Retail Customer Engagement

2019 ◽  
pp. 1-26
Author(s):  
Andrea Moretta Tartaglione ◽  
Giuseppe Granata
Keyword(s):  
Literature Review ◽  
Bibliometric Analysis ◽  
Scientific Community ◽  
State Of The Art ◽  
Customer Engagement ◽  
Future Research ◽  
Research Directions ◽  
Study Results ◽  
Research Findings ◽  
Future Research Directions

Customer engagement is one of the most debated topics in marketing literature. The great interest of the scientific community resulted in a large amount of research on this topic making it difficult for scholars to understand how to really contribute to advance the research. Based on these considerations, this chapter aims to provide an overview of the research findings and trends of previous studies to guide the researcher to the most influential works, results, and issues that need more insights. In particular, this chapter offers a literature review on customer engagement and retail customer engagement using bibliometric analysis and scientific mapping study. Results show the most productive authors, most cited publications, most frequent words, and clusters of related words. The analysis provides a description of the state of the art of retail customer engagement and suggests future research directions.

scholarly journals A Systematic Literature Review on Antecedents of Consumer Engagement

2020 ◽  
Vol 9 (4) ◽  
pp. 318-337
Author(s):  
KHURRAM SHAHZAD KHAN ◽  
ABDUL ZAHID KHAN ◽  
MOHAMMAD BASHIR KHAN
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Customer Engagement ◽  
Future Research ◽  
Consumer Engagement ◽  
Research Papers ◽  
Research Directions ◽  
Future Research Agenda ◽  
Future Research Directions

The major dilemma of marketing professionals is to justify the investment or expenditure on activities related to consumer engagement. Antecedents of consumer engagement are deeply rooted in the unique and specific differences that countries and/or regions present in terms of their social, legal, economic, political, and technological dimensions. Antecedents must be different for consumers from country a, region 1 than country b, region 2. There cannot be a commonality of antecedents for the 196 countries in the world. This research is among the first steps to make it possible. First, this research performed rigorous systematic literature review to consolidate all antecedents of consumer engagement acknowledged in previous quality research papers. Second, a systematic endeavour to generalize the antecedents of consumer engagement that fits all situation and context. The third contribution is the future research agenda of consumer engagement that is yet to be explored. For this purpose, strict inclusion and exclusion criteria implemented. Among hundreds of articles, a total 42 articles were selected, which fulfilled the criteria. Strict criteria were necessary to improve the quality of work. The study compiled all the antecedents in a table and concluded some highly ranked and high-frequency antecedents. A total of 22 antecedents were concluded among which, the study has discussed the topmost highly relevant yet most essential antecedents of consumer engagement. This study generalized the antecedents under broader terms. These top antecedents which are most essential are social, value, identity, interaction, involvement, experience, satisfaction, information, attachment, and participation. In the analysis part, all top antecedents discussed along with future research directions. Keywords: Consumer Engagement, Customer Engagement, Systematic Literature Review, SLR.

scholarly journals A Holistic Review of Public-Private Partnership Literature Published between 2008 and 2018

2019 ◽  
Vol 2019 ◽  
pp. 1-18 ◽  
Author(s):  
Liang Ma ◽  
Junning Li ◽  
Ruoyu Jin ◽  
Yongjian Ke
Keyword(s):  
Systematic Review ◽  
Project Management ◽  
Bibliometric Analysis ◽  
State Of The Art ◽  
Research Trends ◽  
Future Research ◽  
Science Mapping ◽  
Research Directions ◽  
Private Partnership ◽  
Future Research Directions

Adopting a holistic approach in the review of the public-private partnership (PPP) literature published since 2008 by incorporating scientometric analysis and further systematic analysis, this study aims to provide the big picture of the state-of-the-art research in PPP by addressing major issues and suggesting research trends in PPP. Following a three-step research methodology, this study started from a bibliometric analysis with science mapping to provide the state-of-the-art information on PPP research keywords, scholars, journal articles, institutions, and countries. A further systematic review was also conducted to identify future research directions of PPP in project management. The review of the existing literature in PPP revealed that there had been insufficient systematic approach in summarizing the research topics and proposing new research trends in PPP-related project management. It was further indicated that sustainability and innovation in PPP could be further studied, such as integrating building information modeling with PPP. Factors related to barriers in PPP implementation would continue growing. Future research directions in PPP were also proposed following the systematic review, for example, comparative studies of PPP practice between developing and developed countries. The current study provides a comprehensive approach by integrating bibliometric analysis, science mapping, and qualitative analysis in the latest PPP research. It reveals the contemporary research themes in PPP and provides directions for near-future directions of PPP research in project management.

Developing Management from Islamic Perspectives (MIP) as a Formal Academic Discipline

2009 ◽  
Vol 26 (1) ◽  
pp. 46-69
Author(s):  
Shamas-Ur-Rehman Toor
Keyword(s):  
Literature Review ◽  
Academic Discipline ◽  
Real Life ◽  
Growth Potential ◽  
Future Research ◽  
Business Practices ◽  
Research Directions ◽  
International Consortium ◽  
Future Research Directions ◽  
Scholarly Attention

Management from Islamic Perspectives (MIP) is an emerging field that has begun to attract scholarly attention. However, the research undertaken so far has been rather fragmented and lack a clear agenda. This paper presents a literature review of the field and the areas of current focus. Although the field has a huge growth potential, I argue that it faces several challenges and problems as it develops further. I outline these potential pitfalls, suggest how to develop MIP as a formal discipline, and explain how to integrate it within real-life business practices. The article closes with a call for research to be conducted in a more organized fashion through an international consortium of researchers as well as recommendations for future research directions.

scholarly journals Mapping and Clustering Analysis on Environmental, Social and Governance Field a Bibliometric Analysis Using Scopus

2021 ◽  
Vol 13 (13) ◽  
pp. 7304
Author(s):  
Shang Gao ◽  
Fanchen Meng ◽  
Zhouyang Gu ◽  
Zhiyuan Liu ◽  
Muhammad Farrukh
Keyword(s):  
Bibliometric Analysis ◽  
Clustering Analysis ◽  
Research Agenda ◽  
Future Research ◽  
Unique Contribution ◽  
Research Directions ◽  
Current Trends ◽  
Bibliographic Data ◽  
Future Research Directions ◽  
Scopus Database

Academic interest in ESG has grown significantly in recent years. Nevertheless, bibliometric and visualization research on this topic is still insufficient. This study aims to conduct publication metrics on the literature connected with ESG and attempt to give a research agenda for future research. In this study, we used data from the Scopus database. Various bibliometric techniques, such as bibliographic coupling and co-occurrence analysis, were combined with assorted themes to present an overview. To the best of our knowledge, there is no study that analyses the bibliographic data on ESG fields; this study is a unique contribution to the literature. This study also provides an overview of the trends and trajectories with a visual and schematic frame for the research of this topic. This may help researchers understand the current trends and future research directions, and enable future authors to conduct their studies more effectively.

scholarly journals Social commerce—state-of-the-art and future research directions

2016 ◽  
Vol 26 (3) ◽  
pp. 269-290 ◽  
Author(s):  
Catherine Baethge ◽  
Julia Klier ◽  
Mathias Klier
Keyword(s):  
State Of The Art ◽  
Future Research ◽  
Social Commerce ◽  
Research Directions ◽  
Future Research Directions

Developing Management from Islamic Perspectives (MIP) as a Formal Academic Discipline

2009 ◽  
Vol 26 (1) ◽  
pp. 46-69
Author(s):  
Shamas-Ur-Rehman Toor
Keyword(s):  
Literature Review ◽  
Academic Discipline ◽  
Real Life ◽  
Growth Potential ◽  
Future Research ◽  
Business Practices ◽  
Research Directions ◽  
International Consortium ◽  
Future Research Directions ◽  
Scholarly Attention

Management from Islamic Perspectives (MIP) is an emerging field that has begun to attract scholarly attention. However, the research undertaken so far has been rather fragmented and lack a clear agenda. This paper presents a literature review of the field and the areas of current focus. Although the field has a huge growth potential, I argue that it faces several challenges and problems as it develops further. I outline these potential pitfalls, suggest how to develop MIP as a formal discipline, and explain how to integrate it within real-life business practices. The article closes with a call for research to be conducted in a more organized fashion through an international consortium of researchers as well as recommendations for future research directions.

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