Utilizing Social Media to Engage Students in Online Learning
There is a large body of research suggesting that online students feel disconnected from their academic institutions. This sense of detachment may elicit feelings of frustration and isolation, as well as contribute to academic failure. Students' success and satisfaction in the online learning environment may be contingent upon the type of interaction between the student, faculty member, and their classroom peers. Online instructors are challenged with finding the means to bridge the gap of physical space to create authentic relationships. Social media, especially social networking, holds much promise for creating a space where emotional engagement between the instructor and students can be facilitated beyond the virtual classroom. The aim of this chapter is to share best practices in social media to engage the online student in a manner that is both productive and efficient.