Exploding Web 3.0 and Web 2.0 for Sales Processes Definition

Author(s):  
José Luis López-Cuadrado ◽  
Israel González-Carrasco ◽  
Ángel García-Crespo ◽  
Belén Ruiz-Mezcua

The evolution of Web 2.0 and Web 3.0 technologies has lead to a new way of Customer Relationship Management. Web 2.0 provides communication and collaboration elements that can improve on the one hand the quality of the relationships with customers and, on the other hand, the collaboration among the members of the company. Web 3.0 provides semantic information for the knowledge available, as well as shared vocabularies by means of ontologies. In this chapter the main trends and implications of these technologies are summarized. Taking into account the characteristics of social and semantic technologies, a new architecture is proposed in order to facilitate the communication among customers and sales experts. Furthermore a framework for automating sales processes based in the collaborative knowledge representation collected by the experts and, if required, the customers is presented. The proposed framework goes beyond a single recommender system or a social tool. Its aim is to cover the issues related to the necessity of integrate the customer in the overall sales process, exploiting the mentioned advantages of these new Web technologies.

2013 ◽  
pp. 940-958
Author(s):  
José Luis López-Cuadrado ◽  
Israel González-Carrasco ◽  
Ángel García-Crespo ◽  
Belén Ruiz-Mezcua

The evolution of Web 2.0 and Web 3.0 technologies has lead to a new way of Customer Relationship Management. Web 2.0 provides communication and collaboration elements that can improve on the one hand the quality of the relationships with customers and, on the other hand, the collaboration among the members of the company. Web 3.0 provides semantic information for the knowledge available, as well as shared vocabularies by means of ontologies. In this chapter the main trends and implications of these technologies are summarized. Taking into account the characteristics of social and semantic technologies, a new architecture is proposed in order to facilitate the communication among customers and sales experts. Furthermore a framework for automating sales processes based in the collaborative knowledge representation collected by the experts and, if required, the customers is presented. The proposed framework goes beyond a single recommender system or a social tool. Its aim is to cover the issues related to the necessity of integrate the customer in the overall sales process, exploiting the mentioned advantages of these new Web technologies.


Author(s):  
Diego Jiménez-López ◽  
Marcos Ruano-Mayoral ◽  
Joaquín Fernández-González ◽  
Fernando Cabezas Isla

R&D activities normally require consortium formation due to the different areas of expertise involved in such activities. On the one hand, it is not trivial for a R&D entity to decide in which projects it should participate, or which are the adequate partners to form a consortium. On the other hand, acceptation of the Customer Relationship Management (CRM) Systems has become a reality for the industry and researchers in areas, such as marketing, communication, or computer science. These tools contain in their basic packages features to manage key company actives, including partners and clients. However, R&D environments involve special characteristics and traits, which require an extension of functionalities in order to be accurately covered. The increasing strength and usefulness of semantic technologies have led to innovative decision support processes and management of partners and R&D call for proposals. This work introduces an architecture that integrates R&D processes with the CRM philosophy.


Author(s):  
Ángel García-Crespo ◽  
Ricardo Colomo-Palacios ◽  
Juan Miguel Gómez-Berbís ◽  
Fernando Paniagua Martín

The growing influence of the Internet in current 21st-century everyday life has implied a paradigm shift in terms of relationships between customers and companies. New interaction means in the Web 1.0 have undergone a dramatic change in quantity and quality with the advent of the so-called Web 2.0, the Social Web. The upcoming Web 3.0, the Semantic Web will also impact tremendously in how companies understand Customer Relationship Management (CRM). In this dynamic environment, the present work presents a combination of both Social and Semantic Web Technologies and their application in the particular field of CRM. Tool and technology analysis both prove the challenging opportunities for these cutting-edge innovation trends in the CRM domain.


Author(s):  
Ashir Ahmed

The importance of effective and timely communication is critical in disaster management life cycle. With the proliferation of communication and web technologies, the challenge has now shifted from the availability of information to the efficient handling of the sheer amount of information available online. This has attracted researchers and practitioners to find ways which can facilitate individuals and organizations in their decision making while dealing with large amounts of online data. This chapter presents (1) the evolution of web technologies from Web 1.0 to Web 3.0, (2) the overview of communications tasks involved in disaster management, and (3) the literature survey on the pros and cons of Web 2.0 and Web 3.0 in disaster management. By comparing the role of Web 2.0 with Web 3.0, the chapter also attempts to explore how the communication tasks of disaster management could be improved using Web 3.0. It is anticipated that the findings of this chapter will assist the decision makers to use Web 3.0 as a strategic tool for effective communication in disaster management.


Author(s):  
Tryfon L. Theodorou ◽  
George E. Violettas ◽  
Christos K. Georgiadis

We may define e-voting as the process of evaluating an article or ranking a translation of a specific scientific term in a relevant web site. This all process of participation and interaction is one of the Web 2.0 definitions, the collaborative knowledge. On-line dictionaries have to consider this factor in order to succeed. They have to be interactive and they have to attract and support the users’ participation and contribution. In the proposed e-dictionary, namely “Wiki-Dic”, some experts begin a dictionary, they start filling it with words and translations, and all users are allowed not only to look for the translation, but also to vote for it. The most voted translations go to the top. In addition, appropriate security countermeasures are used to deal efficiently with the “one vote per person” problem and to avoid malicious software. Furthermore, an intelligent algorithm that is giving weights to the voters is implemented. In this way, the weights are computed automatically from our application, based on quantitative and qualitative information as well.


Author(s):  
Ángel García-Crespo ◽  
Ricardo Colomo-Palacios ◽  
Juan Miguel Gómez-Berbís ◽  
Fernando Paniagua Martín

The growing influence of the Internet in current 21st-century everyday life has implied a paradigm shift in terms of relationships between customers and companies. New interaction means in the Web 1.0 have undergone a dramatic change in quantity and quality with the advent of the so-called Web 2.0, the Social Web. The upcoming Web 3.0, the Semantic Web will also impact tremendously in how companies understand Customer Relationship Management (CRM). In this dynamic environment, the present work presents a combination of both Social and Semantic Web Technologies and their application in the particular field of CRM. Tool and technology analysis both prove the challenging opportunities for these cutting-edge innovation trends in the CRM domain.


2012 ◽  
pp. 1446-1457
Author(s):  
Diego Jiménez-López ◽  
Marcos Ruano-Mayoral ◽  
Joaquín Fernández-González ◽  
Fernando Cabezas Isla

R&D activities normally require consortium formation due to the different areas of expertise involved in such activities. On the one hand, it is not trivial for a R&D entity to decide in which projects it should participate, or which are the adequate partners to form a consortium. On the other hand, acceptation of the Customer Relationship Management (CRM) Systems has become a reality for the industry and researchers in areas, such as marketing, communication, or computer science. These tools contain in their basic packages features to manage key company actives, including partners and clients. However, R&D environments involve special characteristics and traits, which require an extension of functionalities in order to be accurately covered. The increasing strength and usefulness of semantic technologies have led to innovative decision support processes and management of partners and R&D call for proposals. This work introduces an architecture that integrates R&D processes with the CRM philosophy.


Author(s):  
Tzanetos Pomonis ◽  
Dimitrios A. Koutsomitropoulos ◽  
Sotiris P. Christodoulou ◽  
Theodore S. Papatheodorou

While the term Web 2.0 is used to describe the current trend in the use of Web technologies, the term Web 3.0 is used to describe the next generation Web, which will combine Semantic Web technologies, Web 2.0 principles, and artificial intelligence. Towards this perspective, in this work we introduce a 3-tier architecture for Web applications that will fit into the Web 3.0 definition. We present the fundamental features of this architecture, its components, and their interaction, as well as the current technological limitations. Furthermore, some indicative application scenarios are outlined in order to illustrate the features of the proposed architecture. The aim of this architecture is to be a step towards supporting the development of intelligent Semantic Web applications of the near future, as well as supporting the user collaboration and community-driven evolution of these applications.


Author(s):  
Ashir Ahmed

The importance of effective and timely communication is critical in disaster management life cycle. With the proliferation of communication and web technologies, the challenge has now shifted from the availability of information to the efficient handling of the sheer amount of information available online. This has attracted researchers and practitioners to find ways which can facilitate individuals and organizations in their decision making while dealing with large amounts of online data. This chapter presents (1) the evolution of web technologies from Web 1.0 to Web 3.0, (2) the overview of communications tasks involved in disaster management, and (3) the literature survey on the pros and cons of Web 2.0 and Web 3.0 in disaster management. By comparing the role of Web 2.0 with Web 3.0, the chapter also attempts to explore how the communication tasks of disaster management could be improved using Web 3.0. It is anticipated that the findings of this chapter will assist the decision makers to use Web 3.0 as a strategic tool for effective communication in disaster management.


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