An Exploratory Study of the Design Preferences of U.S. and Chinese Virtual Communities

2006 ◽  
Vol 2 (3) ◽  
pp. 46-70 ◽  
Author(s):  
Felix B. Tan ◽  
Helen J. Lin ◽  
Cathy Urquhart
Keyword(s):  
Exploratory Study ◽  
Virtual Communities ◽  
Design Preferences

An Exploratory Study of the Design Preferences of U.S. and Chinese Virtual Communities

2009 ◽  
pp. 1630-1652
Author(s):  
Felix B. Tan ◽  
Helen J. Lin ◽  
Cathy Urquhart
Keyword(s):  
Cultural Differences ◽  
Virtual Communities ◽  
Virtual Community ◽  
Web Design ◽  
Cultural Groups ◽  
Web Site Design ◽  
Building Relationships ◽  
Site Design ◽  
Similarities And Differences ◽  
Design Preferences

With the increasing popularity of electronic commerce, businesses are starting to recognise that developing a good virtual community can help to generate more profits. Virtual communities can be an instrument for building relationships with customers, and retaining customers’ loyalty. Of interest are the similarities and differences in the design preferences of virtual communities across cultural groups. This paper, therefore, examined the design preferences of virtual communities in two cultural groups. The design preferences studied are Web design, tools used, and types of virtual communities preferred. Content analysis was employed to study 20 of the most popular Chinese and U.S. virtual communities. The study found that there are differences in the preference for the type of virtual communities and the tools used by Chinese and U.S. communities. The findings challenge aspects of Web site design across these cultural groups thought to be dissimilar based on prior research, indicating that designers of virtual communities must treat cultural differences with caution. Implications for research and practice are also discussed.

An Exploratory Study of the Design Preferences of U.S. and Chinese Virtual Communities

2008 ◽  
pp. 503-529
Author(s):  
Felix B. Tan ◽  
Helen J. Lin ◽  
Cathy Urquhart
Keyword(s):  
Cultural Differences ◽  
Virtual Communities ◽  
Virtual Community ◽  
Web Design ◽  
Cultural Groups ◽  
Web Site Design ◽  
Building Relationships ◽  
Site Design ◽  
Similarities And Differences ◽  
Design Preferences

With the increasing popularity of electronic commerce, businesses are starting to recognise that developing a good virtual community can help to generate more profits. Virtual communities can be an instrument for building relationships with customers, and retaining customers’ loyalty. Of interest are the similarities and differences in the design preferences of virtual communities across cultural groups. This paper, therefore, examined the design preferences of virtual communities in two cultural groups. The design preferences studied are Web design, tools used, and types of virtual communities preferred. Content analysis was employed to study 20 of the most popular Chinese and U.S. virtual communities. The study found that there are differences in the preference for the type of virtual communities and the tools used by Chinese and U.S. communities. The findings challenge aspects of Web site design across these cultural groups thought to be dissimilar based on prior research, indicating that designers of virtual communities must treat cultural differences with caution. Implications for research and practice are also discussed.

scholarly journals Broadcasters’ Leadership Traits and Audiences’ Loyalty With the Moderating Role of Self-Construal: An Exploratory Study

2021 ◽  
Vol 12 ◽  
Author(s):  
Yidan Huang ◽  
Yi Hsuan Lee ◽  
Gin Chang ◽  
Jun Ma ◽  
Guanyin Wang
Keyword(s):  
Servant Leadership ◽  
Exploratory Study ◽  
Virtual Communities ◽  
Charismatic Leadership ◽  
Live Streaming ◽  
Leadership Traits ◽  
Authoritarian Leadership ◽  
Self Construal ◽  
Interdependent Self ◽  
The Relationship

Although considerable attention has been paid to the application of leadership in virtual communities, the field of live streaming has not been involved. This exploratory study aimed to explore how different broadcaster leadership traits (charismatic, authoritarian, and servant) influence audiences’ loyalty (cognitive and conative). And audience self-construal was chosen as a key moderator. The top 15 broadcasters from the regional rankings were selected from each of the two popular live streaming platforms, Douyu and YouTube, for the study. And we used snowball sampling with a link to an online questionnaire as a recruitment procedure. 310 audiences with live streaming experience from the Chinese Mainland and Taiwan participated. Hierarchical linear modeling was adopted for the analysis. This study found that broadcasters with servant and charismatic leadership traits positively affected cognitive loyalty. Broadcasters with servant leadership traits also had a positive effect on conative loyalty. Additionally, independent self-construal negatively moderated the relationship between servant leadership and cognitive loyalty. Independent self-construal positively moderated the relationship between authoritarian leadership and conative loyalty. Furthermore, interdependent self-construal negatively moderated the relationship between charismatic leadership and conative loyalty. Interdependent self-construal positively moderated the relationship between authoritarian leadership and conative loyalty. These conclusions extend the understanding of broadcasters’ traits and audiences’ psychology concerning the booming phenomenon of live streaming and can help platform managers motivate audiences’ loyalty on these platforms.

Classifying Disfluencies in Preschool- and School-Age Spanish–English Bilinguals Who Do Not Stutter: An Exploratory Study

2020 ◽  
Vol 5 (1) ◽  
pp. 119-130
Author(s):  
Raúl Rojas ◽  
Farzan Irani
Keyword(s):  
Exploratory Study ◽  
Evidence Base ◽  
Medium Effect ◽  
Bilingual Children ◽  
Linear Regression Models ◽  
Cross Sectional ◽  
Total Percentage ◽  
Narrative Production ◽  
Language Measures ◽  
Mean Length Of Utterance

Purpose This exploratory study examined the language skills and the type and frequency of disfluencies in the spoken narrative production of Spanish–English bilingual children who do not stutter. Method A cross-sectional sample of 29 bilingual students (16 boys and 13 girls) enrolled in grades prekindergarten through Grade 4 produced a total of 58 narrative retell language samples in English and Spanish. Key outcome measures in each language included the percentage of normal (%ND) and stuttering-like (%SLD) disfluencies, percentage of words in mazes (%MzWds), number of total words, number of different words, and mean length of utterance in words. Results Cross-linguistic, pairwise comparisons revealed significant differences with medium effect sizes for %ND and %MzWds (both lower for English) as well as for number of different words (lower for Spanish). On average, the total percentage of mazed words was higher than 10% in both languages, a pattern driven primarily by %ND; %SLDs were below 1% in both languages. Multiple linear regression models for %ND and %SLD in each language indicated that %MzWds was the primary predictor across languages beyond other language measures and demographic variables. Conclusions The findings extend the evidence base with regard to the frequency and type of disfluencies that can be expected in bilingual children who do not stutter in grades prekindergarten to Grade 4. The data indicate that %MzWds and %ND can similarly index the normal disfluencies of bilingual children during narrative production. The potential clinical implications of the findings from this study are discussed.

An exploratory study from the patients' perspective of living with allergies

1997 ◽  
Vol 6 (5) ◽  
pp. 371-377
Author(s):  
Wendy Zernike ◽  
Tracie Corish ◽  
Sylvia Henderson
Keyword(s):  
Exploratory Study ◽  
Patients Perspective
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