scholarly journals The International Yoga Day, political discourse, and soft power game in India

2020 ◽  
Vol 5 (2) ◽  
pp. 102
Author(s):  
Janmejaya Samal
2020 ◽  
Vol 23 (4) ◽  
pp. 36-44
Author(s):  
Nadiya Mikhno

The article deals with defining the characteristics of the authority discourse development in modern society. The localization of the urban area has been chosen as the field of the authority discursive power strategies development. The author's scheme of authority discourse analysis in the urban area has been suggested basing on the methodological principles of a discourse-analytical strategy and involving the heuristic potential of a socio-cultural and semiotic analysis, as a result of the specific empirical study. The analysis of theoretical frames for the study of the concepts of «discourse» and «authority» has made it possible to determine a variety of communicative actions, which subject can only be the authority – an institutional discourse, namely, a political perspective. It is proposed to define a political discourse as a set of all speech acts in the appropriate institutional atmosphere, which is implemented in both oral and written forms within this study. The consideration of the background, expectations of the author and the audience, hidden motives, plot schemes etc. are provided in this article. It has been noted that it is appropriate to use the categorization approach to the «soft power» concept, which proposes to consider the power as the one which is implemented in the form of a certain communicative action. The behavior dictated by the authorities is perceived by a recipient as a voluntary choice during its relization. Such categories of the investigation as cultural mechanisms of nomination, classification, legitimation and naturalization are stressed analysing a political discourse in an urban area. The author's matrix of the analysis of the authority discourse in the urban area which includes its strategies, grammatology, idioms and the nature of their projection in discursive strategies of main subjects of discourse development has been described.


Communicology ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 79-88
Author(s):  
Lan Yu

The concept of “soft power”, which has entered the official lexicon of the Chinese Communist Party, has American roots. At the heart of Joseph Nye’s concept is a call for flexible use of the “intangible power resources” of culture and political ideals to influence the behavior of people in other countries. For the Chinese power groups, Nye’s concept looked like a modern development of the “Art of War” reasoning, so J. Nye’s idea received a deep cross-cultural resonance in China.The article presents two main aspects of the research carried out by the author of the article on the influence of the concept of “soft power” in the political process. Firstly, the influence of the concept of “soft power” on the political process: the fourth generation of Chinese leaders, led by President of the People’s Republic of China Hu Jintao, focused on soft power as the basis for the strategy of intercultural communication; Xi Jinping introduces the principle of cultural confidence, including values in the political discourse of modern China in a new era. This defines a new task of “soft power”. Secondly, “soft power” as a tool of political communication: the culture and ideology of Confucianism has a significant influence on the political process communication of the PRC. In these conditions, the ideology of the PRC adapts and uses Confucian concepts as a brand of intercultural communication and a kind of ideological bridge that can serve to ensure the preservation of national identity, form a positive image of the state and strengthen the country’s international position, and will become the basis for internal cohesion. Hence the authorities actively work to adapt “soft power” to the tasks of modern domestic and foreign policy. The studies carried out on this topic have shown that the concept of “soft power” of the PRC is a powerful instrument of the political culture of the PRC and a viable strategy of intercultural communication.


2011 ◽  
Author(s):  
Robert Martin Eisinger ◽  
Graham Neray
Keyword(s):  

2017 ◽  
Vol 24 (1) ◽  
pp. 22-45
Author(s):  
Akihiko Shimizu

This essay explores the discourse of law that constitutes the controversial apprehension of Cicero's issuing of the ultimate decree of the Senate (senatus consultum ultimum) in Catiline. The play juxtaposes the struggle of Cicero, whose moral character and legitimacy are at stake in regards to the extra-legal uses of espionage, with the supposedly mischievous Catilinarians who appear to observe legal procedures more carefully throughout their plot. To mitigate this ambivalence, the play defends Cicero's actions by depicting the way in which Cicero establishes the rhetoric of public counsel to convince the citizens of his legitimacy in his unprecedented dealing with Catiline. To understand the contemporaneousness of Catiline, I will explore the way the play integrates the early modern discourses of counsel and the legal maxim of ‘better to suffer an inconvenience than mischief,’ suggesting Jonson's subtle sensibility towards King James's legal reformation which aimed to establish and deploy monarchical authority in the state of emergency (such as the Gunpowder Plot of 1605). The play's climactic trial scene highlights the display of the collected evidence, such as hand-written letters and the testimonies obtained through Cicero's spies, the Allbroges, as proof of Catiline's mischievous character. I argue that the tactical negotiating skills of the virtuous and vicious characters rely heavily on the effective use of rhetoric exemplified by both the political discourse of classical Rome and the legal discourse of Tudor and Jacobean England.


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