An Examination of the Factors Influencing Consumers' Visit of C2C Websites

2014 ◽  
pp. 1786-1805
Author(s):  
Amira Trabelsi Zoghlami ◽  
Mourad Touzani

Few research studies have tackled the topic of commercial C2C (Consumer-to-consumer) Websites while online C2C exchange are having huge success and attract ever-increasing Internet users. Organisations need to understand the critical success factors for attracting the Internet user's attention. This article sheds the light on the usage background of Tunisian C2C websites. The main outcome of this work results from a netnographic study followed by twenty three semi-structured interviews with C2C websites' users. Contrary to the results of other researches which connect the use of C2C Websites to electronic factors, this research provides a framework to add “offline” determinants related to perceptions that are acquired prior to or following the C2C websites' visit. The factors influencing consumers' visit of C2C Websites were classified into three major categories: before, while and after visiting the C2C Website. Each category includes factors that were discussed to make managerial recommendations. The authors also expose the major personal and situation factors that may characterize C2C Websites' users.

2012 ◽  
Vol 2 (3) ◽  
pp. 52-69
Author(s):  
Amira Trabelsi Zoghlami ◽  
Mourad Touzani

Few research studies have tackled the topic of commercial C2C (Consumer-to-consumer) Websites while online C2C exchange are having huge success and attract ever-increasing Internet users. Organisations need to understand the critical success factors for attracting the Internet user’s attention. This article sheds the light on the usage background of Tunisian C2C websites. The main outcome of this work results from a netnographic study followed by twenty three semi-structured interviews with C2C websites’ users. Contrary to the results of other researches which connect the use of C2C Websites to electronic factors, this research provides a framework to add “offline” determinants related to perceptions that are acquired prior to or following the C2C websites’ visit. The factors influencing consumers’ visit of C2C Websites were classified into three major categories: before, while and after visiting the C2C Website. Each category includes factors that were discussed to make managerial recommendations. The authors also expose the major personal and situation factors that may characterize C2C Websites’ users.


Author(s):  
Sunday C. Eze ◽  
Vera C. A. Chinedu-Eze ◽  
Clinton K. Okike ◽  
Adenike O. Bello

Abstract This paper examines critical success factors shaping the adoption of digital marketing devices (DMD) by micro-businesses. The study adopted a qualitative approach. Both unstructured and semi-structured interviews were conducted with a total of 26 micro-businesses drawn purposefully from the online database and underpinned by technology, organisation and environment (TOE) framework. This helped to unravel 14 critical success factors influencing the adoption of DMD by micro-businesses in Nigeria. These factors include functional capability, adaptive capacity and expandability which are related to technology context. Collective understanding, degree of partnership and diversity of information are linked to the organisation context while the level of training, quality of service delivery, customer fulfilment and intense competition are associated with environmental context. The study expanded the TOE framework by unravelling the impact expectancy context which is associated with factors, such as budget, business expansion, diversity and return on investment. This study will be of importance to academics and practitioners because it provides further awareness into DMD adoption framework, factors critical to the DMD adoption and may assist in reducing the number of resources spent in search of information aimed at helping DMD adoption by micro-businesses.


2019 ◽  
Vol 27 (4) ◽  
pp. 465-492
Author(s):  
Azilah Anis ◽  
Rafikul Islam

Purpose The purpose of this paper is to develop a hierarchical model to rank the challenges faced by the private Malaysian higher education institutions (HEIs) in the provision of quality education and subsequently their corresponding critical success factors (CSFs) to address those challenges. Design/methodology/approach A sequential mix method was adopted in this study. Semi-structured interviews with 29 participants were initially conducted to identify the challenges and CSFs. This was followed by a questionnaire survey involving 158 respondents to prioritise the identified findings. Thematic analysis was conducted in the qualitative stage, uncovering the challenges and their corresponding CSFs. Data for both stages were accumulated from internal and external stakeholders of Malaysian private HEIs. Finally, the four stages of the analytic hierarchy process (AHP) were applied to rank the challenges and CSFs. Findings The qualitative stage identified eight challenges, i.e. “academics”, “facilities”, “students”, “programmes and curriculum”, “competition”, “accreditation”, “finance” and “research” together with their corresponding CSFs. The AHP enables the ranking of these challenges. “Finance” has been found to be the most crucial challenge and “high competency in managing the institution’s finance” as the most important CSF to address this challenge. Research limitations/implications As the study restricted its focus on Malaysian private HEIs, the results may not be generalised for public HEIs and foreign private HEIs operating in Malaysia. Originality/value The hierarchical model developed in this study is deemed important for implementation to resolve the prioritised challenges. It spells out the specific areas in which the resources of Malaysian private HEIs need to be prudently disbursed and properly managed.


2017 ◽  
Vol 31 (1) ◽  
pp. 54-63 ◽  
Author(s):  
Stuart Barson ◽  
Fiona Doolan-Noble ◽  
Jonathon Gray ◽  
Robin Gauld

Purpose The purpose of this paper is to investigate the contextual factors contributing to the sustainability of healthcare quality improvement (QI) initiatives. Design/methodology/approach Themes from semi-structured interviews with international healthcare leaders are compared with Kaplan and Provost et al.’s (2012) model for understanding success in quality (MUSIQ). Critical success factors within these themes are shown in detail. Findings The interviews provide a rich source of information on critical success factors. The themes largely correspond with MUSIQ, reinforcing its robustness. An important factor emerging from the interviews was the importance of engagement with patients and families in QI, and this needs consideration in seeking to understand context in QI. Research limitations/implications Interview participants represent a limited set of western countries and health systems. Their experiences may not hold true in other settings. Practical implications The detail on critical success factors provides QI practitioners with guidance on designing and implementing sustainable initiatives. Originality/value Including consideration of contextual factors for engagement with patients and families in frameworks for context in QI appears to be an original idea that will add value to such frameworks. Researchers in patient engagement are starting to address contextual factors and connections should be made with this work.


Author(s):  
Mohammad Daradkeh

With the huge proliferation of Big Data, combined with the increasing demand for analytics-driven decision-making, the data analytics and visualization (DAV) ecosystem is increasingly becoming a trending practice that many enterprises are adopting to gain actionable insights from corporate data for effective decision-making. Although DAV platforms have tremendous benefits, extant research has paid insufficient attention to the investigation of the critical success factors (CSFs) underpinning their successful implementation in enterprises. In order to bridge this knowledge gap, this study presents an integrative framework synthesizing a set of CSFs for implementing DAV platforms in enterprises. A qualitative research methodology, comprising semi-structured interviews with IT and business analysts, was conducted to collect and analyze the interview data. Analysis of results revealed that the CSFs of DAV implementation exist in various dimensions composed of organizational, technological, process, and people perspectives. This study provides several theoretical and practical implications.


2012 ◽  
Vol 54 (1) ◽  
pp. 93-110 ◽  
Author(s):  
Jennifer Rowley ◽  
Rosalind Jones ◽  
Magda Vassiliou ◽  
Sonya Hanna

This article reports on the use of the card-based game method in semi-structured interviews in three separate research projects. The essence of the method is simple: cards are created with words or images to represent the concepts or terms that are central to the topics in a semi-structured interview; the cards then act as visual cues to facilitate focus and prompt reflection. Of greater interest is the application of the approach in specific contexts, and the benefits that accrue from its application. This research demonstrates that the card game method can be used to provide qualitative validation of theoretical models, and can be applied variously to elicit and explore definitions, priorities, processes, challenges, issues, difficulties, views on the future and critical success factors. The card game method and other innovative techniques that involve the interviewee in activities have the potential to enhance the value of semi-structured interviews.


2018 ◽  
Vol 15 (2) ◽  
pp. 232-246 ◽  
Author(s):  
Laís Pereira ◽  
Guilherme Tortorella

This article aims to identify how the critical success factors (CSF), barriers and practices for lean manufacturing (LM) implementation in a small company are related. For this, the CSF, barriers and practices of LM related to small companies were initially consolidated from a literature review. Through semi-structured interviews and focus groups with the leaders of a small electronics manufacturing company in lean implementation, the relationships were evaluated and ranked through the incorporation of a multi-criteria analysis tool. The integration of a multi-criteria analysis tool into qualitative research methods (focused groups, semi-structured interviews and participatory observation) allowed quantifying these relationships in order to identify convergent efforts for a successful LM implementation. Existing frameworks for lean implementation are targeted at larger companies, disregarding the specific small company context. This study provides a guide to assist LM implementation in small manufacturing companies. Furthermore, the greater understanding of these relationships enables managers to anticipate potential problems, allowing a more successful implementation.


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