scholarly journals Antecedents of the User Behavior for Online Businesses: A Case of Pakistan

2017 ◽  
Vol 3 (2) ◽  
pp. 199-208 ◽  
Author(s):  
Lutf Ullah ◽  
Muhammad Amjad Khan
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
User Behavior ◽  
Positive Impact ◽  
Purchase Intentions ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Primary Data ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Purpose: This study tries to investigate the antecedents of user behavior like purchase intentions and e-loyalty in the context of Pakistan. More specifically, it studies the relationship between perceived flow, perceived usefulness, perceived ease of use and the user behavior constructs which this study considers are e-loyalty and purchase intentions. Design/Methodology/Approach: Primary Data is obtained through survey from 466 respondents and was analyzed through PLS-SEM approach. Findings: Findings suggest that perceived flow and technological acceptance model constructs which are perceived ease of use and perceived usefulness have significant positive impact on the e-loyalty and purchase intentions in the developing economy like Pakistan. Implications/Originality/Value: This study is a contribution to the literature acknowledging the importance of flow and technology acceptance model constructs as antecedents of user behavior for online businesses in the context of developing country like Pakistan. This study guides practitioners for designing such a website that make a user feel 'flow' situation while surfing their website. If they are able to make their visitors feel flow, they are more likely to generate purchase intention and develop e-loyalty for the e-vendor.

Adoption of Financial Technology in Islamic Crowd-Funding

2020 ◽  
pp. 12-35 ◽  
Author(s):  
Maizaitulaidawati Md Husin ◽  
Razali Haron ◽  
Shahab Aziz
Keyword(s):  
Technology Acceptance ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Primary Data ◽  
Perceived Ease Of Use ◽  
Kuala Lumpur ◽  
Central Hypothesis ◽  
Acceptance Model ◽  
The Relationship

The purpose of this chapter is to examine the factors that influence small and medium-sized enterprises' (SMEs) intentions to use the investment account platform (IAP) based on technology acceptance model (TAM). The central hypothesis for this chapter was that SMEs' intentions to use IAP were a result of perceived usefulness and perceived ease of use. This chapter also suggested that perceived ease of use and intention was mediated by perceived usefulness of the IAP. Using primary data collection method, 163 questionnaires were collected from SMEs in Kuala Lumpur, Malaysia using the purposive sampling technique. The data were analysed using SPSS and SmartPLS. The chapter found that perceived ease of use had significant influences on SMEs intention to use the IAP while perceived ease of use significantly affected perceived usefulness and the relationship between perceived ease of use and intention was mediated by perceived usefulness of the IAP. The results of this chapter suggested strategies to promote the platform as a fund seeking platform for SMEs.

scholarly journals Health Advertising on Short-Video Social Media: A Study on User Attitudes Based on the Extended Technology Acceptance Model

2020 ◽  
Vol 17 (5) ◽  
pp. 1501 ◽  
Author(s):  
Jie Zhao ◽  
Jianfei Wang
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Purchase Intention ◽  
User Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Health Related ◽  
Short Video ◽  
Acceptance Model

The rapid development of short-video social network platforms provides us with an opportunity to conduct health-related advertising and recommendation. However, so far, there are no empirical evidence on whether users are willing to accept health-related short-video advertisements. Here, acceptance refers to purchase intention, meaning that users will read short-video ads, share ads with others, or even open the product link embedded in ads to purchase the product. In this paper, we make the first attempt to model and quantify user acceptance of health-related short-video advertisements. Particularly, we propose a new research model that enhances the Technology Acceptance Model (TAM) with two new designs. First, we propose four new antecedents including social interaction, intrusiveness, informativeness, and relevance into the original TAM to reflect the features of short-video social networks. Second, we introduce two mediator variables including perceived usefulness and attitude so that we can better study how different factors affect user acceptance of health-related short-video ads. We perform a survey on the Internet and conduct an empirical analysis of the surveyed data. The results show that the four antecedents as well as the perceived ease of use have significant influences on perceived usefulness, attitude, and purchase intention. Further, perceived usefulness plays a valid mediating role in attitude and purchase intention. We also found that users’ perceived ease of use on health-related short-video ads cannot significantly predict users’ attitudes toward ads. This is a new finding in social media-oriented ads. Finally, we integrate the empirical findings and present reasonable suggestions for advertisers and marketers to promote health-related short-video ads.

scholarly journals Applying Technology Acceptance Model in Online Entrepreneurship Education for New Entrepreneurs

2021 ◽  
Vol 12 ◽  
Author(s):  
Yawen Su ◽  
Moyan Li
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Positive Impact ◽  
Entrepreneurship Education ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
External Control ◽  
Perceived Ease Of Use ◽  
Perceived Credibility ◽  
Acceptance Model

The present study aims to enrich the research on online entrepreneurship education, improve the level and ability of entrepreneurship services in China, and improve the overall success rate of entrepreneurship. Based on the technology acceptance model (TAM) proposed by researcher Davis, the study explores the application of TAM in online entrepreneurship education for new entrepreneurs. First, new entrepreneurs who are users of the online entrepreneurship education platform are selected as research objects, and then the influence of the four factors are studied, including perceived ease of use, perceived usefulness, classroom self-efficacy, and perceived external control. Finally, the hypothesis proposed is tested. Results show that online entrepreneurship education influences the perceived ease of use of the user and perceived credibility: the quality of the online entrepreneurship education has a positive impact on the user's perceived usefulness, interactivity has a positive influence on perceived ease of use and perceived usefulness, and interactivity positively influences the perceived ease of use of the user and perceived credibility. Perceived usefulness, perceived ease of use, and perceived credibility have a positive impact on the behavioral intention of the users. The proposed TAM provides some technical and theoretical support for the application of TAM in online entrepreneurship education for new entrepreneurs.

The Influence of Patents on Purchase Intention Through the Technology Acceptance Model

2020 ◽  
Vol 17 (04) ◽  
pp. 2050024
Author(s):  
Yu-Hsin Chang ◽  
Kuei-Kuei Lai ◽  
Ming-Chung Yang ◽  
Ya-Ting Hsu
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
Internal Variable ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
High Tech ◽  
Perceived Ease Of Use ◽  
External Variable ◽  
Technology Products ◽  
Acceptance Model

This study aims to apply the TAM in a situation where the customers have not purchased and utilized the products. To achieve its purpose, this study adopts the perceived reliability as an internal variable, and the patent as an external variable. In the context of various levels of technological content and familiarity of consumers with technology products, this study explores whether patents give the technological image to consumers before they use a specific technology will enhance their perceived reliability, perceived usefulness, and perceived ease of use and purchase intentions. The results showed that when consumers have a low level of familiarity with high-tech products, products labeled with relevant patent information will increase consumers’ awareness of reliability, usefulness, ease of use, and purchase intention.

Key Dimensions on B2C E-Business

2013 ◽  
Vol 4 (2) ◽  
pp. 43-55
Author(s):  
T. Ramayah ◽  
Simona Popa ◽  
Norazah M. Suki
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Purchase Intention ◽  
Reasoned Action ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Key Dimensions ◽  
Acceptance Model ◽  
Potential Customers

The purpose of this paper is to test and compare two models, which have been popularly used for explaining how users come to accept and use a technology and their behavioral intention. The Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA) is used to analyze customer intention to buy online. By sampling 102 online potential customers in Malaysia, findings indicate that the TRA and TAM are valid models in the prediction of the intention to buy online. Attitude, subjective norm, perceived usefulness and perceived ease of use were found to be positively related to purchase intention, with attitude being the more influential predictor. TRA was found to be a better predictor in comparison to the TAM. The main conclusions of this research can be valuable to organizations that sell their products on the Internet.

Cross-Cultural Study of Online User Behavior in Fashion E-Commerce

2017 ◽  
pp. 277-293
Author(s):  
Fanke Peng ◽  
Ni An ◽  
Alessandra Vecchi
Keyword(s):  
Technology Acceptance ◽  
User Behavior ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Chinese Market ◽  
Group Interviews ◽  
Acceptance Model ◽  
Online User Behavior

Adopting the Technology Acceptance Model (TAM) – perceived usefulness and perceived ease of use (Davis, Bagozzi, & Waeshaw, 1989) and Customer Buying Decision Process (Engel, Kollat, & Blackwell, 1968), this research examines the role of culture in influencing online shopping use, comparing differences across two continents and countries: Britain and China. Qualitative data obtained through the semi-structured focus group interviews was analysed using content analysis, which involves examining the accumulated data for ideas and constructs that have been pre-determined. The TAM held for the U.K. This project also explores whether the relationships hold for the emerging Chinese market.

Adoption of Financial Technology in Islamic Crowd-Funding

2021 ◽  
pp. 216-238
Author(s):  
Maizaitulaidawati Md Husin ◽  
Razali Haron ◽  
Shahab Aziz
Keyword(s):  
Technology Acceptance ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Primary Data ◽  
Perceived Ease Of Use ◽  
Kuala Lumpur ◽  
Central Hypothesis ◽  
Acceptance Model ◽  
The Relationship

The purpose of this chapter is to examine the factors that influence small and medium-sized enterprises' (SMEs) intentions to use the investment account platform (IAP) based on technology acceptance model (TAM). The central hypothesis for this chapter was that SMEs' intentions to use IAP were a result of perceived usefulness and perceived ease of use. This chapter also suggested that perceived ease of use and intention was mediated by perceived usefulness of the IAP. Using primary data collection method, 163 questionnaires were collected from SMEs in Kuala Lumpur, Malaysia using the purposive sampling technique. The data were analysed using SPSS and SmartPLS. The chapter found that perceived ease of use had significant influences on SMEs intention to use the IAP while perceived ease of use significantly affected perceived usefulness and the relationship between perceived ease of use and intention was mediated by perceived usefulness of the IAP. The results of this chapter suggested strategies to promote the platform as a fund seeking platform for SMEs.

scholarly journals An Evaluation Of RFID Door Security System At Taipei Arena Ice Land Based On Technology Acceptance Model

2013 ◽  
Vol 17 (2) ◽  
pp. 117 ◽  
Author(s):  
Kuei-Mei Cheng
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intentions ◽  
Positive Impact ◽  
Security System ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
System Quality ◽  
Perceived Ease Of Use ◽  
Acceptance Model

This study is based on technology acceptance model (TAM). It investigates consumer attitudes toward the use of and consumer behavioral intention to use an RFID door security system at Taipei Arena Ice Land. This study adopts a questionnaire method using purposive sampling and collects data from 250 consumers of Taipei Arena Ice Land. The results of this study show that: 1) system quality has a significant positive impact on perceived usefulness and perceived ease of use, 2) information quality has a significant positive impact on perceived usefulness and perceived ease of use, 3) service quality does not have a significant positive impact on perceived usefulness and perceived ease of use, 4) perceived ease of use has a significant positive impact on perceived usefulness, 5) perceived usefulness and perceived ease of use have a significant positive impact on attitudes toward use, 6) attitudes toward using have a significant positive impact on behavioral intentions to use, 7) perceived usefulness has a significant positive impact on behavioral intentions to use, and 8) perceived ease of use has a significant impact on attitude toward using via perceived usefulness.

scholarly journals ANALISIS FAKTOR-FAKTOR KEBERMANFAATAN, KEMUDAHAN DAN KEPERCAYAAN TERHADAP INTENSI PENGGUNAAN APLIKASI UC STUDENT

2020 ◽  
Vol 16 (2) ◽  
pp. 97
Author(s):  
Om A.I Simeru ◽  
Rinabi Tanamal
Keyword(s):  
Technology Acceptance ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Major Influence ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Application Data ◽  
Usefulness Perception ◽  
Acceptance Model

The development of technology, especially in the creation of existing applications, causes users to receive the latest information. However, not all information technology is accepted by all parties, due to inconsistency with existing needs. In this research, explain the intention of using the UC Student application where the variables used are the perception of usefulness, perception of ease, trust and quality of information. The research uses the theory of Technology Acceptance Model (TAM) to determine what factors affect the use Of the UC Student application. The instrument used in this research is a questionnaire (angket), which is distributed online to 100 respondents who have used the UC Student application. Data processing by using SPSS obtained result from regression number as follows Y = 1.279 + 0.412 x1 + 0.176 x2 + 0.093 x3 + 0.036 x4, variable perceived usefulness has the greatest influence on intention to use UC Student application, and variable perceived ease of use gives a positive impact on the UC student intention to use application. In this research perceived variable usefulness have a major influence on the Intention to use UC Student Application

scholarly journals Improving Quality of Academic Advisory Information with Executive Information System

2020 ◽  
Vol 8 (5) ◽  
pp. 1737-1743
Keyword(s):  
Information System ◽  
Technology Acceptance ◽  
Work Performance ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Holistic View ◽  
Acceptance Model ◽  
Executive Information System

Executive Information System (EIS) is part of Business Intelligence (BI) which offering method for combining and mapping information from each different source into a holistic view [8], information visualization and dashboard usage [16] so that the Executives can analyze and assess from several viewpoints for planning choices and future acting strategies [8]. This research focuses on the Executive Information System (EIS) as the main solution for Executives of Student Advisory Center (SAC) in Bina Nusantara (BINUS) University. EIS Lifecycle Development is used as a main method to build EIS SAC. Information mapping from various source done with Extract Transform Load (ETL) and stored at data warehouse and then shown as combined dashboard, graphics and text. Technology Acceptance Model (TAM) is a model that explains and predicts how a User receives and uses a technology. In this research, TAM is used as a method for evaluate EIS SAC, which measured through four viewpoint such as Perceived Usefulness that show how the technology helped enough for improving the Executives work performance; Perceived Ease of Use that show how the technology will reduce the effort required, both physically and psychologically in completing the Executives work; Attitude Toward Using that show how the technology give a positive impact on work performance; and Behavioral Intention to Use that show the intention to implement and use the technology. The needs of students’ information in each SAC sub unit is different and each sub unit provides its own data needed to be able to produce the information needed. Through the EIS SAC, information from different sources in each sub unit can be presented more quickly, more easily, and at the same time as a tool for Executive SAC BINUS University to determine choices and action strategies on low-achieving students

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