Exploring the customer orientation of Spanish pharmacy websites

Purpose The strong regulation of the Spanish pharmaceutical sector encourages pharmacies to modify their business model, giving the customer a more relevant role by integrating 2.0 tools. However, the study of the implementation of these tools is still quite limited, especially in terms of a customer-oriented web page design. This paper aims to analyze the online presence of Spanish community pharmacies by studying the profile of their web pages to classify them by their degree of customer orientation. Design/methodology/approach In total, 710 community pharmacies were analyzed, of which 160 had Web pages. Using items drawn from the literature, content analysis was performed to evaluate the presence of these items on the web pages. Then, after analyzing the scores on the items, a cluster analysis was conducted to classify the pharmacies according to the degree of development of their online customer orientation strategy. Findings The number of pharmacies with a web page is quite low. The development of these websites is limited, and they have a more informational than relational role. The statistical analysis allows to classify the pharmacies in four groups according to their level of development Practical implications Pharmacists should make incremental use of their websites to facilitate real two-way communication with customers and other stakeholders to maintain a relationship with them by having incorporated the Web 2.0 and social media (SM) platforms. Originality/value This study analyses, from a marketing perspective, the degree of Web 2.0 adoption and the characteristics of the websites, in terms of aiding communication and interaction with customers in the Spanish pharmaceutical sector.

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Library Web Site Assessment

Modern Organizations in Virtual Communities ◽

10.4018/978-1-931777-16-2.ch013 ◽

2002 ◽

pp. 171-181

Author(s):

Ray White ◽

S. P. Maj

Keyword(s):

Standard Method ◽

Assessment Tool ◽

Web Pages ◽

Web Page ◽

Site Assessment ◽

Web Page Design ◽

Library Resources ◽

On Line ◽

Page Design ◽

The Web

Libraries must increasingly compete as providers of information. Most, if not all, libraries now have a Web page that serves a variety of functions. Increasingly for some users the library web page may be their first introduction to a library. Furthermore, on-line use of library resources is becoming increasingly common. Accordingly an effective Web page design is essential. This chapter presents a Web page assessment tool, developed by the authors, based on a model used in the e-commerce sector. This tool was used to analyze the Web pages of libraries in the Australian Vocational Education & Training sector. The results clearly show both the strengths and weaknesses of Web pages. The lack of a standard method and guidelines for web page authoring is discussed.

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Web Page Design

Web Portfolio Design and Applications ◽

10.4018/978-1-59140-854-3.ch006 ◽

2011 ◽

pp. 105-121

Author(s):

John DiMarco

Keyword(s):

Digital Design ◽

Web Pages ◽

Web Page ◽

Web Page Design ◽

Adobe Photoshop ◽

Page Design ◽

The Web

This chapter focuses on digital design for the Web using Adobe Photoshop and Macromedia Fireworks. It’s time to review the storyboards that you created in Chapter IV. Your goal at this point is to use the storyboard designs that you sketched to create Web page screens. You want to utilize the content you gathered and developed while working in the last chapter. After successfully completing this chapter, you will have Web page screen designs that will be output into table- or layer-based HTML files. The files you will generate are going to be HTML files, but will not be functional Web pages. They will not have working links, pop-up windows or multimedia. The pages that are generated in this stage come from Macromedia fireworks or Adobe Photoshop.

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Web Design Tools for Educators

Advances in Early Childhood and K-12 Education - Technology Application Competencies for K-12 Teachers ◽

10.4018/978-1-59904-735-5.ch011 ◽

2008 ◽

pp. 257-284

Author(s):

Irene Chen ◽

Jane Thielemann

Keyword(s):

Web Design ◽

Web Pages ◽

Design Tools ◽

Web Page ◽

Web Page Design ◽

Page Design ◽

Tools And Techniques ◽

Diverse Audience

The teacher knows principles of Web page design and uses a variety of tools and techniques to design and troubleshoot Web pages for a diverse audience.

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Effects of Surrounding Information and Line Length on Text Comprehension from the Web

Canadian Journal of Learning and Technology / La revue canadienne de l’apprentissage et de la technologie ◽

10.21432/t27607 ◽

2002 ◽

Vol 28 (1) ◽

Cited By ~ 1

Author(s):

Jess McMullin ◽

Connie K. Varnhagen ◽

Pheng Heng ◽

Xornam Apedoe

Keyword(s):

Web Sites ◽

Text Comprehension ◽

Web Design ◽

Line Length ◽

Web Page ◽

Web Page Design ◽

Popular Medium ◽

Transmission Of Information ◽

Page Design ◽

The Web

The World Wide Web (Web) is becoming a popular medium for transmission of information and online learning. We need to understand how people comprehend information from the Web to design Web sites that maximize the acquisition of information. We examined two features of Web page design that are easily modified by developers, namely line length and the amount of surrounding information, or whitespace. Undergraduate university student participants read text and answered comprehension questions on the Web. Comprehension was affected by whitespace; participants had better comprehension for information surrounded by whitespace than for information surrounded by meaningless information. Participants were not affected by line length. These findings demonstrate that reading from the Web is not the same as reading print and have implications for instructional Web design.

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Cooperation between rhetoric and web page design: ethos, presence and identification on corporate web pages

10.31274/rtd-20201023-14 ◽

2004 ◽

Author(s):

Nancy Lee Anderson

Keyword(s):

Web Pages ◽

Web Page ◽

Web Page Design ◽

Corporate Web Pages ◽

Page Design

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Quality Concerns of Web Design Process

Proceedings of the Human Factors and Ergonomics Society Annual Meeting ◽

10.1177/154193120004401223 ◽

2000 ◽

Vol 44 (12) ◽

pp. 2-527-2-530

Author(s):

Dahai Liu ◽

Ibraheem S. Tarawneh ◽

Ram Bishu

Keyword(s):

Design Process ◽

Web Sites ◽

Evaluation Model ◽

Web Design ◽

Design Guidelines ◽

Web Page ◽

Web Page Design ◽

Page Design ◽

Web Quality ◽

The Web

This paper discusses the issues pertaining to web quality. The web quality is defined in terms of the design process of the web sites as well as the presented information. Within each term a set of criteria was developed that affect the web quality. These sets of criteria are applicable for both web page design guidelines and web page evaluation and improvements. A simple quantitative evaluation model was given using these criteria, the model is based on the AHP methodology.

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Web-Wide Application Customization

International Journal of Information System Modeling and Design ◽

10.4018/jismd.2012010102 ◽

2012 ◽

Vol 3 (1) ◽

pp. 23-47

Author(s):

Stephan Hagemann ◽

Gottfried Vossen

Keyword(s):

Web 2.0 ◽

Relational Model ◽

Web Pages ◽

Web Page ◽

Novel Approach ◽

Meta Programming ◽

Potential Benefits ◽

The Web

Mashups have become popular in recent years in the context of Web 2.0 developments. They represent a way of allowing an application to grow beyond the capabilities of its original developers through an incorporation of external functionality. This paper first introduces several approaches to integrating mashups into the Web pages or services, which commonly implement ways to determine which mashups are potentially relevant for display in a certain Web page context. It then describes in detail a novel approach called ActiveTags, which enables users to create reliable mashups based on tags and hence customized views of Web pages with tagged content. A scenario that demonstrates the potential benefits of this approach is presented. Moreover, a formalization is presented which suitably combines previous work on modeling the Web with relational meta-programming, thereby showing that ActiveTags (as well as related approaches) can conceptually be described in terms of the relational model of data.

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A Framework for Improving Web 2.0 Interaction Design

Ciência e Natura ◽

10.5902/2179460x20766 ◽

2015 ◽

Vol 37 ◽

pp. 156 ◽

Cited By ~ 1

Author(s):

Mohammad Hajarian

Keyword(s):

Interaction Design ◽

New Technology ◽

Web Design ◽

Web Page ◽

Web Page Design ◽

Page Design ◽

Web Developers ◽

Research Author ◽

The Web ◽

New Framework

Interaction design of websites has been changed during last decade, yet principles of interaction design and frameworks seem not to be updated based on the new technology and findings. Moreover most of the web developers are just trying to copy other famous companies’ works, because they do not have any idea what standards they have to follow, and this is not because there is not any frameworks and standards but it is because these frameworks do not meet new technology requirements. Although most of the research on interaction design did not consider elements such as Ajax pages and different type of device’s screen size such as tablets and phones (and they influence on web page design), in this research author has reviewed different principles of interaction design in different studies and based on these studies and recent changes in technology, suggested a new framework. Furthermore two round study was performed on a social network website, one before implementing this framework and the other one after implementing it. Additionally findings were evaluated to show that by implementing this framework in web design not only developers, but users will benefit from it.

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