Search Engine Optimization an Action Research Project

2011 ◽  
pp. 69-85
Author(s):  
Ross A. Malaga
Keyword(s):  
Action Research ◽  
Search Engine ◽  
Return On Investment ◽  
Cost Effective ◽  
Costs And Benefits ◽  
Action Research Project ◽  
Marketing Campaign ◽  
Search Engine Optimization ◽  
Search Marketing ◽  
Positive Return

A Web site that wants to increase its number of visitors can pay for search engine ads or attempt to improve its natural search engine ranking. Nobody really knows, which, if either, of these methods provides a positive return on investment. A search engine optimization (SEO) project was undertaken at a new e-commerce site. The site’s search engine rankings and traffic were measured after each phase in the project. The results indicate that SEO is an effective method for improving search engine rankings and site traffic. In addition, the costs and benefits of the SEO project are compared with a pay-per-click (PPC) search marketing campaign. The SEO project proved more cost effective than the PPC campaign.

The Value of Search Engine Optimization

2011 ◽  
pp. 1115-1129 ◽  
Author(s):  
Ross A. Malaga
Keyword(s):  
Search Engine ◽  
Return On Investment ◽  
Web Site ◽  
Cost Effective ◽  
Costs And Benefits ◽  
Marketing Campaign ◽  
Search Engine Optimization ◽  
Search Marketing ◽  
Positive Return

A Web site that wants to increase its number of visitors can pay for search engine ads or attempt to improve its natural search engine ranking. Nobody really knows, which, if either, of these methods provides a positive return on investment (ROI). A search engine optimization (SEO) project was undertaken at a new e-commerce site. The site’s search engine rankings and traffic were measured after each phase in the project. The results indicate that SEO is an effective method for improving search engine rankings and site traffic. In addition, the costs and benefits of the SEO project are compared with a pay-per-click (PPC) search marketing campaign. The SEO project proved more cost effective than the PPC campaign.

Some Key Research Questions for Mindfulness Interventions

2015 ◽  
Vol 8 (4) ◽  
pp. 603-609 ◽  
Author(s):  
Christopher Castille ◽  
Katina Sawyer ◽  
Christian Thoroughgood ◽  
John Buckner V
Keyword(s):  
Return On Investment ◽  
Mindfulness Meditation ◽  
Cost Effective ◽  
Psychological Climate ◽  
Mindfulness Practice ◽  
Evidence Based ◽  
Evidence Based Practices ◽  
Mindfulness Interventions ◽  
The Many ◽  
Positive Return

For industrial and organizational psychologists who are unfamiliar with the mindfulness literature, Hyland, Lee, and Mills (2015) nicely introduce the concept by highlighting key findings from prior studies. Although their review focuses on the many benefits of mindfulness, we believe that mindfulness research should address certain questions that will help us understand whether mindfulness interventions result in a cost-effective positive return on investment. In alignment with the perspective of evidence-based practice (Briner & Rousseau, 2011; Pfeffer & Sutton, 2006), we call for a holistic evaluation of mindfulness, including a consideration of when or how unintended side effects emerge. Importantly, we discuss the potential mechanisms by which mindfulness generates valued outcomes (e.g., performance and collective psychological climate) and the need for more sophisticated research to isolate these causal effects. We also consider how the judicious use of utility analytics (e.g., cost effectiveness and return on investment) might help demonstrate the value of mindfulness interventions while also acknowledging questions of causality that must be addressed for such value to be experienced. We close by clarifying that we have the intention of promoting research to further evidence-based practices. There are organizations that have already begun providing mindfulness meditation interventions, and it is our hope that our commentary will help practitioners in these settings to consider the evidence suggesting that there may be unknown nuances regarding mindfulness practice. Ultimately, we believe that mindfulness is an important burgeoning area of research deserving of more scholarly attention.

scholarly journals The Role of Search Engine Optimization in Search Marketing

2013 ◽  
Vol 32 (4) ◽  
pp. 644-651 ◽  
Author(s):  
Ron Berman ◽  
Zsolt Katona
Keyword(s):  
Search Engine ◽  
Search Engine Optimization ◽  
Search Marketing

Exploring the Fourth Order

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Barend KLITSIE ◽  
Rebecca PRICE ◽  
Christine DE LILLE
Keyword(s):  
Action Research ◽  
Fourth Order ◽  
Subject Matter ◽  
Action Research Project ◽  
Research Project ◽  
Building Trust ◽  
Current Business

Companies are organised to fulfil two distinctive functions: efficient and resilient exploitation of current business and parallel exploration of new possibilities. For the latter, companies require strong organisational infrastructure such as team compositions and functional structures to ensure exploration remains effective. This paper explores the potential for designing organisational infrastructure to be part of fourth order subject matter. In particular, it explores how organisational infrastructure could be designed in the context of an exploratory unit, operating in a large heritage airline. This paper leverages insights from a long-term action research project and finds that building trust and shared frames are crucial to designing infrastructure that affords the greater explorative agenda of an organisation.

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