The Value of Search Engine Optimization

2011 ◽  
pp. 1115-1129 ◽  
Author(s):  
Ross A. Malaga
Keyword(s):  
Search Engine ◽  
Return On Investment ◽  
Web Site ◽  
Cost Effective ◽  
Costs And Benefits ◽  
Marketing Campaign ◽  
Search Engine Optimization ◽  
Search Marketing ◽  
Positive Return

A Web site that wants to increase its number of visitors can pay for search engine ads or attempt to improve its natural search engine ranking. Nobody really knows, which, if either, of these methods provides a positive return on investment (ROI). A search engine optimization (SEO) project was undertaken at a new e-commerce site. The site’s search engine rankings and traffic were measured after each phase in the project. The results indicate that SEO is an effective method for improving search engine rankings and site traffic. In addition, the costs and benefits of the SEO project are compared with a pay-per-click (PPC) search marketing campaign. The SEO project proved more cost effective than the PPC campaign.

Search Engine Optimization an Action Research Project

2011 ◽  
pp. 69-85
Author(s):  
Ross A. Malaga
Keyword(s):  
Action Research ◽  
Search Engine ◽  
Return On Investment ◽  
Cost Effective ◽  
Costs And Benefits ◽  
Action Research Project ◽  
Marketing Campaign ◽  
Search Engine Optimization ◽  
Search Marketing ◽  
Positive Return

A Web site that wants to increase its number of visitors can pay for search engine ads or attempt to improve its natural search engine ranking. Nobody really knows, which, if either, of these methods provides a positive return on investment. A search engine optimization (SEO) project was undertaken at a new e-commerce site. The site’s search engine rankings and traffic were measured after each phase in the project. The results indicate that SEO is an effective method for improving search engine rankings and site traffic. In addition, the costs and benefits of the SEO project are compared with a pay-per-click (PPC) search marketing campaign. The SEO project proved more cost effective than the PPC campaign.

Search Engine Optimization: An Analysis of Rhinoplasty Web sites

2017 ◽  
Vol 33 (06) ◽  
pp. 665-669 ◽  
Author(s):  
Amar Gupta ◽  
Michael Nissan ◽  
Michael Carron ◽  
Giancarlo Zuliani ◽  
Hani Rayess
Keyword(s):  
Search Engine ◽  
Web Sites ◽  
Search Engines ◽  
Web Site ◽  
Third Party ◽  
Site Quality ◽  
Search Engine Optimization ◽  
Facial Plastic ◽  
Google Search ◽  
The Web

AbstractThe Internet is the primary source of information for facial plastic surgery patients. Most patients only analyze information in the first 10 Web sites retrieved. The aim of this study was to determine factors critical for improving Web site traffic and search engine optimization. A Google search of “rhinoplasty” was performed in Michigan. The first 20 distinct Web sites originating from private sources were included. Private was defined as personal Web sites for private practice physicians. The Web sites were evaluated using SEOquake and WooRANK, publicly available programs that analyze Web sites. Factors examined included the presence of social media, the number of distinct pages on the Web site, the traffic to the Web site, use of keywords, such as rhinoplasty in the heading and meta description, average visit duration, traffic coming from search, bounce rate, and the number of advertisements. Readability and Web site quality were also analyzed using the DISCERN and Health on the Net Foundation code principles. The first 10 Web sites were compared with the latter 10 Web sites using Student's t-tests. The first 10 Web sites received a significantly lower portion of traffic from search engines than the second 10 Web sites. The first 10 Web sites also had significantly fewer tags of the keyword “nose” in the meta description of the Web site. The first 10 Web sites were significantly more reliable according to the DISCERN instrument, scoring an average of 2.42 compared with 2.05 for the second 10 Web sites (p = 0.029). Search engine optimization is critical for facial plastic surgeons as it improves online presence. This may potentially result in increased traffic and an increase in patient visits. However, Web sites that rely too heavily on search engines for traffic are less likely to be in the top 10 search results. Web site curators should maintain a wide focus for obtaining Web site traffic, possibly including advertising and publishing information in third party sources such as “RealSelf.”

Some Key Research Questions for Mindfulness Interventions

2015 ◽  
Vol 8 (4) ◽  
pp. 603-609 ◽  
Author(s):  
Christopher Castille ◽  
Katina Sawyer ◽  
Christian Thoroughgood ◽  
John Buckner V
Keyword(s):  
Return On Investment ◽  
Mindfulness Meditation ◽  
Cost Effective ◽  
Psychological Climate ◽  
Mindfulness Practice ◽  
Evidence Based ◽  
Evidence Based Practices ◽  
Mindfulness Interventions ◽  
The Many ◽  
Positive Return

For industrial and organizational psychologists who are unfamiliar with the mindfulness literature, Hyland, Lee, and Mills (2015) nicely introduce the concept by highlighting key findings from prior studies. Although their review focuses on the many benefits of mindfulness, we believe that mindfulness research should address certain questions that will help us understand whether mindfulness interventions result in a cost-effective positive return on investment. In alignment with the perspective of evidence-based practice (Briner & Rousseau, 2011; Pfeffer & Sutton, 2006), we call for a holistic evaluation of mindfulness, including a consideration of when or how unintended side effects emerge. Importantly, we discuss the potential mechanisms by which mindfulness generates valued outcomes (e.g., performance and collective psychological climate) and the need for more sophisticated research to isolate these causal effects. We also consider how the judicious use of utility analytics (e.g., cost effectiveness and return on investment) might help demonstrate the value of mindfulness interventions while also acknowledging questions of causality that must be addressed for such value to be experienced. We close by clarifying that we have the intention of promoting research to further evidence-based practices. There are organizations that have already begun providing mindfulness meditation interventions, and it is our hope that our commentary will help practitioners in these settings to consider the evidence suggesting that there may be unknown nuances regarding mindfulness practice. Ultimately, we believe that mindfulness is an important burgeoning area of research deserving of more scholarly attention.

A cost-effective method for detecting web site replicas on search engine databases

2007 ◽  
Vol 62 (3) ◽  
pp. 421-437 ◽  
Author(s):  
André Luiz da Costa Carvalho ◽  
Edleno Silva de Moura ◽  
Altigran Soares da Silva ◽  
Klessius Berlt ◽  
Allan Bezerra
Keyword(s):  
Search Engine ◽  
Web Site ◽  
Cost Effective ◽  
Cost Effective Method

scholarly journals Web site search engine optimization: a case study of Fragfornet

2011 ◽  
Vol 28 (6) ◽  
pp. 6-13 ◽  
Author(s):  
Aurélie Gandour ◽  
Amanda Regolini
Keyword(s):  
Search Engine ◽  
Web Site ◽  
Search Engine Optimization ◽  
Site Search

scholarly journals The Role of Search Engine Optimization in Search Marketing

2013 ◽  
Vol 32 (4) ◽  
pp. 644-651 ◽  
Author(s):  
Ron Berman ◽  
Zsolt Katona
Keyword(s):  
Search Engine ◽  
Search Engine Optimization ◽  
Search Marketing

scholarly journals AUTOMATIC PLANNING OF EXTERNAL SEARCH ENGINE OPTIMIZATION / AUTOMATIZUOTAS IŠORINIO PAIEŠKOS SISTEMŲ OPTIMIZAVIMO PLANAVIMAS

2015 ◽  
Vol 7 (3) ◽  
pp. 304-308
Author(s):  
Vita Jasevičiūtė
Keyword(s):  
Search Engine ◽  
Web Site ◽  
Action Planning ◽  
Planning Tool ◽  
Support Tool ◽  
Search Engine Optimization ◽  
Site Search ◽  
Small Set ◽  
Automatic Planning

This paper describes an investigation of the external search engine optimization (SEO) action planning tool, dedicated to automatically extract a small set of most important keywords for each month during whole year period. The keywords in the set are extracted accordingly to external measured parameters, such as average number of searches during the year and for every month individually. Additionally the position of the optimized web site for each keyword is taken into account. The generated optimization plan is similar to the optimization plans prepared manually by the SEO professionals and can be successfully used as a support tool for web site search engine optimization. Straipsnyje sprendžiami paieškos sistemų (angl. SEO) išorinio optimizavimo planavimo klausimai. Pateikiama jo automatizavimo koncepcija. Turint reikšminių žodžių sąrašą, jų esamas vietas paieškos sistemos rezultatuose, vidutinį paieškų skaičių per metus, apskaičiuojami reikšminių žodžių svoriai. Pagal šiuos svorius, remiantis suformuluota koncepcija, nustatoma, kiek mėnesių šį reikšminį žodį reikia optimizuoti. Stebint atliekamų paieškų skaičiaus vidurkius, kiekvieną mėnesį apskaičiuojami maksimumai. Tada parengiamas išorinio optimizavimo planas, sudaromi optimizuotinų reikšminių žodžių rinkiniai konkrečiam mėnesiui. Gautas planas labai panašus į tuos, kurie sudaromi rankiniu būdu, todėl tai įgyvendinus programa, t. y. automatizavus, būtų sutaupoma nemažai laiko ir atsisakoma papildomų rutininių darbų.

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