Critical Success Factors to Yield Business Benefits from Semantic Technologies

Author(s):  
Ronald C Beckett ◽  
Anni Rowland-Campbell ◽  
Paul Strahl

The purpose of this chapter is to explore opportunities offered by and issues associated with the use of emergent semantic technologies in enhancing an enterprise’s business position. These technologies include a foundation level set of standards and descriptive languages supporting interpretive connections to applications. The chapter is more oriented towards applications and the human side of the human/machine interface. We draw on both the literature and case material available to us as active practitioners to illustrate benefits realized and potential barriers to the uptake of semantic technologies. Critical success factors are related to user learning capabilities, the establishment of trust in the technology and its providers, and factors influencing the nature of potential engagement with users and markets.

2012 ◽  
Vol 2 (3) ◽  
pp. 52-69
Author(s):  
Amira Trabelsi Zoghlami ◽  
Mourad Touzani

Few research studies have tackled the topic of commercial C2C (Consumer-to-consumer) Websites while online C2C exchange are having huge success and attract ever-increasing Internet users. Organisations need to understand the critical success factors for attracting the Internet user’s attention. This article sheds the light on the usage background of Tunisian C2C websites. The main outcome of this work results from a netnographic study followed by twenty three semi-structured interviews with C2C websites’ users. Contrary to the results of other researches which connect the use of C2C Websites to electronic factors, this research provides a framework to add “offline” determinants related to perceptions that are acquired prior to or following the C2C websites’ visit. The factors influencing consumers’ visit of C2C Websites were classified into three major categories: before, while and after visiting the C2C Website. Each category includes factors that were discussed to make managerial recommendations. The authors also expose the major personal and situation factors that may characterize C2C Websites’ users.


2014 ◽  
pp. 1786-1805
Author(s):  
Amira Trabelsi Zoghlami ◽  
Mourad Touzani

Few research studies have tackled the topic of commercial C2C (Consumer-to-consumer) Websites while online C2C exchange are having huge success and attract ever-increasing Internet users. Organisations need to understand the critical success factors for attracting the Internet user's attention. This article sheds the light on the usage background of Tunisian C2C websites. The main outcome of this work results from a netnographic study followed by twenty three semi-structured interviews with C2C websites' users. Contrary to the results of other researches which connect the use of C2C Websites to electronic factors, this research provides a framework to add “offline” determinants related to perceptions that are acquired prior to or following the C2C websites' visit. The factors influencing consumers' visit of C2C Websites were classified into three major categories: before, while and after visiting the C2C Website. Each category includes factors that were discussed to make managerial recommendations. The authors also expose the major personal and situation factors that may characterize C2C Websites' users.


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