From Fan-Centric Handset Manufacturing to Intense Product Diversification
2020 ◽
Vol 12
(2)
◽
pp. 22-33
Keyword(s):
Xiaomi Corporation is a very successful company in the wireless telecommunications industry in China. The company has been able to adopt a “fan-centric” business model that includes extensive input from their customer base on handset design, user interface design, and features for other products/services offered by the company. The “innovation ecosystem” the company created has allowed a recent surge in sales and popularity that provides a model for other wireless telecommunications companies ranging from network service providers to application developers to follow.
2009 ◽
Vol 1
(4)
◽
pp. 16-36
◽
Keyword(s):
Keyword(s):
2020 ◽
Vol 9
(1.2)
◽
pp. 174-180
Keyword(s):