Differences in Perceptions and Attitudes of Singaporean Female Football Fans Towards Football Marketing

Though global, it is known that female participation in football lags behind their male counterparts. Football marketers have highlighted this laggardness as a source of growth for the clubs. However, when it comes to female fans' perspectives towards marketing practices, little is understood. Therefore, this exploratory article has been conducted to analyse the differences in fans' perceptions and attitudes towards both traditional and social media marketing. The article shows that Singaporean female fans can be separated into ‘hot' (avid) and ‘cool' (casual) fans. These two groups exhibit both similarities and differences in perceptions and attitudes towards different parts of traditional and social media marketing. The findings reveal that social media is the preferred channel of football consumption even if its potential has not been tapped fully. For now, it is best to construe social media marketing as a platform which enhances traditional marketing.

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Small and Medium Enterprise Development using Social Media Marketing: A Research Study

iJARS International Journal of Management and Corporate Affairs ◽

10.20908/ijarsijmca.v3i1.7478 ◽

2017 ◽

Vol 3 (1) ◽

Author(s):

Md. Abdur Rashid

Keyword(s):

Social Media ◽

Research Study ◽

Sample Selection ◽

Marketing Channels ◽

Social Media Marketing ◽

Business Growth ◽

Small And Medium Enterprise ◽

Internet Users ◽

Medium Enterprise ◽

Traditional Marketing

Government of the People’s Republic of Bangladesh has been giving more emphasis to stable the economy by increasing Small and Medium Enterprise (SME) in Bangladesh. But the problem is that SMEs are facing great challenges developing business at starting and also sustaining due to incapacity in costly traditional marketing channels. It is also noted that most of the internet users are aware about use of internet as personal social media platform. SMEs of Bangladesh are not aware of using Social Media Marketing (SMM) as the tools for business growth especially at starter. The aim of this research study was to review the present various traditional marketing channels with cost to identify whether the cost is affordable or not for SME marketing as starter. Research objectives were also to find involvement with SMM as free marketing tools and to find laps and gaps of using SMM for SME business growth. This research study was designed in such a way that the sample selection presents the SME study population. Here in the research study, most relevant SME sectors and also booster sectors were included in sample design. This research study shown that only 17% Bangladesh SME’s are using SMM platform for business development. Following the objectives of this study, marketing channels both traditional and SMM were reviewed. How much SMEs are engaged in SMM was also studied. This research study came up with laps and gaps of SMEs at SMM for business growth. Recommendations were put following the findings.

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Social networking software use in social media marketing vs. traditional marketing

Proceedings of the Fifth Balkan Conference in Informatics on - BCI '12 ◽

10.1145/2371316.2371334 ◽

2012 ◽

Cited By ~ 1

Author(s):

Bekim Fetaji ◽

Amir Demiri

Keyword(s):

Social Media ◽

Social Networking ◽

Social Media Marketing ◽

Traditional Marketing

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Approach to Social Media Marketing Strategies in Different World Regions

Advances in Marketing, Customer Relationship Management, and E-Services - Advanced Digital Marketing Strategies in a Data-Driven Era ◽

10.4018/978-1-7998-8003-5.ch015 ◽

2021 ◽

pp. 261-285

Author(s):

Luis Matosas-López ◽

Roberto Baelo Alvarez

Keyword(s):

Social Media ◽

Descriptive Study ◽

Marketing Strategies ◽

Social Media Marketing ◽

Social Media Platform ◽

World Regions ◽

The Social ◽

Media Platform ◽

Similarities And Differences ◽

Geographical Locations

The present study, using a sample of university organizations from different world regions, aims to provide an overview of social media marketing strategies used in different geographical locations. For this purpose, the authors conducted a descriptive study of the communication patterns implemented by university institutions in four regions: Africa and the Middle East, North America, Latin America, and Europe. The study, which adopts a comparative format, contrasts the findings obtained in each of the aforementioned regions, highlighting the existence of both similarities and differences in the social media marketing strategies of the organizations observed. In line with previous research, the authors took Twitter as the social media platform to be monitored.

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English and Khowar: The study of Social Media Linguistic Practices of Khowar Speakers

Global Language Review ◽

10.31703/glr.2020(v-i).14 ◽

2020 ◽

Vol V (I) ◽

pp. 125-134

Author(s):

Shagufta Anbreen ◽

Fakhira Riaz ◽

Yasmeen Akhtar

Keyword(s):

Social Media ◽

Linguistically Diverse ◽

Lingua Franca ◽

Specific Language ◽

Dominant Language ◽

Social Media Networks ◽

The Social ◽

Similarities And Differences ◽

Linguistic Practices ◽

Different Parts

Khowar is a language that belongs to Dardic group. It is spoken in different parts of Pakistan predominantly in Chitral where it is considered as lingua franca of the area. In the recent era, technology has become advanced and people have started to use different social mediums like Facebook to get in contact with their counterparts. As the social media networks are linguistically diverse so speakers choose a specific language for interaction. Among these languages, English is considered as the dominant language which has influenced the linguistic practices of the speakers. This study explores the linguistic practices of Khowar speakers on Facebook. To explore the linguistic practices of the speakers twenty participants are selected among which ten are males and ten are females. The posts and comments on the Facebook of the speakers have been analyzed to explore the similarities and differences in the linguistic practices of the speakers.

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Penerapan Strategi Social Media Marketing Untuk Meningkatkan Penjualan Pada Dealer Mobil Toyota, Daihatsu dan Honda Bandung

Infoman s ◽

10.33481/infomans.v12i2.159 ◽

2018 ◽

Vol 12 (2) ◽

pp. 115-124

Author(s):

Yopi Hidayatul Akbar ◽

Muhammad Agreindra Helmiawan

Keyword(s):

Social Media ◽

Search Engine ◽

Social Media Marketing ◽

Public Attention ◽

Media Companies ◽

Social Media Networks ◽

Internet Users ◽

Marketing Activities ◽

The University ◽

Website Content

Social media is one of the information media that is currently widely used by several companies and personally to convey information, with the presence of social media companies no longer need to spread offers through print media, they can use information technology tools in this case social media to submit offers the products they sell to users globally through social media. This social media marketing technique is the process of reaching visits by internet users to certain sites or public attention through social media sites. Marketing activities using social media are usually centered on the efforts of a company to create content that attracts attention, thus encouraging readers to share the content through their social media networks. The application of the QMS method is certainly not only submitted through search engine webmasters, but also on a website keywords must be applied that relate to the contents of the website content, because with the keyword it will automatically attract visitors to the university website based on keyword phrases that they type in the search engine. With Search Media Marketing Technique (SMM) is one of the techniques that must be applied in conducting sales promotions, especially in car dealers in Bandung, it is considered important because each product requires price, feature and convenience socialization through social media so that sales traffic can increase. Each dealer should be able to apply the techniques of Social Media Marketing (SMM) well so that car sales can reach the expected target and provide profits for sales as car sellers in the field.

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