The Development of Synergy Model on Internal and External Suppliers for Asian Airlines Industry

2011 ◽  
Vol 2 (1) ◽  
pp. 17-34 ◽  
Author(s):  
Yudi Fernando ◽  
Norizan Mat Saad ◽  
Mahmod Sabri Haron ◽  
Suhaiza Zailani
Keyword(s):  
Literature Review ◽  
Service Quality ◽  
Airline Industry ◽  
Internal Marketing ◽  
Extensive Literature ◽  
Extensive Literature Review ◽  
Safety Research ◽  
Internal Service Quality ◽  
Insight Into

This paper examines the airline industry to develop a synergy model in internal and external suppliers for Asian airlines industry. An extensive literature review is conducted to present a synergy model to develop Asian airline competitiveness, safety and service quality. The literature review is highlighted to seek the relationships between internal marketing and internal service quality and identify whether the relation of supplier can moderate them. The review reveals that a synergy model based on internal marketing, internal service quality and supplier relations can overcome the Asian industrial phenomenon, especially in maintaining the service consistency and competitiveness. This model is needed for developing airline service and safety. Research in airline business is critical, as the quality of the airline service is declining in contrast with this industry’s growth. This paper provides insight into two important suppliers needed for the success of the airline industry.

The Development of Synergy Model on Internal and External Suppliers for Asian Airlines Industry

2013 ◽  
pp. 110-128
Author(s):  
Yudi Fernando ◽  
Norizan Mat Saad ◽  
Mahmod Sabri Haron ◽  
Suhaiza Zailani
Keyword(s):  
Literature Review ◽  
Service Quality ◽  
Airline Industry ◽  
Internal Marketing ◽  
Extensive Literature ◽  
Safety Research ◽  
Internal Service Quality ◽  
Supplier Relations ◽  
Insight Into

This paper examines the airline industry to develop a synergy model in internal and external suppliers for Asian airlines industry. An extensive literature review is conducted to present a synergy model to develop Asian airline competitiveness, safety and service quality. The literature review is highlighted to seek the relationships between internal marketing and internal service quality and identify whether the relation of supplier can moderate them. The review reveals that a synergy model based on internal marketing, internal service quality and supplier relations can overcome the Asian industrial phenomenon, especially in maintaining the service consistency and competitiveness. This model is needed for developing airline service and safety. Research in airline business is critical, as the quality of the airline service is declining in contrast with this industry’s growth. This paper provides insight into two important suppliers needed for the success of the airline industry.

Study on the effect of internal marketing on service quality: Systematic Literature Review

2021 ◽  
Vol 1 (2) ◽  
pp. 68-88
Author(s):  
Ibrahim Sameer
Keyword(s):  
Literature Review ◽  
Service Quality ◽  
Systematic Literature Review ◽  
Positive Impact ◽  
Reward System ◽  
Marketing Mix ◽  
Internal Marketing ◽  
Competitive Edge ◽  
Practical Implications

The purpose of this paper is to synthesize the fragmented literature on effect of internal marketing on service quality, thereby broadening the literature breath and making gap identification comprehensive. Additionally, the paper also provides more insight of the concept of internal marketing, identifying aspects of it which has the most significant impact on service quality. The methodology of the research is based on systematic literature review which enabled to collect the relevant data pool to the research through PRISMA approach using existing literature. Main findings of the data revealed that internal marketing possesses a positive impact by 76% on service quality, where most significant factor contributing a positive impact being motivation and reward system. Furthermore, the marketing mix elements of internal marketing is also shown to enhance the quality of service. The research results also identified limitations revealing the gaps in the existing literature in terms of the topic. These gaps are recommended areas which can be further explored to enrich the academia. Moreover, the practical implications of the paper can benefit the world of business to embrace the concept of internal marketing to enhance the competitive edge through employees, a major asset of organizations.

Die kognitive Legitimität aus Kundensicht im Kontext neuer Unternehmen

2021 ◽  
Author(s):  
Miriam Lohrmann
Keyword(s):  
Literature Review ◽  
Three Dimensional ◽  
Dimensional Structure ◽  
Extensive Literature ◽  
Extensive Literature Review ◽  
New Business ◽  
Potential Customers ◽  
Cognitive Legitimacy

Customer cognitive legitimacy is an important factor in a new business venture’s survival. Based on an extensive literature review of customer cognitive legitimacy, this book examines the consistent conceptualisation of the concept and its dimensional structure. This consistent conceptualisation facilitates the development of the reliable and valid three-dimensional customer cognitive legitimacy scale in 10 studies. The scale is based on potential customers’ interest in acquiring knowledge about a product and the company responsible for it, their perception of the company’s and the product’s future, and their perception of how competent the company’s managers are.

scholarly journals Taman Mini Indonesia Indah sebagai Bagian dari Fenomena Taman Budaya Dunia

Humaniora ◽  
2012 ◽  
Vol 3 (2) ◽  
pp. 455
Author(s):  
Anak Agung Ayu Wulandari
Keyword(s):  
Literature Review ◽  
Qualitative Method ◽  
Open Space ◽  
Extensive Literature ◽  
Theme Park ◽  
Theme Parks ◽  
Educational Value ◽  
European Model ◽  
Extensive Literature Review ◽  
Worldwide Phenomenon

Cultural display in an open space or known as cultural parks appears rapidly as a worldwide phenomenon. From the European model which has a strong educational value, to the Asian parks which not only has educational function, but also has recreational purposes. So many types and characteristics of these parks, researches give them different names, thodse are Open-air museums, Ethnographic Theme Parks or even Theme Parks. Taman Mini Indonesia Indah as a part of this phenomenon was built first and foremost for educational purposes, therefore Taman Mini can be considered as an open-air museum. However, since Taman Mini also has recreational purposes, others can argue that Taman Mini is a theme park. Qualitative method will be used for this research, through observation to Taman Mini Indonesia Indah, followed by extensive literature review. With these data along with a table which points out the distinction between museum and theme parks. It can  be concluded that Taman Mini is a Theme Park.   

Introduction

2017 ◽  
Author(s):  
Christopher Rosenmeier
Keyword(s):  
Literature Review ◽  
Chinese Literature ◽  
Popular Literature ◽  
Extensive Literature ◽  
Republican Period ◽  
Extensive Literature Review ◽  
Chinese Studies ◽  
Shanghai School ◽  
New Literature

This chapter provides an introduction to Xu Xu and Wumingshi and covers the book’s structure and methodology. It critiques the various terms that are used in both English and Chinese studies to categorise popular Chinese literature in the Republican period and it discusses the basis of the established divide between elite “new literature” (xin wenxue) and the much-castigated popular literature in China. It is argued that the term “Shanghai School” (haipai), a concept covering Shanghai popular literature from the 1920s to the 1940s, is too broad to be useful in analysing literature from this period or distinguishing between literary trends. The chapter also contains an extensive literature review, covering both English and Chinese works as they pertain to this study.

SERVQUAL-Based Evaluation of Service Quality in Turkish Health Industry With Fuzzy Logic

2021 ◽  
pp. 213-233
Author(s):  
Hasan Dinçer ◽  
Serhat Yüksel ◽  
Yaşar Gökalp ◽  
Serkan Eti
Keyword(s):  
Fuzzy Logic ◽  
Literature Review ◽  
Service Quality ◽  
Health Sector ◽  
Working Hours ◽  
Positive Contribution ◽  
Extended Time ◽  
Fuzzy Dematel ◽  
Turkish People

The aim of this study is to analyze the service quality in the Turkish health sector. In this context, a literature review is conducted, and 16 different criteria based on SERVQUAL are determined. Fuzzy DEMATEL method is used to determine which of these criteria are more important. The findings indicate that operating hours and quality of equipment have the highest weights. In addition to these items, experience of personnel and individual attention to patient are other important factors with respect to the service quality in Turkish health industry. Hence, it is strongly recommended that hospitals in Turkey should operate in an extended time because Turkish people prefer to go to the hospitals after working hours. It is also obvious that Turkish hospitals should make investment to quality equipment. Finally, it is a good idea for new hospitals to have qualified employee. This situation has a positive contribution to the service quality of these hospitals.

scholarly journals What Future for the Green Bond Market? How Can Policymakers, Companies, and Investors Unlock the Potential of the Green Bond Market?

2020 ◽  
Vol 13 (3) ◽  
pp. 61 ◽  
Author(s):  
Pauline Deschryver ◽  
Frederic de Mariz
Keyword(s):  
Data Analysis ◽  
Literature Review ◽  
Bond Market ◽  
Extensive Literature ◽  
Full Potential ◽  
Market Data ◽  
Market Participants ◽  
Extensive Literature Review ◽  
Global Standards

The green bond market is attracting new issuers and a more diversified base of investors. However, the size of the green bond market remains small compared to the challenges it is meant to address and to the overall traditional bond market. This paper is based on a unique methodology combining an extensive literature review, market data analysis, and interviews with a large spectrum of green bond market participants. We identify the current barriers explaining the lack of scalability of the green bond market: a deficit of harmonized global standards; risks of greenwashing; the perception of higher costs for issuers; the lack of supply of green bonds for investors; and the overall infancy of the market. This paper makes several recommendations to overcome these obstacles and unlock the full potential of green bonds to finance sustainability goals.

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