The Role of Value Facilitation Regarding Cloud Service Provider Profitability in the Cloud Ecosystem

2018 ◽  
pp. 121-142 ◽  
Author(s):  
Alexander Herzfeldt ◽  
Sebastian Floerecke ◽  
Christoph Ertl ◽  
Helmut Krcmar
Keyword(s):  
Service Provider ◽  
Positive Relationship ◽  
Service Providers ◽  
Cloud Service ◽  
Growth Strategies ◽  
Cloud Service Provider ◽  
Cloud Technologies ◽  
The Relationship ◽  
Explorative Interviews

With the increasing maturity of cloud technologies and the growing demand from customers, the cloud computing ecosystem has been expanding continuously with both incumbents and new entrants, whereby it has become more distributed and less transparent. For cloud service providers previously focusing on growth strategies, it is now necessary to shift the attention to providing service efficiently, as well as profitably. Based on 14 explorative interviews with cloud service experts, the relationship between cloud service provider profitability and value facilitation, which stands for the capability to build up resources in advance of future customer engagements, is investigated. The results indicate a positive relationship between cloud service profitability and value facilitation and deliver valuable insights for both researchers and practitioners. In particular, guidelines on how to design profitable cloud service offerings are discussed.

The Role of Value Facilitation Regarding Cloud Service Provider Profitability in the Cloud Ecosystem

2021 ◽  
pp. 789-810
Author(s):  
Alexander Herzfeldt ◽  
Sebastian Floerecke ◽  
Christoph Ertl ◽  
Helmut Krcmar
Keyword(s):  
Service Provider ◽  
Positive Relationship ◽  
Service Providers ◽  
Cloud Service ◽  
Growth Strategies ◽  
Cloud Service Provider ◽  
Cloud Technologies ◽  
The Relationship ◽  
Explorative Interviews

With the increasing maturity of cloud technologies and the growing demand from customers, the cloud computing ecosystem has been expanding continuously with both incumbents and new entrants, whereby it has become more distributed and less transparent. For cloud service providers previously focusing on growth strategies, it is now necessary to shift the attention to providing service efficiently, as well as profitably. Based on 14 explorative interviews with cloud service experts, the relationship between cloud service provider profitability and value facilitation, which stands for the capability to build up resources in advance of future customer engagements, is investigated. The results indicate a positive relationship between cloud service profitability and value facilitation and deliver valuable insights for both researchers and practitioners. In particular, guidelines on how to design profitable cloud service offerings are discussed.

Value Facilitation as Antecedent of Service Provider Profitability

2016 ◽  
Vol 7 (4) ◽  
pp. 63-76 ◽  
Author(s):  
Alexander Bogislav Herzfeldt ◽  
Eugenia Rastorguev ◽  
Christoph Ertl ◽  
Helmut Krcmar
Keyword(s):  
Service Provider ◽  
Positive Relationship ◽  
Service Providers ◽  
Cloud Service ◽  
Growth Strategies ◽  
It Industry ◽  
Service Market ◽  
Cloud Service Provider ◽  
The Past ◽  
The Relationship

The cloud service market has seen a tremendous growth in recent years. Consequently, more and more service providers have entered this dynamic market, turning it into one of the most competitive markets in modern IT industry. With the market becoming mature, providers that focused on growth strategies in the past, however, need to shift their attention to profitability now. Based on a qualitative study with 14 cloud service experts, the authors explore the relationship between cloud service provider profitability and value facilitation, i.e., the capability to build up resources in advance of future customer engagements. The authors' results indicate a positive relationship between cloud service profitability and value facilitation, which gives valuable insights for both researcher and practitioners and how to design cloud service offerings.

scholarly journals Dear Cloud, I Think We Have Trust Issues: Cloud Computing Contracts and Trust

2020 ◽  
pp. 21-42
Author(s):  
Theo Lynn
Keyword(s):  
Cloud Computing ◽  
Service Providers ◽  
Standard Form ◽  
Cloud Service ◽  
Contract Law ◽  
Cloud Service Provider ◽  
Internet Users ◽  
Cloud Service Providers ◽  
The Relationship ◽  
Dominant Paradigm

Abstract Cloud computing is the dominant paradigm in modern computing, used by billions of Internet users worldwide. It is a market dominated by a small number of hyperscale cloud service providers. The overwhelming majority of cloud customers agree to standard form click-wrap contracts, with no opportunity to negotiate specific terms and conditions. Few cloud customers read the contracts that they agree to. It is clear that contracts in cloud computing are primarily an instrument of control benefiting one side, the cloud service provider. This chapter provides an introduction to the relationship between psychological trust, contracts and contract law. It also offers an overview of the key contract law issues that arise in cloud computing and introduces some emerging paradigms in cloud computing and contracts.

An Analysis on the Terms and Conditions of the Clickwrap Agreement and the Benefits of Maintaining the Click Wrap Agreement in Cloud Computing

2022 ◽  
pp. 205-224
Author(s):  
Dhiviya Ram
Keyword(s):  
Cloud Computing ◽  
Service Provider ◽  
Service Providers ◽  
Cloud Service ◽  
Cloud Services ◽  
End User ◽  
Cloud Service Provider ◽  
Novel Approach ◽  
Cloud Service Providers ◽  
Provider Perspective

One of the most unique forms of contracting is apparent in cloud computing. Cloud computing, unlike other conventional methods, has adopted a different approach in the formation of binding contract that will be used for the governance of the cloud. This method is namely the clickwrap agreement. Click wrap agreement follows a take it or leave it basis in which the end users are provided with limited to no option in terms of having a say on the contract that binds them during the use of cloud services. The terms found in the contract are often cloud service provider friendly and will be less favourable to the end user. In this article, the authors examine the terms that are often found in the cloud computing agreement as well as study the benefit that is entailed in adopting this contracting method. This chapter has undertaken a qualitative study that comprises interviews of cloud service providers in Malaysia. Hence, this study is a novel approach that also provides insight in terms of the cloud service provider perspective regarding the click wrap agreement.

scholarly journals An Improved CoCoSo Method with a Maximum Variance Optimization Model for Cloud Service Provider Selection

2020 ◽  
Vol 31 (4) ◽  
pp. 411-424
Author(s):  
Han Lai ◽  
Huchang Liao ◽  
Zhi Wen ◽  
Edmundas Kazimieras Zavadskas ◽  
Abdullah Al-Barakati
Keyword(s):  
Service Provider ◽  
Optimization Model ◽  
Service Providers ◽  
Service Selection ◽  
Cloud Service ◽  
Careful Analysis ◽  
Cloud Services ◽  
Cloud Service Provider ◽  
Maximum Variance ◽  
Cloud Service Providers

With the rapid growth of available online cloud services and providers for customers, the selection of cloud service providers plays a crucial role in on-demand service selection on a subscription basis. Selecting a suitable cloud service provider requires a careful analysis and a reasonable ranking method. In this study, an improved combined compromise solution (CoCoSo) method is proposed to identify the ranking of cloud service providers. Based on the original CoCoSo method, we analyze the defects of the final aggregation operator in the original CoCoSo method which ignores the equal importance of the three subordinate compromise scores, and employ the operator of “Linear Sum Normalization” to normalize the three subordinate compromise scores so as to make the results reasonable. In addition, we introduce a maximum variance optimization model which can increase the discrimination degree of evaluation results and avoid inconsistent ordering. A numerical example of the trust evaluation of cloud service providers is given to demonstrate the applicability of the proposed method. Furthermore, we perform sensitivity analysis and comparative analysis to justify the accuracy of the decision outcomes derived by the proposed method. Besides, the results of discrimination test also indicate that the proposed method is more effective than the original CoCoSo method in identifying the subtle differences among alternatives.

Modeling Trust Based Risk Management in Cloud Adoption using Fuzzy Inference System

2017 ◽  
Vol 8 (1) ◽  
pp. 52-60
Author(s):  
Shikha Gupta ◽  
Anil K. Saini
Keyword(s):  
Risk Management ◽  
Service Provider ◽  
Fuzzy Inference ◽  
Service Providers ◽  
Cloud Service ◽  
It Infrastructure ◽  
Cloud Service Provider ◽  
Inference System ◽  
Cloud Adoption ◽  
Negative Role

Cloud has revolutionized the entire landscape of IT usage, storage and maintenance. It has shifted the focus from owning physical IT infrastructure, facility and storage to the use of same in an abstract form with pay per use facility. This has led to economizing the entire IT infrastructure. Cloud's various characteristics including on demand pay per use, scalability and flexibility of computing highly depends on cloud service provider which can often lead to low results and serious issues. These issues may include concerns about losses due to non-compliance with the promises made. Hence selection of cloud service provider can play a positive or negative role in establishing an initial trust between the cloud service client and provider. The authors propose a model of Trust based Risk management of cloud adoption which can be used by cloud users. The model provides the functioning of comparing service providers using calculated trust ratings.

User Opinion and Differentiated Attribute based Ranking in Federated Cloud

2016 ◽  
Vol 9 (2) ◽  
pp. 78-88
Author(s):  
C. S. Rajarajeswari ◽  
M. Aramudhan
Keyword(s):  
Service Provider ◽  
Service Providers ◽  
Cloud Service ◽  
Resource Provisioning ◽  
Experimental Result ◽  
Innovative Technology ◽  
Cloud Service Provider ◽  
Rank List ◽  
Optimal Service ◽  
Cloud Users

Cloud computing is an innovative technology which provides services to users on-demand and pay per use. Since there are many providers in cloud, users get confused in selecting the optimal service provider for their tasks. To overcome this limitation, federated cloud management architecture was proposed. The proposed work provides a new federated cloud mechanism, in which Broker Manager takes the responsibility of providing optimal and ranked service provider for user requirements. To rank the service providers in the federated cloud, Differentiated Priority based Ranking algorithm is implemented at the level of BM. Attributes are differentiated based on their weights assigned by a user. Service providers are discovered and ranked based on the differentiated attributes. The proposed algorithm chooses the cloud service provider for execution, not only based on the rank list generated by the BM; but also based on the suggestion given by the user. The experimental result shows that the proposed algorithm improves the performance of resource provisioning than the existing model by 13%.

scholarly journals Research on Trust Computing for Cloud Service Providers

2019 ◽  
Vol 8 (6S4) ◽  
pp. 1093-1096
Keyword(s):  
Machine Learning ◽  
Service Provider ◽  
Service Providers ◽  
Cloud Service ◽  
Light Weight ◽  
Cloud Service Provider ◽  
Cloud Service Providers ◽  
Service Capability ◽  
Best Fit ◽  
Trust Computing

Cloud computing has evolved over a decade and thrived to the state that Information Technology cannot survive without cloud. It has evolved in such a way that it is embedded in every one’s life. Though cloud has become integral part of every new software, still there are gaps in security features and customers keenly look into multiple aspects of cloud service provider features before choosing their appropriate CSP. More than cost and features Cloud Service Provider should gain trust of the clients to do more business. There are lot of factors involved to gain confidence of client such as transparency, cost, security etc. Also how flexible the provider can help in deploying for various light weight devices such as Internet of Things (IoT) also matters where in IoT is emerging industry. Concurrently Cloud Service capability to work in collaborative fashion and other machine learning features will also take into account by clients to choose their respective best fit Cloud Service Provider.

scholarly journals A Novel Cryptosystem for Files Stored in Cloud using NTRU Encryption Algorithm

2020 ◽  
Vol 9 (1) ◽  
pp. 2127-2130
Keyword(s):  
Service Provider ◽  
Service Providers ◽  
Computational Cost ◽  
Cloud Service ◽  
Encryption Algorithm ◽  
Advanced Encryption Standard ◽  
Cloud Infrastructure ◽  
Computationally Efficient ◽  
Cloud Service Provider ◽  
Cloud Service Providers

The cloud refers to a set of services and infrastructure that are accessed via the internet. the cloud infrastructure is shared by many users each one performing different tasks. in order to prevent data leakage in the cloud the Cloud Service Provider should employ an Encryption Algorithm to protect the data of the users. Since the cloud service providers and large amount of data the Encryption Algorithm should be very efficient in terms of computational cost and time. Current Cloud service providers you son of the following algorithms to encrypt and decrypt the data Advanced encryption standard(AES), Rivest–Shamir–Adleman (RSA) and elliptic curve cryptography(ECC).The encryption for cloud should be chosen such that it is computationally efficient for the Cloud Service Provider and also meets the security requirement of the user

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