scholarly journals Social Media: Factor Influencing Personal Transport for Leisure

2019 ◽  
Vol 10 (1) ◽  
pp. 79-86
Author(s):  
Mohammad Zainul ◽  
Zakky Zamrudi
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
University Student ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
East Kalimantan ◽  
Acceptance Model

Abstract This paper is trying to examine the effect of social media in the use of personal transport for leisure purposes. Youngster are frequently identified as being adventurous and highly mobile, even few researcher modes of transportation choices play in important role in enhancing and fulfilling their desired experiences. In this paper, we would like to know the role of social media in enhancing the personal transport desire in south-east Kalimantan. Social media role is measured by borrowing the theory of technology acceptance model by using two variables namely perceived ease of use and perceived usefulness. A quantitative method was used to measure the variable by using questionnaire given to 230 respondents given to university student near south-east Kalimantan. The gathered data is analyzed by using generalized structured component analysis. The finding in this research indicates that both perceived ease of use and perceived usefulness of social media could affect individual intention to use personal transport. However, the larger effect has reflected by perceived usefulness. This means that social media has been recognized as a good reference to stimulate leisure by using personal transport.

scholarly journals THE ROLE OF TECHNOLOGY ACCEPTANCE MODEL ON EMAIL USAGE AMONG ACADEMICIAN IN MALAYSIAN PUBLIC AND PRIVATE UNIVERSITIES

2018 ◽  
Author(s):  
Anuar Shah Bali Mahomed ◽  
Michael G. McGrath ◽  
Bong Zhi Yuh ◽  
Shafie Sidek ◽  
Saadiatul Ibrahim ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Private Universities ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Public And Private ◽  
Acceptance Model ◽  
Relationship Of

This study examines the levels and factors contributing to email usage among academician in Malay-sian universities. The Technology Acceptance Model (TAM) was tested to investigate the relationship of perceived ease of use (PEOU) and perceived usefulness (PU) on email usage (U). By using survey questionnaires, data was collected from 274 academician in Malaysian public and private universi-ties. Path analysis was conducted using SmartPLS 2.0 to examine the research model. This research found that email usage among academician in Malaysian private universities is significantly higher than Malaysian public universities, albeit the usage were high for both types of universities.

scholarly journals The Role of Technology Acceptance Model on Whatsapp's Official Usage in Malaysian Heis

2020 ◽  
Vol 8 (5) ◽  
pp. 270-273
Keyword(s):  
Technology Acceptance ◽  
Information And Communication Technologies ◽  
Technology Acceptance Model ◽  
Communication Technologies ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Information And Communication ◽  
Acceptance Model

The revolutionary developments in information and communication technologies have drastically changed the way we communicate in our personal as well as professional life. Traditionally email was considered as formal mean of communication in organisations but now a days its common to use social networking apps for official communication. WhatsApp in this regard have so much importance as it is being used in various industries because of its security, immediacy, and easy to use features. This paper studies the role of technology acceptance model (TAM) on adoption of WhatsApp for official communication and information sharing. The sample was collected from 328 respondents from 10 Malaysian universities using survey technique. The data was analysed using SMART-PLS. The findings of the research confirm that perceived usefulness and perceived ease of use are the key constructs for adoption of WhatsApp as channel for official communication. Furthermore, the limitations and future directions of the study are also recommended.

scholarly journals Social media for outbound leisure travel: a framework based on technology acceptance model (TAM)

2019 ◽  
Vol 5 (1) ◽  
pp. 43-61 ◽  
Author(s):  
Snigdha Singh ◽  
Pallavi Srivastava
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Perceived Trust ◽  
Tourism Sector ◽  
Acceptance Model

Purpose The purpose of this paper is to explore the applicability of technology acceptance model (TAM) to explain the widespread acceptance and usage of social media (SM) for travel purposes by Indian outbound leisure travellers during their travel cycle. Design/methodology/approach The study has adopted a qualitative approach involving in-depth interviews of 30 respondents, who had taken at least one international vacation in the last 12 months. Content analysis was used to arrive at the conclusion. Findings Findings of the study are used to develop a conceptual model which upholds the validity of the TAM with perceived usefulness (PU) and perceived ease of use (PEU) as determinants of SM usage. The model has been extended to include perceived trust (PT) and social capital (SC) as important constructs to explain the travellers’ use of SM. Disposition readiness (DR) of the user towards SM was found to have an effect on all the four constructs. Originality/value Theoretically, this study suggests a modification to the existing TAM, which shows a unidirectional effect of PU and PEU on attitude. This study suggests that the effect would be bi-directional where the attitude (DR) of the traveller towards SM usage will affect PU and PEU. Furthermore, this study extends the TAM to include PT and SC as important constructs to explain SM usage by travellers. This study provides valuable insights into the hospitality and tourism sector which might help in further segmentation of travellers leading to more customised service offerings.

scholarly journals THE EFFECTS OF SOCIAL MEDIA ADVERTISING AMONG ECO-TOURISTS IN MALAYSIA: AN EMPIRICAL STUDY ON MALAYSIAN ECOTOURISM

2021 ◽  
Vol 38 (4) ◽  
pp. 997-1004
Author(s):  
Mohammad Arije ULFY ◽  
◽  
Md Suliman HOSSIN ◽  
Md Wasiul KARIM ◽  
Zohurul ANIS ◽  
...  
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Positive Effects ◽  
Intent To Use ◽  
Acceptance Model ◽  
Product Ratings

The focus of the study is to achieve the maximum advertising value on ecotourists using social media. In this area, the main objective of the “Technology Acceptance Model (TAM)” is to increase the present awareness of social media marketing. This topic is primarily concerned with exploring the context of social media advertisement with knowledge, service, and its behavioural intent to use social media ads within the unique environment of ecotourism in Malaysia. The approach of the study is to analyse a survey of 395 local Malaysian tourists in Klang Valley to test the “Technology Acceptance Model (TAM)”. The empirical findings denote that social media advertisement in ecotourism has positive effects on “Perceived ease of use” and “Perceived usefulness,” in terms of its ‘Informativeness’ and “Service Functionality.” That, in effect, contributes to the behavioural purpose of using social media ecotourism advertisements. The discipline’s findings indicate that advertising in social media in ecotourism needs to be utilized to provide a quick understanding. Also, the advertising is updated continuously to ensure reliable and appropriate sources to meet ecotourists’ information requirements and the support of tourist product ratings. These traits should satisfy travellers, making them likely to re-visit different ecotourism sights. These appearances should satisfy tourists and allow them to re-visit various ecotourist attractions.

scholarly journals E-Tailing Consumer Adoption in The Indonesian Fashion Industry: The Role of Technology Acceptance Model

2019 ◽  
Vol 5 (2) ◽  
pp. 10-15
Author(s):  
Aldi Ramdhani Fahlevi Deisti ◽  
Ira Siti Sarah ◽  
Ivon Sandya Sari Putri ◽  
Leni Nur Pratiwi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Sales Manager ◽  
Fashion Industry ◽  
Perceived Ease Of Use ◽  
Acceptance Model

The retail web system, also known as e-tailing, has utilized by many national and multinational fashion companies in Indonesia. However, many consumers are hesitated to adopt this new kind of transaction channel. This study aims to test consumers’ adoption of e-tailing in the Indonesian fashion industry using technology acceptance model (TAM), i.e. perceived ease of use (PEU), perceived usefulness (PU), and attitude towards using (ATU). A quantitative approach was used in this study. The web user of 169 respondents was asked to fill in a questionnaire. The collected data was then analysed using structural equation modelling (SEM). The result finds e-tailing adoption is strongly impacted by perceived ease of use, perceived usefulness, and attitude towards using. This study suggests sales manager hear consumers' needs and behaviour when they go shopping online.

Integrating trust, religiosity and image into technology acceptance model: the case of the Islamic philanthropy in Indonesia

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hardius Usman ◽  
Dipa Mulia ◽  
Chairy Chairy ◽  
Nucke Widowati
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Multiple Linear Regression Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Extended Model ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Acceptance Model

Purpose The purpose of this study is to propose an extended model of technology acceptance model (TAM) in the use of financial technology (Fintech) in the context of Islamic philanthropy, especially by studying and exploring the role of trust, image and religiosity in TAM, and to provide policy recommendation for the authorized organizations in Indonesia regarding several crucial factors that need to be considered so that Indonesian Muslims are willing to use Fintech for philanthropic purposes. Design/methodology/approach Online surveys were conducted to collect the data, of which 425 respondents have completed and returned the questionnaire. Multiple linear regression model and multi-variate analysis of variance are applied to test the statistical hypotheses. Findings This study supports the theory of reasoned action and the TAM. In which, the relationship between perceived ease of use and perceived usefulness with TAM is determined by trust and religiosity. Research limitations/implications It is worth to note the limitation of this study lies in the sampling technique and data collection. Indonesia is a fast archipelago country and consists of 34 provinces, but not all of the provinces are represented in the sample. The selected respondent heavily depends on the previous respondent’s willingness to share the questionnaire. So that the number of respondents does not proportionate to region or province. Originality/value This study offers an extended model of TAM that has never been done before, namely, by exploring the role of trust, religiosity and image, in the context of Islamic philanthropy.

scholarly journals The COVID-19 Pandemic and the Acceptance of E-Learning among University Students: The Role of Precipitating Events

2021 ◽  
Vol 11 (8) ◽  
pp. 436
Author(s):  
Prageeth Roshan Weerathunga ◽  
W. H. M. S. Samarathunga ◽  
H. N. Rathnayake ◽  
S. B. Agampodi ◽  
Mohammad Nurunnabi ◽  
...  
Keyword(s):  
Higher Education ◽  
University Students ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
E Learning ◽  
Acceptance Model

This study examined the effect of the COVID- 19 pandemic and related events on the use of e-learning, as well as other key determinants of it. The data were collected from 1039 university students in Sri Lanka. To examine the influence of the COVID-19 pandemic, which was viewed through the lens of precipitating events, on the intention–behaviour relationship, we employed the Technology Acceptance Model (TAM) with the inclusion of a moderating variable. While the findings indicated that the COVID-19 pandemic had clearly increased the usage of e-learning, we found no evidence to establish a moderating impact on the intention–behaviour relationship. The empirical model, however, was well fitted to the data, and the key components of the TAM were likewise adequately described by the relevant predictors. Furthermore, attitudes toward e-learning and perceived ease of use emerged as the most important factors in explaining behavioural intention, whereas relevance and experience were shown to be more significant in relation to perceived usefulness and perceived ease of use. Our work is significant because it adds to the existing empirical evidence on e-learning and supports the relevance of TAM in understanding the usage of e-learning even in extreme situations such as the COVID-19 pandemic. Our research has significant implications for educators and other higher education authorities.

Using Technology Acceptance Model to Study Customers’ Perception Towards Green Banking

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 402-409
Author(s):  
Deepak Shrivastava ◽  
Apurva Shrivastava ◽  
Gyan Prakash
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
New Technology ◽  
Banking System ◽  
Point Of View ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Tech-friendliness in this new era is an important quotient considered and the persons’ acceptance towards the technology frequency matters a lot. But still the frequency varies from person to person, this brought in the concept of Technology Acceptance Model given by Fred Davis in 1989. The theory of TAM is based on two theories that are Theory of Reasoned Action and Theory of Planned Behavior, TAM is extended version of these two. Green Banking is a new technology introduced by the banks that focuses on the growth of Sustainable development and Banking system too. Thus, banks ask their customers to use it or practice it in their daily life transactions. But every customer has their own point of view on the usage of Green banking. Thus, the research aims to understand the customers’ perception towards the Green Banking for this TAM is used. The research states that Perceived risk is the primary factor that is followed by perceived usefulness and perceived ease of use that impacts the decision to use green banking. Thus, the behavioral intention results in actual use of green banking usage for which people are trying to accept the new technology. So, the banks have earned points for creating awareness among their customers but still they have to work hard and clarify their customers’ problems and vanish that hitch that is stopping them to use green banking easily.

FACTORS AFFECTING THE ADOPTION OF ELECTRONIC MONEY USING TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOR

2019 ◽  
Vol 24 (1) ◽  
pp. 100-113
Author(s):  
Filona ◽  
Misdiyono
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Electronic Money ◽  
Factors Affecting ◽  
Acceptance Model

With the rapid growth of information technology, electronic money has played an important and central role in the e-payment. Development of electronic money is able to create a trend less-cash society, which is a society’s behavior using non- cash transactions by utilizing the simplicity offered through electronic transactions. The purpose of this research is to determine the factors affecting the intention to use electronic money. We designed a questionnaire and used it to survey a simple random sampling of people who use of e-money in DKI Jakarta. The actual samples used for the study are 125 respondents. We analyzed the data using Structured Equation Modeling to evaluate the strength of the hypothesized effects. The result of the analysis showed that perceived ease of use has no significant effect on attitudes towards the use of e-money. Perceived ease of use has a significant effect on the perceived usefulness of e-money. Perceived usefulness has no significant effect on the intention to use e-money. Perceived usefulness has a significant effect on attitudes towards the use of e-money. Attitude has a significant effect on the intention to use e-money. Subjective norm has a significant effect on the intention to use e-money. Perceived behavioral control has no significant effect on the intention to use e-money. Keywords: electronic money, technology acceptance model, the theory of planned behavior.

scholarly journals EVALUASI TINGKAT PENERIMAAN APLIKASI DATA POKOK PENDIDIKAN (DAPODIK) MENGGUNAKAN METODE TECHNOLOGY ACCEPTANCE MODEL (TAM) (Studi Kasus : Pemutakhiran Data PIP Menggunakan Aplikasi DAPODIK)

2019 ◽  
Vol 9 (2) ◽  
pp. 396-406
Author(s):  
Aryanto Aryanto
Keyword(s):  
Data Processing ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Basic Education ◽  
Sampling Technique ◽  
Study Groups ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

ABSTRACT Smart Indonesia Program (PIP) is a direct cash assistance provided to underprivileged students with Smart Indonesia Card (KIP) as a marker / identity to ensure and ensure that children get the assistance of the Smart Indonesia Program. In order to monitor the distribution of KIP and to ensure that KIP has been accepted and can be utilized by the students, the Ministry of Education and Culture shall validate and update KIP recipient data through the Dapodik Application. Dapodik is an online and real time, based application that can be accessed and operated directly by all school operators in data entry, data processing, updating of PIP data, education personnel, students, periodic, sanitation, study groups and data of infrastructure school. This study aimed to evaluate the level of acceptance of basic education data applications (dapodik) using the method of Technology Acceptance Model (TAM). This study used 3 modified variables are Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) as independent variable while Acceptance of IT as dependent variable. This study used simple random sampling as a sampling technique, with the number of respondents as many as 66 people operators. For data analysis techniques, this study used multiple regression techniques with descriptive quantitative research types, as well as data processing tools using SPSS 16.00 for windows software. The results showed that the benefit factor (Perceived Ease of Use) of 43.5%, factor amenity (Perceived Usefulness) of 36.8%. This proves that the more dominant benefit factor influences receipt of Dapodik application usage as PIP data updating application.   Key Words: Aplication of Dapodik, Perceived Ease of Use, Perceived Usefulness, Perceived Usefulness, Acceptance of IT, Technology Accaptance Mod

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