Internet Consumer Behavior
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As the internet is a new medium and a new distribution channel, it is important to understand the behavior of site visitors. This requires the development of a new model of Internet consumer behavior. The model in Figure 1-1 is an original model based on Mehrabian and Russell’s (1974)SOR paradigm (i.e., stimulus, organism, response) which is explicated in this chapter and the next three ones. In this chapter we will explain the shaded areas of Figure 1
2012 ◽
pp. 378-391
1997 ◽
Vol 13
(2)
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pp. 33-47
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2014 ◽
Vol 543-547
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pp. 4198-4201
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Keyword(s):