Culture Industry

Author(s):  
Claudia Sandoval Romero

This chapter examines some of the ideas that Theodor Adorno elucidated around the term culture industry, compiling mainly the ideas published in the text Aesthetic Theory of 1970. The term culture industry is also contextualized in the chapter with the reflections that Adorno previously exposed in 1947. A dialog is created with the proposal of the North American theoretician and artist Martha Rosler to understand the chronological development of art before, during, and after Adorno. Regarding the relation between art and autonomy, the ideas of Adorno offer elements to understand contemporary art production. This way, the author also discusses contemporary new media art manifestations, which are analyzed in key terms such as autonomy/culture industry in relation to the proposals of the Brazilian theoretician Arlindo Machado. Lastly, the chapter offers an approach to the artistic institution analyzing the museum in relation with Adorno's ideas.

Author(s):  
Claudia Sandoval Romero

This article examines some of the ideas that Theodor Adorno elucidated around the term “cultural industry”, compiling mainly the ideas published in the text “Aesthetic Theory” of 1970. The term “cultural industry” is also contextualized in the article with the reflections that Adorno previously exposed since 1947. Concerning the relation between art and autonomy the ideas of Adorno offer elements to understand contemporary art production. A dialog is created with the proposal of the North American theoretician and artist Martha Rosler to understand the chronological development of art before, during, and after Adorno. To conclude, the author also discusses contemporary new media art manifestations, which are analyzed through autonomy/cultural industry in relation to the proposals of the Brazilian theoretician Arlindo Machado.


2019 ◽  
Vol 36 (7-8) ◽  
pp. 109-133
Author(s):  
Adrian Gor

With the advancement of digital technology in contemporary art, new hybrid forms of interaction emerge that invite viewers to make images present in physical space as events that claim a life of their own. In breaking away from representational and performance art theories that have dominated the critique of new media artwork since the 1980s, this article analyses an iconic vision of mobile touchscreens based on the medieval Byzantine chorographic inscription of the sacred in profane spaces. As defined in recent art historical studies on Byzantine icons, chorography ( chôra/space + chorós/movement) builds on a multisensory spatial interaction between the beholders of icons that results in feeling the presence of a divine, invisible image. In light of postmodern critique of digital images’ capacity to manipulate notions of reality, new media aesthetic theory hardly addresses this Byzantine iconic vision that is fundamental to western visual culture. Jeffrey Shaw’s installation, The Golden Calf, is discussed to offer an alternative in understanding how digital and physical spaces function together to evoke something essentially real.


Leonardo ◽  
2017 ◽  
Vol 50 (2) ◽  
pp. 170-176
Author(s):  
Sjoukje van der Meulen

Despite the relevance of new media art for the critical understanding of the information and network societies today, it is largely ignored as a socially engaged practice—certainly compared to other forms of socially engaged artistic practices in the international field of contemporary art. This article outlines the reasons for this relative neglect and specifies different kinds of new media art that qualify for the category of socially engaged art beyond leftist politics and ideologies transposed to the realm of art. Proposing and mobilizing a “media-reflexive” art theory, which emerged from the author’s doctoral dissertation, this claim is substantiated by the analysis of three exemplary digital art projects by Joseph Nechvatal, George Legrady and Blast Theory, respectively.


Author(s):  
Fábio Waki

Review of Jihoon Kim, Between Film, Video, and the Digital: Hybrid Moving Images in the Post-media Age, New York: Bloomsbury, 2016, 404 pp., ISBN 978-1-6289-2293-6. In Between Film, Video, and the Digital: Hybrid Moving Images in the Post-media Age, Jihoon Kim tries to describe the ontology of contemporary artworks produced within the universe of New Media Art, particularly the ontology of those works he understands as hybrid moving images, images whose typical materialities are denatured, deconstructed, and resignified when remediated through digital platforms, technical supports or artistic practices initially strange to them. Revising theories by important art critics of the last decades, such as Clement Greenberg and Rosalind Krauss, and combining them with theories by contemporary art critics, such as Lev Manovich and Peter Weibel, Kim provides us new tools for understanding why this New Media hybridity is feasible as visual fruition, as well as why it is progressively capable of grasping new, historically-oriented, image possibilities.


Leonardo ◽  
2012 ◽  
Vol 45 (1) ◽  
pp. 57-63
Author(s):  
Etan J. Ilfeld

This paper aims to highlight the interplay of technology and cybernetics within conceptual art. Just as Lucy Lippard has illustrated the influence of information theory within 1960s conceptual art, this paper traces the technological discourses within conceptual art through to contemporary digital art—specifically, establishing a correlation between Katherine Hayles's mapping of first-, second- and third-wave cybernetic narratives and, respectively, 1960s–1970s conceptual art, 1970s–1990s video art and new media art. Technology is shown to have a major influence on conceptual art, but one often based on historical, social and cybernetic narratives. This paper echoes Krzystof Ziarek's call for a Heideggerian poiesis and Adorno/Blanchotnian “nonpower” within conceptual art and advocates Ziarek's notion of “powerfree” artistic practices within new media and transgenic art.


Author(s):  
Ilva Skulte ◽  

In 2007, first students started their studies at Liepāja University New Media Art bachelor level programme. It was the first programme in Latvia that was developed based on topical ideas about art as research and practice-based artistic research. This approach to art education can be described as strongly critical to neoliberalist treatment of art and, particularly in Europe, was also a part of reaction from the side of art educators and practitioners to changes started by the Bologna process in the field of higher (art) education. The approach was integrated purposefully into the philosophy of New Media Art studies and research at Liepāja University, first of all by establishing MPLab – a Laboratory of Art Research as a space for creative growth where every student has more freedom and independence but is required to be able to mobilise independently and think critically and creatively. In this article, the basic assumptions for programme development, main events, and results are presented and analysed, based on inner planning and implementation documents of the study process, as well as research papers discussing the basic assumptions of the philosophy of the study programme. In the centre of philosophy and content development of the bachelor and later master and doctoral level study programmes at Liepāja University was the idea of art as a research activity. It is connected to the recognition of the dimension of science in art, more concretely, that art does not need commentary to become “scientific”. Similar to the science where the goal and the product of the actions is the new, emerging knowledge, the art can also be oriented toward the development of knowledge, in the process of artistic creativity, through experimentation, observation, reflection, and abstraction that influence the following process of art-making. The inquiry and experiment, as well as collecting and presenting data about materials and environment the artist works with, is an essential part of the artistic activity, especially in contemporary art. Based on practice, an artist is driven to the questions and hypotheses that later can change the course and result of his/her artistic work. The art based in practice is also becoming more and more interested in life and involvement in social processes, practical issues, and the critical discourse of the art. An element of the philosophy of artistic research is also an orientation to change and active action. Artistic research tends to the new, but it is planned not only as a performative but also transformative action; therefore, it is important to think about social responsibility and social engagement in the context of artistic research. Activity, engagement, orientation towards the change, and thought-through practice-based training are the most important elements of contemporary art to encourage social and cultural sustainability development. That is why in the education of young artists, a special place should be reserved for understanding society, its risks, and the economic and political contexts in which the artist is working. However, the issue of sustainability has to be treated in connection to local communities. Socially responsible art – art as research – is possible only by studying and integrating into the artistic research process the human needs in the place where they emerge and in active dialogue with local communities. All these elements were integrated into the philosophy of the research and studies when the programmes of new media art were started at Liepāja University. The aim of the article is to discover what and how theoretical thinking on practice-based artistic research programmes in the space of higher education of art was implemented in practice, involved in the development of New Media Art programmes at Liepāja University in the period from 2007 to 2010. The methods used include document analysis and analysis of secondary literature; however, in general, a descriptive approach was used. Conclusions show that by purposeful integration of the topical and in-depth view on art education at university and new approaches to art in society invented in the active discussions within the network of international experts, it was possible to create a contemporary centre of critical creativity at Liepāja University able to engage into artistic research of reality and virtuality in the contemporary technologically saturated cultural environment.


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