A Concept for the Evaluation of E-Commerce-Ability

2002 ◽  
pp. 199-213 ◽  
Author(s):  
Ulrike Baumoel ◽  
Thomas Stiffel ◽  
Robert Winter
Keyword(s):  
Systematic Approach ◽  
Distribution Channel ◽  
The Internet ◽  
Internal View ◽  
Long Run ◽  
Business Networking ◽  
New Distribution

Although many corporations currently try to establish e-commerce as a new field of business and as many corporations are already in the middle of implementing it or have just finished doing so, only a few e-commerce concepts prove to be successful in the long run. The question “Why?” is indeed difficult to answer, especially if a systematic approach for the analysis is not available. We deduced from our current research that e-commerce can only be successful if the corporation is structured according to the requirements of its e-commerce activities. That is, it is most likely to fail if e-commerce is only realized basing on the Internet as a new distribution channel, without changing the internal view on customer processes and without restructuring certain elements such as internal processes and structures and inter-business networking.

Television in Flux

2012 ◽  
pp. 378-391
Author(s):  
Steven S. Wildman ◽  
Han Ei Chew
Keyword(s):  
Service Providers ◽  
Distribution Channel ◽  
The Internet ◽  
Television Industry ◽  
Media Companies ◽  
Current Trends ◽  
Video Distribution ◽  
Television Service ◽  
Television Market ◽  
New Distribution

The television landscape is in a state of flux. In this new environment, profit-driven media companies have to balance tradeoffs between traditional and new channels of video distribution to optimize returns on their investments in content generation. This chapter describes the challenges traditional television service providers face in adapting their strategies to an environment in which the internet is playing an increasingly prominent role as a new distribution channel. In the short to intermediate run there is the challenge of finding ways to monetize an internet audience without cannibalizing profits earned through traditional distribution channels. The longer-term challenge is adapting to a distribution technology that embeds a fundamentally different economic logic for video market organization. In this chapter, we describe and analyze current trends in the internet television market and traditional television industry players’ efforts to respond to the opportunities and threats posed by internet distribution.

Internet Consumer Behavior

2010 ◽  
pp. 637-646
Author(s):  
Marie-Odile Richard ◽  
Michel Laroche
Keyword(s):  
Consumer Behavior ◽  
Distribution Channel ◽  
Original Model ◽  
The Internet ◽  
New Model ◽  
Model Based ◽  
New Distribution

As the internet is a new medium and a new distribution channel, it is important to understand the behavior of site visitors. This requires the development of a new model of Internet consumer behavior. The model in Figure 1-1 is an original model based on Mehrabian and Russell’s (1974)SOR paradigm (i.e., stimulus, organism, response) which is explicated in this chapter and the next three ones. In this chapter we will explain the shaded areas of Figure 1

Subaltern mediators in the digital landscape

Target ◽  
2017 ◽  
Vol 29 (2) ◽  
pp. 319-338 ◽  
Author(s):  
Teresa Iribarren
Keyword(s):  
Cultural Capital ◽  
Web 2.0 ◽  
The Other ◽  
The Internet ◽  
Lingua Franca ◽  
Content Type ◽  
For Profit ◽  
Long Run ◽  
The One ◽  
Digital Landscape

This article explores translational literary Web 2.0 practices and user-generated cultural creations on the Internet, focusing on video poetry that re-creates canonical poets’ bodies of work. It will be argued that the use of for-profit platforms like YouTube and Vimeo by indie creators and translators of video poetry favours the emergence of new translational attitudes, practices and objects that have positive but also contentious effects. One the one hand, these online mediators explore new poetic expressions and tend to make the most of the potential for dissemination of poetic heritage, providing visibility to non-hegemonic literatures. On the other hand, however, these translational digitally-born practices and creations by voluntary and subaltern mediators might reinforce the hegemonic position of large American Internet corporations at the risk of commodifying cultural capital, consolidating English as a lingua franca and perhaps, in the long run, even fostering a potentially monocultural and internationally homogeneous aesthetics.

The internet as a distribution channel

1998 ◽  
Vol 39 (4) ◽  
pp. 42-54 ◽  
Author(s):  
D CONNOLLY ◽  
M OLSEN ◽  
R MOORE
Keyword(s):  
Distribution Channel ◽  
The Internet

Marketing Fraud: An Approach for Differentiating Multilevel Marketing from Pyramid Schemes

2002 ◽  
Vol 21 (1) ◽  
pp. 139-151 ◽  
Author(s):  
Peter J. Vander Nat ◽  
William W. Keep
Keyword(s):  
Mathematical Model ◽  
Distribution Channel ◽  
Specific Form ◽  
The Internet ◽  
Key Factors ◽  
Direct Selling ◽  
Multilevel Marketing ◽  
International Growth ◽  
Pyramid Scheme ◽  
Pyramid Schemes

A specific form of direct selling, multilevel marketing (MLM), experienced significant international growth during the 1990s, facilitated in part by the development of the Internet. A corresponding increase in the investigation and prosecution of illegal pyramid schemes occurred during the same period. These parallel activities led to increased uncertainty among marketing managers who used or wished to use the MLM approach. The authors examine similarities between the multilevel approach to marketing and activities associated with illegal pyramid schemes. A mathematical model is used to differentiate between the two on the basis of previous pyramid scheme cases and current U.S. law. The results of the model suggest key factors that marketers interested in MLM will need to consider when developing this type of distribution channel.

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