Heritage Tourism Portal Web Page Design with Factor and Correlation Analysis

Author(s):  
Shamsuddin Ahmed ◽  
Francis Amagoh

This chapter presents the design of a heritage tourism Web portal. Factor analysis is used to identify how the navigation tools are to be grouped. Correlation analysis additionally identifies methods of grouping the navigation functionalities to substantiate the decision. Statistical analysis lends support to the reliability of the data used in the study. Examples are given about how heritage portal navigation functionality can be developed as hierarchical layered portal pages. Additionally, the perceptual map shows the layout and proximity of the portal functionalities.

2020 ◽  
Vol 140 (12) ◽  
pp. 1393-1401
Author(s):  
Hiroki Chinen ◽  
Hidehiro Ohki ◽  
Keiji Gyohten ◽  
Toshiya Takami

2019 ◽  
Vol 118 (1) ◽  
pp. 14-19
Author(s):  
Boo-Gil Seok ◽  
Hyun-Suk Park

Background/Objectives: The purpose of this study is to examine the effects of exercise commitment facilitated by service quality of smartphone exercise Apps on continued exercise intention and provide primary data for developing and/or improving smartphone exercise Apps. Methods/Statistical analysis: A questionnaire survey was conducted amongst college students who have experiences in using exercise App(s) and regularly exercise. The questionnaire is composed of four parts asking about service quality, exercise commitment, continued exercise intention, which were measured with a 5-point Likert Scale, and demographics. Frequency analysis, factor analysis, correlation analysis, and regression analysis were carried out to analyze the obtained data with PASW 18.0.


2019 ◽  
Vol 118 (1) ◽  
pp. 8-13
Author(s):  
Boo-Gil Seok ◽  
Hyun-Suk Park

Background/Objectives: The purpose of this study is to find out the structural relationships among customer delight, exercise commitment, and psychological happiness to contribute developing exercise Apps. Methods/Statistical analysis: A questionnaire survey was conducted and 160 college students who are familiar with mobile exercise applications participated. The data analyzed with frequency analysis, exploratory factor analysis, confirmatory factor analysis, correlation analysis, and structural correlation analysis. The validity and the reliability were obtained: customer delight (χ2=26.532, df=14, CFI=.985, TLI=.971, RMSEA=.075), exercise commitment (χ2=113.802, df=49, CFI=.956, TLI=.941, RMSEA=.091), and psychological happiness (χ2=15.338, df=8, CFI=.989, TLI=.980, RMSEA=.076, and Cronbach’s α=.906~.938).


Author(s):  
Carmen Domínguez-Falcón ◽  
Domingo Verano-Tacoronte ◽  
Marta Suárez-Fuentes

Purpose The strong regulation of the Spanish pharmaceutical sector encourages pharmacies to modify their business model, giving the customer a more relevant role by integrating 2.0 tools. However, the study of the implementation of these tools is still quite limited, especially in terms of a customer-oriented web page design. This paper aims to analyze the online presence of Spanish community pharmacies by studying the profile of their web pages to classify them by their degree of customer orientation. Design/methodology/approach In total, 710 community pharmacies were analyzed, of which 160 had Web pages. Using items drawn from the literature, content analysis was performed to evaluate the presence of these items on the web pages. Then, after analyzing the scores on the items, a cluster analysis was conducted to classify the pharmacies according to the degree of development of their online customer orientation strategy. Findings The number of pharmacies with a web page is quite low. The development of these websites is limited, and they have a more informational than relational role. The statistical analysis allows to classify the pharmacies in four groups according to their level of development Practical implications Pharmacists should make incremental use of their websites to facilitate real two-way communication with customers and other stakeholders to maintain a relationship with them by having incorporated the Web 2.0 and social media (SM) platforms. Originality/value This study analyses, from a marketing perspective, the degree of Web 2.0 adoption and the characteristics of the websites, in terms of aiding communication and interaction with customers in the Spanish pharmaceutical sector.


Author(s):  
Louis H. Berry

The advent of Web-based instruction, which relies upon hypertext models of interaction and design, reemphasizes the need for a clear understanding of how learners process and encode information presented in Web sites intended for instructional purposes. The unique nature of Web page design, mandated by constraints in the technology which limit student interactivity, and yet which support divergent exploration, necessitates a deeper consideration of how learners interact with various Web site design factors. The purpose of this chapter will be to address the cognitive implications of those factors. This chapter will not focus on specific graphic layout and design criteria or visual display specifications that have been extensively covered in the research literature on computer screen design. The intent, rather, is to review and discuss the major theoretical and design issues impacting contemporary instructional Web page design. It is essential however, to understand the basis for much of the Web page design that occurs currently, and that stems from much of the earlier work in computer screen design.


Sign in / Sign up

Export Citation Format

Share Document