utilized by many national and multinational fashion companies in Indonesia. However, many consumers are hesitated to adopt this new kind of transaction channel. This study aims to test consumers’ adoption of e-tailing in the Indonesian fashion industry using technology acceptance model (TAM), i.e. perceived ease of use (PEU), perceived usefulness (PU), and attitude towards using (ATU). A quantitative approach was used in this study. The web user of 169 respondents was asked to fill in a questionnaire. The collected data was then analysed using structural equation modelling (SEM). The result finds e-tailing adoption is strongly impacted by perceived ease of use, perceived usefulness, and attitude towards using. This study suggests sales manager hear consumers' needs and behaviour when they go shopping online.

scholarly journals Use of Accurate V3 software as an introduction to accounting skills in “Merdeka Belajar Kampus Merdeka” Program

2021 ◽  
Vol 18 (2) ◽  
pp. 55-71
Author(s):  
Retna Safriliana ◽  
Diyah Sukanti Cahyaningsih ◽  
Parawiyati Parawiyati
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
User Behavior ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
National Program ◽  
Perceived Ease Of Use ◽  
Exchange Program ◽  
Accounting Software ◽  
Acceptance Model

In supporting the student exchange program at the national Program "Merdeka Belajar Kampus Merdeka" (MBKM), the department needs to prepare courses that can be superior to be offered to students. In the Accounting Department University of Merdeka Malang, there are accounting practicum courses. This course provides students with skills in utilizing accounting software. This study wants to see the technology acceptance model for using Accurate Accounting V3 software for cross-departmental students who are the object of research in an experimental class. Data was obtained by distributing questionnaires to class participants who had completed the practicum. By using path analysis, the results show that perceived usefulness and perceived convenience affect user behavior interest. Perceived usefulness and interest in user behavior affect software to use, while perceived ease of use does not affect software usage decisions. Interest in user behavior is proven as an intervening variable on the effect of perceived usefulness on the use of the software.

Integrating trust, religiosity and image into technology acceptance model: the case of the Islamic philanthropy in Indonesia

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hardius Usman ◽  
Dipa Mulia ◽  
Chairy Chairy ◽  
Nucke Widowati
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Multiple Linear Regression Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Extended Model ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Acceptance Model

Purpose The purpose of this study is to propose an extended model of technology acceptance model (TAM) in the use of financial technology (Fintech) in the context of Islamic philanthropy, especially by studying and exploring the role of trust, image and religiosity in TAM, and to provide policy recommendation for the authorized organizations in Indonesia regarding several crucial factors that need to be considered so that Indonesian Muslims are willing to use Fintech for philanthropic purposes. Design/methodology/approach Online surveys were conducted to collect the data, of which 425 respondents have completed and returned the questionnaire. Multiple linear regression model and multi-variate analysis of variance are applied to test the statistical hypotheses. Findings This study supports the theory of reasoned action and the TAM. In which, the relationship between perceived ease of use and perceived usefulness with TAM is determined by trust and religiosity. Research limitations/implications It is worth to note the limitation of this study lies in the sampling technique and data collection. Indonesia is a fast archipelago country and consists of 34 provinces, but not all of the provinces are represented in the sample. The selected respondent heavily depends on the previous respondent’s willingness to share the questionnaire. So that the number of respondents does not proportionate to region or province. Originality/value This study offers an extended model of TAM that has never been done before, namely, by exploring the role of trust, religiosity and image, in the context of Islamic philanthropy.

The Role of Internet Self-Efficacy in the Acceptance of Web-Based Electronic Medical Records

2008 ◽  
pp. 1101-1117
Author(s):  
Qingxiong Ma ◽  
Liping Liu
Keyword(s):  
Technology Acceptance ◽  
Self Efficacy ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Record System ◽  
Web Based ◽  
Medical Record System ◽  
Acceptance Model

The technology acceptance model (TAM) stipulates that both perceived ease of use (PEOU) and perceived usefulness (PU) directly influence the end user’s behavioral intention (BI) to accept a technology. Studies have found that self-efficacy is an important determinant of PEOU. However, there has been no research examining the relationship between self-efficacy and BI. The studies on the effect of self-efficacy on PU are also rare, and findings are inconsistent. In this study, we incorporate Internet self-efficacy (ISE) into the TAM as an antecedent to PU, PEOU, and BI. We conducted a controlled experiment involving a Web-based medical record system and 86 health care participants. We analyzed both direct and indirect effects of ISE on PEOU, PU, and BI using hierarchical regressions. We found that ISE explained 48% of the variation in PEOU. We also found that ISE and PEOU together explained 50% of the variation in PU, and the full model explained 80% of the variance in BI.

scholarly journals Antecedents of the User Behavior for Online Businesses: A Case of Pakistan

2017 ◽  
Vol 3 (2) ◽  
pp. 199-208 ◽  
Author(s):  
Lutf Ullah ◽  
Muhammad Amjad Khan
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
User Behavior ◽  
Positive Impact ◽  
Purchase Intentions ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Primary Data ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Purpose: This study tries to investigate the antecedents of user behavior like purchase intentions and e-loyalty in the context of Pakistan. More specifically, it studies the relationship between perceived flow, perceived usefulness, perceived ease of use and the user behavior constructs which this study considers are e-loyalty and purchase intentions. Design/Methodology/Approach: Primary Data is obtained through survey from 466 respondents and was analyzed through PLS-SEM approach. Findings: Findings suggest that perceived flow and technological acceptance model constructs which are perceived ease of use and perceived usefulness have significant positive impact on the e-loyalty and purchase intentions in the developing economy like Pakistan. Implications/Originality/Value: This study is a contribution to the literature acknowledging the importance of flow and technology acceptance model constructs as antecedents of user behavior for online businesses in the context of developing country like Pakistan. This study guides practitioners for designing such a website that make a user feel 'flow' situation while surfing their website. If they are able to make their visitors feel flow, they are more likely to generate purchase intention and develop e-loyalty for the e-vendor.

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