A Literature Review on the Business Impacts of Social Network Sites

Author(s):  
Payam Hanafizadeh ◽  
Ahad Zare Ravasan ◽  
Ali Nabavi ◽  
Mohammad Mehrabioun

Social network sites (SNSs) such as MySpace, Facebook, and Youtube have attracted millions of users, many of whom have integrated these sites into their daily practices. There are hundreds of SNSs, with various technological affordances, supporting a wide range of interests and practices. However, the impact of SNSs is increasingly pervasive, with activities ranging from economic and marketing to social and educational. Among the wide impacts of social network sites, they are, anecdotally, becoming increasingly important in today’s businesses. Thus, the purpose of this study is to present a literature review of and classification scheme for research works in business impacts of SNSs, with the aim of clarifying the ways SNSs impact businesses. The review covers 28 journal articles published from 2000 to 2011 and a few months of 2012. The 28 articles classified SNS applications in businesses into six distinct categories: the “marketing and advertising,” “knowledge management,” “social capital,” “relationship management,” “e-commerce,” and “economic model.” The findings reveal that “marketing and advertising” were the most frequently category has been considered in the literature. This review provides a source for discovering business impacts of social network sites and will help to simulate further interest in the area.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marcos Komodromos

Purpose The technology determinism theory facilitated in assessing the impact of interactive radio and social network sites (SNSs) on development factors such as education, agriculture, health, and governance, by conducting an integrative and comprehensive literature review focusing on African countries. This paper aims to conduct this literature review to provide comprehensive empirical evidence on the impact of interactive radio and SNSs on development in Africa. Design/methodology/approach This study examined articles that were retrieved from online databases including EBSCOhost, Elsevier, Science Direct, SAGE Journals, Springer and Wiley Online Library. The keywords used included interactive radio, radio, development in Africa, SNS, agriculture, education, health, peace and governance. Search phrases were formulated using boolean operators “AND” and “OR.” Findings Study results revealed that interactive radio and SNSs improve knowledge among farmers and allow the dissemination of information on innovative agricultural techniques, which supports the adoption of sustainable practices. Interactive radio promotes political accountability because the strategies provide the voiceless and powerless communities with a platform to express themselves. This paper discovers that the incorporation of SNS with existing multimedia communication facilitates the dissemination of health-related information on illnesses such as Ebola, HIV, hypertension, diabetes and Polio, and interactive radio and SNS promote education among marginalized communities and under-served rural schools. Research limitations/implications The findings on the impact of interactive radio and SNSs do not represent all 54 countries in Africa. Although the studies included in this literature review were conducted in several countries such as South Africa, Nigeria, Somalia, Kenya, Malawi, Ghana, Tanzania, Uganda and Zambia, this limited the generalizability of the findings and recommendations. Also, the other potential limitation is that using the inclusion-exclusion criteria could have resulted in bias when selecting the studies to include in the review. Practical implications The paper might serve as a valuable source of information for students, academics and entrepreneurs where the impact of interactive radio and SNSs on agriculture, education, health and governance, which are core determinants of development in Africa, has been assessed for further case studies in this area. Social implications The use of interactive radio has helped in decreasing health issues caused by a deficiency in vitamin A among children in sub-Saharan Africa. Originality/value The development of sustainable and effective interactive radio programs is dependent on the collaboration of the core stakeholders such as governmental ministries, donor organizations and the mass communication sector. Numerous open sources on technology radio stations are available to employ social media managers to help in the application of knowledge.


2021 ◽  
Vol 20 (2) ◽  
pp. 1-11
Author(s):  
Nicole O'Brien ◽  
Yufei Yuan ◽  
Norman Archer

2014 ◽  
Vol 33 ◽  
pp. 367-371 ◽  
Author(s):  
Rozan O. Maghrabi ◽  
Richelle L. Oakley ◽  
Hamid R. Nemati

2021 ◽  
pp. 205015792110286
Author(s):  
Theda Radtke ◽  
Theresa Apel ◽  
Konstantin Schenkel ◽  
Jan Keller ◽  
Eike von Lindern

Smartphone use, e.g., on social network sites or instant messaging, can impair well-being and is related to clinical phenomena, like depression. Digital detox interventions have been suggested as a solution to reduce negative impacts from smartphone use on outcomes like well-being or social relationships. Digital detox is defined as timeouts from using electronic devices (e.g., smartphones), either completely or for specific subsets of smartphone use. However, until now, it has been unclear whether digital detox interventions are effective at promoting a healthy way of life in the digital era. This systematic literature review aimed to answer the question of whether digital detox interventions are effective at improving outcomes like health and well-being, social relationships, self-control or performance. Systematic searches of seven databases were carried out according to PRISMA guidelines, and intervention studies were extracted that examined timeouts from smartphone use and/or smartphone-related use of social network sites and instant messaging. The review yielded k = 21 extracted studies (total N = 3,625 participants). The studies included interventions in the field, from which 12 were identified as randomized controlled trials. The results showed that the effects from digital detox interventions varied across studies on health and well-being, social relationships, self-control, or performance. For example, some studies found positive intervention effects, whereas others found no effect or even negative consequences for well-being. Reasons for these mixed findings are discussed. Research is needed to examine mechanisms of change to derive implications for the development of successful digital detox interventions.


Author(s):  
Nani Amalina Zulkanain ◽  
Suraya Miskon ◽  
Norris Syed Abdullah ◽  
Nazmona Mat Ali ◽  
Mahadi Bahari ◽  
...  

2016 ◽  
Author(s):  
Efstratia Arampatzi ◽  
Martijn J. Burger ◽  
Natallia A. Novik

Author(s):  
Aanchal Aggarwal ◽  
Nupur Arora

This chapter will expound on the concept of gamification and its adoption by various brands. It will be focusing on advergaming, which is one of the very famous applications of gamification. The chapter will elucidate the various launch details of advergaming applications by various firms and brand websites including online games, social network sites, and interactive digital television. It will also discuss the techniques underlying gamification, which include game mechanics and game dynamics, which will also reveal the impact of advergaming on consumer engagement and decision making to buy a product or not and also the benefits to the brand site. The chapter will also explain the techniques and strategies of advergaming used by various product websites nationally and internationally and their effect on consumers and the product or brand websites.


Author(s):  
Peldon

Social Network Sites (SNSs) are known for providing the opportunity to quickly spread information faster than any other mode because of its ease of accessibility and ability to reach wider populations. The purpose of this chapter is to examine the opportunities of adopting Social Networking (SN) in the healthcare systems. Based on the current literature review, using a social network will enhance communication, collaboration, connection, coordination, and knowledge sharing. The healthcare profession of Bhutan undertook the survey for this study. Three new factors were generated from this study, namely 4Cs; it was found that the use of social networking enhances communication, coordination, collaboration, and connection with patients and among healthcare professionals. The second factor, Green and Sustainability, social networking enables the reduction of the carbon footprint, and the third factor is Exchange Knowledge via use of social networking.


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