Exploratory study of virtual communities of apparel retailers

2006 ◽  
Vol 10 (1) ◽  
pp. 41-55 ◽  
Author(s):  
Hye‐Shin Kim ◽  
Byoungho Jin
Keyword(s):  
Exploratory Study ◽  
Virtual Communities ◽  
Apparel Retailers

scholarly journals Broadcasters’ Leadership Traits and Audiences’ Loyalty With the Moderating Role of Self-Construal: An Exploratory Study

2021 ◽  
Vol 12 ◽  
Author(s):  
Yidan Huang ◽  
Yi Hsuan Lee ◽  
Gin Chang ◽  
Jun Ma ◽  
Guanyin Wang
Keyword(s):  
Servant Leadership ◽  
Exploratory Study ◽  
Virtual Communities ◽  
Charismatic Leadership ◽  
Live Streaming ◽  
Leadership Traits ◽  
Authoritarian Leadership ◽  
Self Construal ◽  
Interdependent Self ◽  
The Relationship

Although considerable attention has been paid to the application of leadership in virtual communities, the field of live streaming has not been involved. This exploratory study aimed to explore how different broadcaster leadership traits (charismatic, authoritarian, and servant) influence audiences’ loyalty (cognitive and conative). And audience self-construal was chosen as a key moderator. The top 15 broadcasters from the regional rankings were selected from each of the two popular live streaming platforms, Douyu and YouTube, for the study. And we used snowball sampling with a link to an online questionnaire as a recruitment procedure. 310 audiences with live streaming experience from the Chinese Mainland and Taiwan participated. Hierarchical linear modeling was adopted for the analysis. This study found that broadcasters with servant and charismatic leadership traits positively affected cognitive loyalty. Broadcasters with servant leadership traits also had a positive effect on conative loyalty. Additionally, independent self-construal negatively moderated the relationship between servant leadership and cognitive loyalty. Independent self-construal positively moderated the relationship between authoritarian leadership and conative loyalty. Furthermore, interdependent self-construal negatively moderated the relationship between charismatic leadership and conative loyalty. Interdependent self-construal positively moderated the relationship between authoritarian leadership and conative loyalty. These conclusions extend the understanding of broadcasters’ traits and audiences’ psychology concerning the booming phenomenon of live streaming and can help platform managers motivate audiences’ loyalty on these platforms.

Market Planning among Apparel Retailers in Mizoram: An Exploratory Study

IARJSET ◽  
2021 ◽  
Vol 8 (8) ◽  
Author(s):  
Lalchhantluangi Pachuau ◽  
Prof. NVR Jyoti Kumar
Keyword(s):  
Exploratory Study ◽  
Market Planning ◽  
Apparel Retailers

Non-conformance in apparels: exploring online fashion retail in India

2019 ◽  
Vol 23 (2) ◽  
pp. 257-276 ◽  
Author(s):  
Vineet Kaushik ◽  
Sanjay Dhir
Keyword(s):  
Factor Analysis ◽  
Exploratory Study ◽  
Design Methodology ◽  
Adult Population ◽  
R Software ◽  
Content Type ◽  
Priority Ranking ◽  
Young Adult Population ◽  
Practical Implications ◽  
Apparel Retailers

Purpose The purpose of this paper is to study, explore and rank the non-conforming factors in apparels purchased from e-shops. Design/methodology/approach Data were collected by visiting and interacting people in colleges and through the structured online questionnaires (n=222). The exploratory factor analysis was performed using “R” software. Identified factors were ranked using AHP methodology; 12 experts from various fashion institutes participated in identifying the factors. Findings Based upon the results of the exploratory study, non-conforming factors such as “visual variation”, “functional inconvenience”, “cloth attribute variation”, “haptic variation”, “aesthetic variation” and “fit variation” were identified. The priority ranking of factors and sub-factors was done. Research limitations/implications The sample primarily comprised of the young adult population (19–27 years) and most of them were females (71.6 per cent). There can be other demographic factors. Research is limited to online apparel retailers. Advanced methods of prioritisation can be used. Practical implications The paper can be useful to online apparel retailers, vendors and manufacturers to understand the factors that may be important for improving their business. Originality/value There is no study that identifies the non-conformance factors related to online apparel retailing.

Classifying Disfluencies in Preschool- and School-Age Spanish–English Bilinguals Who Do Not Stutter: An Exploratory Study

2020 ◽  
Vol 5 (1) ◽  
pp. 119-130
Author(s):  
Raúl Rojas ◽  
Farzan Irani
Keyword(s):  
Exploratory Study ◽  
Evidence Base ◽  
Medium Effect ◽  
Bilingual Children ◽  
Linear Regression Models ◽  
Cross Sectional ◽  
Total Percentage ◽  
Narrative Production ◽  
Language Measures ◽  
Mean Length Of Utterance

Purpose This exploratory study examined the language skills and the type and frequency of disfluencies in the spoken narrative production of Spanish–English bilingual children who do not stutter. Method A cross-sectional sample of 29 bilingual students (16 boys and 13 girls) enrolled in grades prekindergarten through Grade 4 produced a total of 58 narrative retell language samples in English and Spanish. Key outcome measures in each language included the percentage of normal (%ND) and stuttering-like (%SLD) disfluencies, percentage of words in mazes (%MzWds), number of total words, number of different words, and mean length of utterance in words. Results Cross-linguistic, pairwise comparisons revealed significant differences with medium effect sizes for %ND and %MzWds (both lower for English) as well as for number of different words (lower for Spanish). On average, the total percentage of mazed words was higher than 10% in both languages, a pattern driven primarily by %ND; %SLDs were below 1% in both languages. Multiple linear regression models for %ND and %SLD in each language indicated that %MzWds was the primary predictor across languages beyond other language measures and demographic variables. Conclusions The findings extend the evidence base with regard to the frequency and type of disfluencies that can be expected in bilingual children who do not stutter in grades prekindergarten to Grade 4. The data indicate that %MzWds and %ND can similarly index the normal disfluencies of bilingual children during narrative production. The potential clinical implications of the findings from this study are discussed.

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