Television in Flux

2012 ◽  
pp. 378-391
Author(s):  
Steven S. Wildman ◽  
Han Ei Chew
Keyword(s):  
Service Providers ◽  
Distribution Channel ◽  
The Internet ◽  
Television Industry ◽  
Media Companies ◽  
Current Trends ◽  
Video Distribution ◽  
Television Service ◽  
Television Market ◽  
New Distribution

The television landscape is in a state of flux. In this new environment, profit-driven media companies have to balance tradeoffs between traditional and new channels of video distribution to optimize returns on their investments in content generation. This chapter describes the challenges traditional television service providers face in adapting their strategies to an environment in which the internet is playing an increasingly prominent role as a new distribution channel. In the short to intermediate run there is the challenge of finding ways to monetize an internet audience without cannibalizing profits earned through traditional distribution channels. The longer-term challenge is adapting to a distribution technology that embeds a fundamentally different economic logic for video market organization. In this chapter, we describe and analyze current trends in the internet television market and traditional television industry players’ efforts to respond to the opportunities and threats posed by internet distribution.

scholarly journals TELEVISION MARKET DEVELOPMENT DURING THE COVID-19 PANDEMIC

2020 ◽  
Vol 10 (86) ◽  
Author(s):  
Hennadii Mitrov ◽  
Keyword(s):  
Service Providers ◽  
Video On Demand ◽  
The Internet ◽  
Positive Effects ◽  
On Demand ◽  
Main Requirement ◽  
Depth Analysis ◽  
The World ◽  
Streaming Services ◽  
Television Market

The article covers the issues surrounding the global Internet TV market’s evolution during the COVID-19 pandemic. The rapid changes in the modern Internet television market mean that an in-depth analysis of its development strategies is necessary for further development. The article goes over current trends that affect the development of the industry, and the factors that have led to its changes listed. Today, the main directions of the development of Internet television include multi-screen, video on demand, and the evolution of streaming platforms. This phenomenon became possible by the growing convergence of the Internet and television. The main driving force of the industry has become the so-called streaming services that provide content to subscribers anywhere and anytime — the main requirement to access it being the Internet. The battle for audiences has become truly international. But due to quarantine in many countries, most viewers have drastically changed their habits. Home entertainment has been taking first place, and television became one of them. For the first time in years, TV channel ratings have doubled, movie premieres have been delayed, and sports events around the world have come to a standstill. Audiences turned to those who could offer them the best content. The article examines trends caused by the pandemic, such as a significant increase in Internet traffic, the halting of movie and TV series production, a decrease in the number of sports games and related events, streaming services changing their tariff plans, and the subscription payment model taking leadership in the video-on-demand market. Both the negative and positive effects of these factors on television service providers’ activities, as well as the new habits of subscribers are analyzed. This situation has completely changed the industry, but it has only helped the business of large and local operators. Companies around the world have had to improve their service in a matter of weeks. These changes in the market would have taken years under normal conditions, but the pandemic has significantly accelerated the progress of Internet television and made it possible for end-users to get high-quality services.

Internet Consumer Behavior

2010 ◽  
pp. 637-646
Author(s):  
Marie-Odile Richard ◽  
Michel Laroche
Keyword(s):  
Consumer Behavior ◽  
Distribution Channel ◽  
Original Model ◽  
The Internet ◽  
New Model ◽  
Model Based ◽  
New Distribution

As the internet is a new medium and a new distribution channel, it is important to understand the behavior of site visitors. This requires the development of a new model of Internet consumer behavior. The model in Figure 1-1 is an original model based on Mehrabian and Russell’s (1974)SOR paradigm (i.e., stimulus, organism, response) which is explicated in this chapter and the next three ones. In this chapter we will explain the shaded areas of Figure 1

A Concept for the Evaluation of E-Commerce-Ability

2002 ◽  
pp. 199-213 ◽  
Author(s):  
Ulrike Baumoel ◽  
Thomas Stiffel ◽  
Robert Winter
Keyword(s):  
Systematic Approach ◽  
Distribution Channel ◽  
The Internet ◽  
Internal View ◽  
Long Run ◽  
Business Networking ◽  
New Distribution

Although many corporations currently try to establish e-commerce as a new field of business and as many corporations are already in the middle of implementing it or have just finished doing so, only a few e-commerce concepts prove to be successful in the long run. The question “Why?” is indeed difficult to answer, especially if a systematic approach for the analysis is not available. We deduced from our current research that e-commerce can only be successful if the corporation is structured according to the requirements of its e-commerce activities. That is, it is most likely to fail if e-commerce is only realized basing on the Internet as a new distribution channel, without changing the internal view on customer processes and without restructuring certain elements such as internal processes and structures and inter-business networking.

Cyberpolitik

ADALAH ◽  
2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Munadhil Abdul Muqsith
Keyword(s):  
Political Communication ◽  
Total Population ◽  
Service Providers ◽  
Mailing List ◽  
The Internet ◽  
Internet Service Providers ◽  
Internet Service ◽  
Internet Users ◽  
Internet Media ◽  
First Time

Abstract:The internet developed for the first time in Indonesia in the early 1990s. Starting from the pagayuban network, it is now expanding without boundaries anywhere. A survey conducted by the Indonesian Internet Service Providers Association (APJII) said that the number of internet users in Indonesia in 2012 reached 63 million people or 24.23 percent of the country's total population. Next year, that figure is predicted to increase by close to 30 percent to 82 million users and continue to grow to 107 million in 2014 and 139 million or 50 percent of the total population in 2015. million people. This matter also results in political communication with the internet media, or is often said to be cyber politics. Cyber politics in Indonesia has faced growth in recent years. There are many facilities that support the growth of cyber politics, such as Facebook, Twitter, mailing list, YouTube, and others.Keywords: Cyberpolitik, Internet  Abstrak:Internet berkembang pertama kali di Indonesia pada awal tahun 1990-an. Diawali dari pagayuban network kini berkembang luas tanpa batas dimanapun juga. Suatu survei yang diselenggarakan Asosiasi Penyelenggara Jasa Internet Indonesia (APJII) mengatakan kalau jumlah pengguna internet di Indonesia tahun 2012 menggapai 63 juta orang ataupun 24,23 persen dari total populasi negeri ini. Tahun depan, angka itu diprediksi naik dekat 30 persen jadi 82 juta pengguna serta terus berkembang jadi 107 juta pada 2014 serta 139 juta ataupun 50 persen total populasi pada 2015. juta orang. Perihal ini pula berakibat pada komunikasi politik dengan media internet, ataupun kerap diucap dengan cyber politic. Cyber politic di Indonesia hadapi pertumbuhan sebagian tahun terakhir. Banyaknya fasilitas yang menunjang pertumbuhan cyber politic semacam terdapatnya facebook, Twitter, mailing list, youtobe, serta lain-lain.Kata Kunci: Cyberpolitik, Internet 

The internet as a distribution channel

1998 ◽  
Vol 39 (4) ◽  
pp. 42-54 ◽  
Author(s):  
D CONNOLLY ◽  
M OLSEN ◽  
R MOORE
Keyword(s):  
Distribution Channel ◽  
The Internet

Marketing Fraud: An Approach for Differentiating Multilevel Marketing from Pyramid Schemes

2002 ◽  
Vol 21 (1) ◽  
pp. 139-151 ◽  
Author(s):  
Peter J. Vander Nat ◽  
William W. Keep
Keyword(s):  
Mathematical Model ◽  
Distribution Channel ◽  
Specific Form ◽  
The Internet ◽  
Key Factors ◽  
Direct Selling ◽  
Multilevel Marketing ◽  
International Growth ◽  
Pyramid Scheme ◽  
Pyramid Schemes

A specific form of direct selling, multilevel marketing (MLM), experienced significant international growth during the 1990s, facilitated in part by the development of the Internet. A corresponding increase in the investigation and prosecution of illegal pyramid schemes occurred during the same period. These parallel activities led to increased uncertainty among marketing managers who used or wished to use the MLM approach. The authors examine similarities between the multilevel approach to marketing and activities associated with illegal pyramid schemes. A mathematical model is used to differentiate between the two on the basis of previous pyramid scheme cases and current U.S. law. The results of the model suggest key factors that marketers interested in MLM will need to consider when developing this type of distribution channel.

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