scholarly journals Broadcasters’ Leadership Traits and Audiences’ Loyalty With the Moderating Role of Self-Construal: An Exploratory Study

2021 ◽  
Vol 12 ◽  
Author(s):  
Yidan Huang ◽  
Yi Hsuan Lee ◽  
Gin Chang ◽  
Jun Ma ◽  
Guanyin Wang
Keyword(s):  
Servant Leadership ◽  
Exploratory Study ◽  
Virtual Communities ◽  
Charismatic Leadership ◽  
Live Streaming ◽  
Leadership Traits ◽  
Authoritarian Leadership ◽  
Self Construal ◽  
Interdependent Self ◽  
The Relationship

Although considerable attention has been paid to the application of leadership in virtual communities, the field of live streaming has not been involved. This exploratory study aimed to explore how different broadcaster leadership traits (charismatic, authoritarian, and servant) influence audiences’ loyalty (cognitive and conative). And audience self-construal was chosen as a key moderator. The top 15 broadcasters from the regional rankings were selected from each of the two popular live streaming platforms, Douyu and YouTube, for the study. And we used snowball sampling with a link to an online questionnaire as a recruitment procedure. 310 audiences with live streaming experience from the Chinese Mainland and Taiwan participated. Hierarchical linear modeling was adopted for the analysis. This study found that broadcasters with servant and charismatic leadership traits positively affected cognitive loyalty. Broadcasters with servant leadership traits also had a positive effect on conative loyalty. Additionally, independent self-construal negatively moderated the relationship between servant leadership and cognitive loyalty. Independent self-construal positively moderated the relationship between authoritarian leadership and conative loyalty. Furthermore, interdependent self-construal negatively moderated the relationship between charismatic leadership and conative loyalty. Interdependent self-construal positively moderated the relationship between authoritarian leadership and conative loyalty. These conclusions extend the understanding of broadcasters’ traits and audiences’ psychology concerning the booming phenomenon of live streaming and can help platform managers motivate audiences’ loyalty on these platforms.

Effect of Peer Work Performance on the Focal Employee’s Voice Taking: The Role of Trust and Self-Construal

2020 ◽  
pp. 003329412090552
Author(s):  
Guanglei Zhang ◽  
Silu Chen
Keyword(s):  
Work Performance ◽  
Mediating Role ◽  
Self Construal ◽  
Interdependent Self ◽  
The Relationship

Based on persuasion theory, this study examines the influence of peer work performance on the focal employee’s voice-taking relationship. Our study purposes that peer work performance contributes to the focal employee’s cognition-based trust and that their interdependent self-construal moderates this relationship. Our study suggests that cognition-based trust mediates the relationship between peer work performance and the focal employee’s voice taking. Finally, we intend to show that the focal employee’s interdependent self-construal moderates the mediating role of cognition-based trust in transmitting the effect of peer work performance on the focal employee’s voice taking. Analyses of the data collected from China support these hypotheses.

Newcomer Conformity

2012 ◽  
Vol 43 (3) ◽  
pp. 138-147 ◽  
Author(s):  
Susanne Täuber ◽  
Kai Sassenberg
Keyword(s):  
Social Identity ◽  
The Self ◽  
Specific Group ◽  
Self Construal ◽  
Interdependent Self ◽  
Group Goals ◽  
The Impact ◽  
The Relationship

The present research is the first to examine the impact of self-construal on newcomers’ motivation to conform with the goals of a novel group. We argue that when social identity (i.e., individuals’ concern for a specific group) has not yet been developed, newcomers rely on self-construal (i.e., individuals’ chronic concern for ingroups and connectedness with others in general) to derive norms for group-serving vs. self-serving behavior. Results of an experiment (N = 157) supported this prediction: Self-construal moderated the relationship between group goals and individual goals (cognitive conformity) as well as the relationship between group goals and members’ effort (behavioral conformity). Specifically, low independent and high interdependent self-construal was associated with greater cognitive and behavioral alignment of the self with the group compared to high independent and low interdependent self-construal. Findings are discussed regarding the role of self-construal as a precedent of conformity.

Sense of Authenticity, Affectivity, and Cultural Construal of the Self among Japanese University Students

2007 ◽  
Vol 100 (1) ◽  
pp. 83-86 ◽  
Author(s):  
Masaya Ito ◽  
Masahiro Kodama
Keyword(s):  
Negative Affect ◽  
University Students ◽  
Positive Affect ◽  
The Self ◽  
Positive And Negative Affect ◽  
Japanese University ◽  
Self Construal ◽  
Interdependent Self ◽  
The Relationship

This study examined the relationship between the sense of authenticity and affectivity, which is under the control of the cultural construal of the self. Japanese university students ( N = 287) rated themselves on the Sense of Authenticity Scale, the Positive and Negative Affect Schedule, and the Scale for Independent and Interdependent Construal of the Self. Analysis indicated that the Sense of Authenticity increased Positive Affect and decreased Negative Affect, regardless of the scores on Independent and Interdependent Self-construal.

scholarly journals The relationship between servant leadership and employee empowerment, commitment, trust and innovative behaviour: A project management perspective

2015 ◽  
Vol 13 (1) ◽  
Author(s):  
Camilla L. Krog ◽  
Krishna Govender
Keyword(s):  
Project Management ◽  
Servant Leadership ◽  
Enterprise Resource Planning ◽  
Employee Commitment ◽  
Resource Planning ◽  
Project Team ◽  
Leadership Traits ◽  
Emotional Healing ◽  
Innovative Behaviour ◽  
The Relationship

Orientation: Understanding the relationship between a project sponsor’s servant leadership traits and employee commitment, trust and innovative behaviour.Research purpose: This study aimed to understand the relationship, if any, between a project sponsor’s servant leadership traits of altruistic calling, emotional healing, wisdom, persuasive mapping and organisational stewardship and a project team’s empowerment, commitment, trust and innovative behaviour.Motivation of the study: Most project leadership studies focus on understanding the role and power position of the project manager, with very little research being dedicated to understanding the effect the leadership style has on the project team and project success.Research approach: A survey was conducted amongst a non-probability sample of 48 project team members from amongst a population of 257, comprising project managers, business analysts and IT staff of a medium sized fleet management organisation that is in the process of implementing an entirely new enterprise resource planning system.Main findings: Through inferential statistical analysis, using structural equation modelling and path analysis, it was determined that persuasive mapping has the strongest impact on employee innovative behaviour, followed by employee commitment and trust via the mediator of employee perceived empowerment. Wisdom and organisational stewardship had a negative impact on employee perceived empowerment.Practical/managerial implications: Project sponsors need to exhibit persuasive mapping, altruistic calling and emotional healing traits due to the significant influence that these have on employee innovative behaviour, commitment and trust, albeit through their perceived empowerment.Contribution/value-add: This study contributes to knowledge of leadership, more especially servant leadership and its significance in project management, which knowledge may contribute to project success

scholarly journals The interplay between self-construal, social support, and psychological adaptation of Indian immigrants’ in Greece

2018 ◽  
Vol 7 (1) ◽  
pp. 148-164 ◽  
Author(s):  
Evangelia Kateri ◽  
Evangelos Karademas
Keyword(s):  
Social Support ◽  
Psychological Adaptation ◽  
Self Esteem ◽  
Moderation Effect ◽  
Positive Effects ◽  
Indian Immigrants ◽  
Self Construal ◽  
Interdependent Self ◽  
The Impact ◽  
The Relationship

In the present study, the interplay between self-construal, social support and psychological adaptation of first generation Indian immigrants residing in Crete (N = 114) was examined. The first aim of the study was to analyze the association of self-construal with anxiety, depression, and self-esteem as indicators of psychological adaptation. It was hypothesized that Indian immigrants would maintain a more interdependent than independent self-construal and that Indians with high interdependent self-construal would receive more social support and have less adaptation problems compared to immigrants’ with a more independent self-construal. Furthermore, the second aim was to examine the relation of social support to self-construal, and psychological adaptation. It was hypothesized that interdependent self-construal would have positive effects on psychological adaptation through social support (mediation). A moderation effect was also hypothesized, in that social support was expected to act protectively for Indians with high interdependence, regarding psychological adaptation. The results verified some of the hypotheses but there were unexpected findings as well. Interdependence was not related to any indices of psychological adaptation, while a negative relationship was found between independent self-construal and self-esteem. Although, social support was not related either to self-construal or to adaptation, it acted as mediator in the relationship between interdependent self-construal and depression. Furthermore, a moderation effect was found on the relationship between independent self-construal and self-esteem. There are certain implications of these findings, regarding the impact of cultural values in counseling and the role of social support in immigrants’ psychological adaptation.

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