Effects of Knowledge Management on Electronic Commerce

2005 ◽  
Vol 13 (4) ◽  
pp. 1-24 ◽  
Author(s):  
Wen-Jang Kenny Jih ◽  
Marilyn M. Helms ◽  
Donna Taylor Mayo
Author(s):  
Wen-Jang Kenny Jih ◽  
Marilyn M. Helms ◽  
Donna T. Mayo

Current literature on e-commerce and knowledge management primarily emphasizes the benefit of knowledge management for innovative e-commerce operations. The Internet-enabled e-commerce field provides capabilities for firms in all sectors to reach global buyers and suppliers. Knowledge management provides frameworks to manage intellectual capital as a valuable organizational and strategic resource. Do knowledge management practices significantly benefit electronic commerce? If so, does the relationship work in the other direction? Does a firm’s e-commerce applications significantly benefit knowledge management practices as well? To test these exploratory propositions, empirical data were collected from companies in a variety of industries in Taiwan, a country emphasizing e-commerce initiatives. The results revealed significant relationships between the way businesses implement electronic commerce projects, as well as how they experiment with knowledge management concepts. In addition, the findings reveal interesting benefits and difficulties in implementation. These relationships were found to operate in both directions, offering reinforcing effects as well as connections.


Author(s):  
J. Ben Schafer

In a world where the number of choices can be overwhelming, recommender systems help users find and evaluate items of interest. They connect users with items to “consume” (purchase, view, listen to, etc.) by associating the content of recommended items or the opinions of other individuals with the consuming user’s actions or opinions. Such systems have become powerful tools in domains from electronic commerce to digital libraries and knowledge management. For example, a consumer of just about any major online retailer who expresses an interest in an item – either through viewing a product description or by placing the item in his “shopping cart” – will likely receive recommendations for additional products. These products can be recommended based on the top overall sellers on a site, on the demographics of the consumer, or on an analysis of the past buying behavior of the consumer as a prediction for future buying behavior. This paper will address the technology used to generate recommendations, focusing on the application of data mining techniques.


2011 ◽  
pp. 1547-1567
Author(s):  
Wen-Jang Kenny Jih ◽  
Marilyn M. Helms ◽  
Donna Taylor Mayo

The Internet-enabled e-commerce field provides capabilities for firms in all sectors to reach global buyers and suppliers. Knowledge management provides frameworks to manage intellectual capital as a valuable organizational and strategic resource. Current literature on e-commerce and knowledge management primarily emphasizes the benefit of knowledge management for innovative e-commerce operations. Do knowledge management practices significantly benefit electronic commerce? If so, does the relationship work in the other direction? Does a firm’s e-commerce applications significantly benefit knowledge management practices, as well? To test these exploratory propositions, empirical data were collected from companies in a variety of industries in Taiwan, a country emphasizing e-commerce initiatives. The results revealed significant relationships between the way businesses implement electronic commerce projects and how they experiment with knowledge management concepts, as well as interesting benefits and difficulties in implementation. These relationships were found to operate in both directions, offering reinforcing effects as well as connections.


Author(s):  
Zaigham Mahmood

Knowledge management refers to acquisition, creation, dissemination, and utilization of knowledge. Knowledge is becoming an important resource for today’s organisations, and enterprises are keen to deploy this resource to improve their products, services, and processes as well as ensure delivery on demand. Through knowledge management, businesses aim to increase efficiency, reduce costs, and most importantly, retain customers. Enterprises in the electronic commerce arena are already aware of the importance of understanding customer attitudes and their buying habits and are, therefore, taking huge strides to ensure that they employ appropriate techniques to manage the information at hand. This chapter discusses the variety of approaches that business enterprises have adopted for the acquisition of customer information and its deployment and outlines the processes relevant to knowledge management in the context of electronic commerce.


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