Marketing a Blended University Program

Author(s):  
Kathryn Ley ◽  
Ruth Gannon-Cook

This case study describes a successful marketing effort to recruit prospective graduate students for a blended program delivered to a culturally diverse urban and suburban adult nontraditional population. An effectiveness evaluation analyzed and measured program and per class enrollment from the marketing plan from inception through the first three years. The authors detail a plan grounded in simple marketing principles and revealed through analyses based on memoranda, documents, program enrollment data, and planning and meeting notes. A collaborative team developed, implemented and analyzed how the effort increased enrollments by over a third in less than two years.

E-Marketing ◽  
2012 ◽  
pp. 591-608
Author(s):  
Kathryn Ley ◽  
Ruth Gannon-Cook

This case study describes a successful marketing effort to recruit prospective graduate students for a blended program delivered to a culturally diverse urban and suburban adult nontraditional population. An effectiveness evaluation analyzed and measured program and per class enrollment from the marketing plan from inception through the first three years. The authors detail a plan grounded in simple marketing principles and revealed through analyses based on memoranda, documents, program enrollment data, and planning and meeting notes. A collaborative team developed, implemented and analyzed how the effort increased enrollments by over a third in less than two years.


Author(s):  
Liat Gafni-Lachter ◽  
Linda Niemeyer ◽  
Nancy Doyle ◽  
Jack Norcross ◽  
Karen Jacobs

2017 ◽  
Vol 7 (4) ◽  
pp. 1870-1873
Author(s):  
E. Yousefian ◽  
A. Chitsaz ◽  
B. Karimpour

One of the newest and most well-known train patterns for evaluating the effectiveness of in-service staffs training is Kircpatrick model. In this paper, the effectiveness of staff training courses of Refah-bank is evaluated. A questionnaire consisted of five components which include: reaction, learning, of behavior, the results and the innovation in role of confounding factors is handed out. The survey results show that three factors (reactions, behavior and innovation) have a significant effect on the teachings effectiveness according to Kircpatrick model. And that two factors (learning and results of the courses) have not a significant effect.


Author(s):  
Sunita Sharma

In this study, the researcher has explored and described K-12 school teachers’ perceptions of multicultural education and their professional preparation to teach culturally diverse students in a Northwest Florida school district. This was a descriptive study, combining quantitative and qualitative research methods. A proportionate stratified random sample of 150 K-12 teachers was used for the survey and a case study of 15 teachers for the interviews. Correlation coefficients and ANOVA results determined overall significantly low correlations between teachers’ demographics and their perceptions. Previous research and the findings from this study indicate a need for effective preparation in multicultural education for teachers of culturally diverse students.


2021 ◽  
Author(s):  
Mathieu Feagan

This dissertation explores the concept of ecological consciousness through a case study approach examining recent attempts to use graduate training and research to better address issues of ecological sustainability and human health. Since the 1970s, there has been a growing number of graduate training programs designed to equip a new generation of graduates with the kind of awareness necessary to address the global ecological crisis. Despite these efforts, the crisis on the whole continues to worsen. Although scholars have pointed to the challenges that ecological consciousness poses for graduate training and research, few studies have examined these challenges from the point of view of graduate students themselves. To better understand the opportunities and constraints of graduate training and research, this dissertation uses the framework of ecological consciousness to analyze the experiences of an international group of twenty-six graduate students and professionals trained in ecosystem approaches to human health (ecohealth) in Canada, West and Central Africa, and Central America. Drawing on systems thinking, Indigenous knowledges, and historical materialism, I argue that ecological consciousness means using different ways of knowing to challenge the disciplining tendency of academic knowledge production and open space for a wider ecology of knowledge to develop and express itself. Methodologically, this project is informed by institutional ethnography, building on the diverse experiences and insights of interviewees to make sense of the layered contextual frames of the university, the state, and international development research projects. Despite an orientation toward transformative practices, interviewee experiences reveal strong pressures to fit within top-down, disciplinary processes already governing the administration of training and research, thereby limiting the possibilities for ecological consciousness. I conclude by offering certain theoretical possibilities for how ecological consciousness can support collective action upon the disciplinary employment structures, which graduate students and professionals have a key role in transforming.


E-Marketing ◽  
2012 ◽  
pp. 1289-1308
Author(s):  
Sven Tuzovic ◽  
Lyle Wetsch ◽  
Jamie Murphy

In 2008, a collaborative partnership between Google and academia launched the Google Online Marketing Challenge (hereinafter Google Challenge), perhaps the world’s largest in-class competition for higher education students. In just two years, almost 20,000 students from 58 countries participated in the Google Challenge. The Challenge gives undergraduate and graduate students hands-on experience with the world’s fastest growing advertising mechanism, search engine advertising. Funded by Google, students develop an advertising campaign for a small to medium sized enterprise and manage the campaign over three consecutive weeks using the Google AdWords platform. This article explores the Challenge as an innovative pedagogical tool for marketing educators. Based on the experiences of three instructors in Australia, Canada and the United States, this case study discusses the opportunities and challenges of integrating this dynamic problem-based learning approach into the classroom.


2016 ◽  
pp. 103-114
Author(s):  
Frances Barreto ◽  
Janekka Colbert ◽  
Joshua Howton ◽  
My Nguyen ◽  
Robin Sanchez ◽  
...  
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