scholarly journals Transformation of the Concept of Soft Power in the Political Discourse of China

Communicology ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 79-88
Author(s):  
Lan Yu
Keyword(s):  
Intercultural Communication ◽  
Political Communication ◽  
Soft Power ◽  
Political Discourse ◽  
Political Process ◽  
Modern China ◽  
Fourth Generation ◽  
The Political ◽  
Art Of War ◽  
Modern Development

The concept of “soft power”, which has entered the official lexicon of the Chinese Communist Party, has American roots. At the heart of Joseph Nye’s concept is a call for flexible use of the “intangible power resources” of culture and political ideals to influence the behavior of people in other countries. For the Chinese power groups, Nye’s concept looked like a modern development of the “Art of War” reasoning, so J. Nye’s idea received a deep cross-cultural resonance in China.The article presents two main aspects of the research carried out by the author of the article on the influence of the concept of “soft power” in the political process. Firstly, the influence of the concept of “soft power” on the political process: the fourth generation of Chinese leaders, led by President of the People’s Republic of China Hu Jintao, focused on soft power as the basis for the strategy of intercultural communication; Xi Jinping introduces the principle of cultural confidence, including values in the political discourse of modern China in a new era. This defines a new task of “soft power”. Secondly, “soft power” as a tool of political communication: the culture and ideology of Confucianism has a significant influence on the political process communication of the PRC. In these conditions, the ideology of the PRC adapts and uses Confucian concepts as a brand of intercultural communication and a kind of ideological bridge that can serve to ensure the preservation of national identity, form a positive image of the state and strengthen the country’s international position, and will become the basis for internal cohesion. Hence the authorities actively work to adapt “soft power” to the tasks of modern domestic and foreign policy. The studies carried out on this topic have shown that the concept of “soft power” of the PRC is a powerful instrument of the political culture of the PRC and a viable strategy of intercultural communication.

scholarly journals Russian political discourse-problems of interaction between government and society

2020 ◽  
Vol 6 (4) ◽  
pp. 346
Author(s):  
Lyudmila G. Titova ◽  
Anna V. Uryadova ◽  
Sergey A. Baburkin
Keyword(s):  
Political Communication ◽  
Political Discourse ◽  
Political Process ◽  
Modern Society ◽  
The Political ◽  
Power Structures ◽  
Political Crises ◽  
The Government ◽  
Written Word ◽  
High Level

The article deals with the issues of modern Russian political discourse - the interaction of power and society, political communication, the influence of power through the spoken and written word on the mass consciousness. The significance of the problem in modern society is associated with the expansion of the political space through multi-sided political communication, the introduction of new subjects in the political polylogue, the dissemination of information flows that are exchanged by participants in the political process and which are not always adequately perceived and processed by them, which creates opportunities for purposeful management of people's behavior. In Russian political practice, this has been noted in various forms of controlled protest. Media texts, the interpretation of written texts in their variety of genres, the ability to persuade in oral speeches, the use of political terms, informal words and expressions, slang, depending on the audience and the goals set by the speakers, are becoming more and more common forms of influence. Modern political discourse is shown as existing outside of the moral requirements and restrictions imposed by the authorities, who pursue the main goal of self - preservation and self-restraint, and use all methods of manipulation for this purpose, creating a pseudo-reality. This is especially significant in times of political crises, when power structures and leaders begin to reveal their failure, inability to make adequate political decisions, compensating them with various technologies of zombie population. Channels of influence are the media, which in the conditions of the information society turn into another power institution. Manipulative influence of the word can be neutralized in the dialogue between the government and society, which implies a high level of political culture of the elite and citizens.

Political Translation and the Sustainable Development Goals

2020 ◽  
pp. 169-188
Author(s):  
Chris G. Pope ◽  
Meng Ji ◽  
Xuemei Bai
Keyword(s):  
Sustainable Development ◽  
Political Discourse ◽  
Sustainable Development Goals ◽  
Social Systems ◽  
Political Process ◽  
The Political ◽  
Political Systems ◽  
The Sustainable Development ◽  
The World ◽  
Development Goals

The chapter argues that whether or not the world is successful in attaining sustainability, political systems are in a process of epoch-defining change as a result of the unsustainable demands of our social systems. This chapter theorizes a framework for analyzing the political “translation” of sustainability norms within national polities. Translation, in this sense, denotes the political reinterpretation of sustainable development as well as the national capacities and contexts which impact how sustainability agendas can be instrumentalized. This requires an examination into the political architecture of a national polity, the norms that inform a political process, socioecological contexts, the main communicative channels involved in the dissemination of political discourse and other key structures and agencies, and the kinds of approaches toward sustainability that inform the political process. This framework aims to draw attention to the ways in which global economic, political, and social systems are adapting and transforming as a result of unsustainability and to further understanding of the effectiveness of globally diffused sustainability norms in directing that change.

scholarly journals Means of discourse manipulations in political party programs in Spain

2014 ◽  
pp. 270-276
Author(s):  
I. V. Smirnova
Keyword(s):  
Political Parties ◽  
Political Communication ◽  
Political Discourse ◽  
External Information ◽  
The Political ◽  
People's Party ◽  
Independent Form ◽  
Political Forces ◽  
Political Agitation ◽  
Written Form

Thanks to different mass media sources, members of any society are well aware of political developments and events and politicians. Every person has his or her own formed political beliefs and affirmations, interpreters other people's actions during political developments and evaluates events that take place. Political forces, in turn, see a person (a potential elector) as an object of external information influence. This lets them use political communication when competing for the power. In the modern democratic society this competition is carried out via parliamentarian debates, politicians' speeches, examining political parties' programs, political agitation and voting. General audience-oriented political discourse implements its function of political information influence. As the goal of any political party's program (as an independent form of text in the system of political discourse) is to win the elections and come to power, thus the audience influence function is one of the most fundamental and serve as the basis for the text. The text of a program itself is characterized by its persuasive orientation towards the audience, which reveal itself in such methods as convincing, argumentation, manipulation and evaluation. All the political programs pertain to parties which are at the power or which are in opposition. The main characteristic of oppositional programs is the criticism of the power, vice versa, the dominant party's programs confirm the correctness of their policy. All the political programs are multi-authored. The written form of any political program lets put into practice a detailed text analysis. This article presents the analysis of the texts of two leading Spanish political parties (the Spanish socialist worker's party and the people's party of Spain).

scholarly journals DIRECTIONS AND TRENDS OF STUDYING POLITICAL DISCOURSE IN MODERN CONDITIONS OF DIGITALIZATION (LINGUISTIC AND PRAGMATIC ASPECTS)

2021 ◽  
Vol 1 (11(79)) ◽  
pp. 72-75
Author(s):  
Olena Ilienko ◽  
Liudmyla Shumeiko
Keyword(s):  
Political Communication ◽  
Political Discourse ◽  
The Political ◽  
The Internet ◽  
Internet Communication ◽  
Political Activities ◽  
Rapid Spread ◽  
New Material ◽  
Political Economic ◽  
Pragmatic Aspects

The rapid spread of Internet communication nowadays has changed the conditions under which political communication takes place, although its purpose remains the same – influence for the sake of power. The article analyzes and summarizes the directions and trends in the study of political discourse, which is the context of political utterance, utterance itself and its perception. It is noted that the Internet has proved to be a new effective way of informing, persuading, arguing and manipulating the mass consciousness, accelerating the process of providing information and changing its format, including for manipulative purposes. It is revealed that the Internet has formed new genres and forms of political communication, providing an opportunity to get feedback from the political message and creating the appearance of direct communication between politicians and the public. The study of political discourse by researchers today is multi-vector: in a purely linguistic direction (the language of political statements); in linguistic and pragmatic direction (how the functions of political discourse are realized); anthropocentric (political personality); sociolinguistic (society’s reaction to the political activities of the subjects) and others. As the field of politics is constantly changing, responding to global, socio-political, economic circumstances, its analysis, including by linguists, provides and will always provide new material for further research.

scholarly journals PENGGUNAAN GRAMATIKA DALAM WACANA POLITIK: STUDI REPRESENTASI BAHASA SEBAGAI SISTEM MAKNA SOSIAL DAN POLITIK

Diksi ◽  
2015 ◽  
Vol 15 (2) ◽  
Author(s):  
Anang Santoso
Keyword(s):  
Political Communication ◽  
Political Discourse ◽  
Research Study ◽  
Qualitative Approach ◽  
Political Elite ◽  
The Political ◽  
Old Order ◽  
Role Of Information ◽  
Negative Form

The grammar of the Indonesian language is greatly made use of inpolitical discourse and especially after the era of the Old Order. Via grammaticalforms, the political elite fights for its power and ideology, both explicitly andimplicitly, causing an unbalanced political communication. A research study thisarticle is about was conducted to (1) describe and interpret the utilization ofgrammaticality in political discourse and (2) clarify why certain grammaticalforms are paid special attention while others are not.The study applied a critical qualitative approach with a “critical discourseanalysis” design from Fairclough (1989: 1995). In this perspective, no textproduced by the political elite is neutral from political interest. Discourse is asocial construction and results from social-historical and political conditions.There is no discourse which is a social vacuum. Discourse is a social creationreflecting the interests of certain social groups.The research results indicate that (1) each group of the Indonesianpolitical elite uses transitivity with material meaning, agent nominalization, thepassive voice, and the negative form to show its power and hide its ideologicalposition, (2) each assumes the role of information provider, shows its authority inthe presence of the other groups and the Indonesian society, and asserts its powerby choosing to use the personal pronouns we and I, (3) it makes considerable use ofmodality expressing authority, and (4) there are institutional and cultural processesexplaining why certain grammatical forms are paid special attention while othersare not.Keywords: grammaticality, political discourse

scholarly journals The Manifestation of Gender Peculiarities in Political Discourse

2014 ◽  
Vol 10 (1-2 (12)) ◽  
pp. 88-95
Author(s):  
Ruzanna Arustamyan
Keyword(s):  
Political Communication ◽  
Political Discourse ◽  
Social Roles ◽  
Political Life ◽  
The Political ◽  
Male And Female ◽  
Female Politicians ◽  
The Right ◽  
The Impact ◽  
Biological Differences

The article is devoted to the description of gender peculiarities in political discourse. The differences of male and female speeches aim to determine the degree of effectiveness of the impact of gendered approaches in political communication on male and female audiences. We may observe obvious differences between male and female speeches. It is conditioned by biological differences and social roles and stereotypes fixed in the society. Sometimes female politicians tend to imitate male speech behavior in order to defend their positions and the right to participate in the political life of their country.

scholarly journals A Comparative Analysis of Theoretical and Methodological Foundations of Political Culture

wisdom ◽  
2019 ◽  
Vol 12 (1) ◽  
pp. 38-47
Author(s):  
Emil Ordukhanyan
Keyword(s):  
Comparative Analysis ◽  
Political Culture ◽  
Political Communication ◽  
Political Institutions ◽  
Political Process ◽  
Modern World ◽  
The Political ◽  
Cultural Changes ◽  
Political Processes ◽  
Theoretical Approaches

In modern world various transformations have an impact on social and political processes of the society. Even cultural changes somehow depend on these transformations. Therefore, social and political phenomena need new approaches for their study, where the political culture has its proper relevance. The article explores the theoretical and methodological foundations of political culture based on the analysis of foreign and Armenian scholars works. The behavioral, psychological, comparative and other approaches as well as methods of political culture analysis are examined. In a result of generalization of theoretical approaches and summarizing the outcomes obtained from a comparative analysis of political culture methodologies, we can define political culture as the aggregate of political ideas, knowledge, traditions and values; as a whole of political participation and behavior models; as a relatively stable link between political consciousness and socialization, between stages and levels of political communication tools and political institutions, which defines the political process and which is expressed through the political discourse.

LINGUOPRAGMATIC PARAMETERS OF THE OWN - ALIEN OPPOSITION IN THE CONTEMPORARY DISCOURSE OF RUSSIAN NATIONALISM (ON THE MATERIAL OF E.KHOLMOGOROV’S TEXTS)

2020 ◽  
Vol 5 (98) ◽  
pp. 38-54
Author(s):  
ELENA M. IVANOVA
Keyword(s):  
Political Communication ◽  
Political Discourse ◽  
The Political ◽  
General Description ◽  
Discursive Practices ◽  
Modern Russian

The article examines the representation issues regarding the basic opposition of the political discourse OWN - ALIEN in the discursive practices of modern Russian nationalism, gives a general description of the opposition OWN - ALIEN in the space of political communication, presents linguistic and pragmatic parameters of this opposition in the texts byEgorKholmogorov.

scholarly journals Communicative failures of the political discourse of the spanish party Podemos

2019 ◽  
pp. 75-81
Author(s):  
A. Demkina
Keyword(s):  
Discourse Analysis ◽  
Cognitive Science ◽  
Political Communication ◽  
Significant Role ◽  
Political Discourse ◽  
The Political ◽  
Municipal Elections ◽  
Electoral Support ◽  
Aggressive Communication ◽  
Communicative Act

The article considers the effectiveness of the Spanish party Podemos discourse from the standpoint of cognitive science and pragmalinguistics. It argues that inconsistency in the development of discourse as well as communicative failures tend to play a significant role in promoting or degrading political communication and, as a result, affect the dynamics of electoral support.Given the thesis of linguo-pragmatists that the source of communicative failure can be both the communicant himself and the circumstances of the communicative act, the author carries out a discourse analysis of the rhetoric of the Podemos leaders in a chronological framework - 2014-2019, focusing not only on the evolution of pragmalinguistic practices, but also on the pragmatic context of communicative events.Having ascertained the high media dependence of the Podemos discourse and its performative nature, it has been revealed that the repeated nature of “performative misfires” or communicative failures leads to disruption of the discourse sequence, a decrease in its effectiveness, and even erosion of the communicator’s discursive identity.It seems that if the aggressive communication tactics of “media scandals” are likely to bring politicians popularity at the starting stage, then voters subsequently expect logic and consistency from their representatives, and the discontinuity and incomprehensible change of the discursive framework for the audience may lead to uncontrolled consequences for the addresser. It is recorded that the decline in Podemos’s electoral support in the general and municipal elections in Spain in 2019 may refer to large media scandals around the party’s activities, which have been triggered by violations of discursive logic.

scholarly journals POLITICAL LEADERS' SPEECH EXPRESSING TOLERANCE/INTOLERANCE IN POLITICAL DISCOURSE CONDITIONED BY GENDER (WITH THE COMBINATION OF ENGLISH, FRENCH, AND ARMENIAN)/ՀԱՆԴՈՒՐԺՈՂԱԿԱՆՈՒԹՅՈՒՆ/ԱՆՀԱՆԴՈՒՐԺՈՂԱԿԱՆՈՒԹՅՈՒՆ ԱՐՏԱՀԱՅՏՈՂ ՔԱՂԱՔԱԿԱՆ ԱՌԱՋՆՈՐԴՆԵՐԻ ԵԼՈՒՅԹՆԵՐԸ ՊԱՅՄԱՆԱՎՈՐՎԱԾ ՍԵՌՈՎ (ԱՆԳԼԵՐԵՆԻ, ՖՐԱՆՍԵՐԵՆԻ ԵՎ ՀԱՅԵՐԵՆԻ ՀԱՄԱԴՐՈՒԹՅԱՄԲ)/ПРОЯВЛЕНИЕ ТОЛЕРАНТНОСТИ/НЕТОЛЕРАНТНОСТИ В РЕЧИ ПОЛИТИЧЕСКИХ ДЕЯТЕЛЕЙ, ОБУСЛОВЛЕННОЕ ПОЛОВЫМ ПРИЗНАКОМ (РАССМАТРИВАЕТСЯ ПОЛИТИЧЕСКИЙ ДИСКУРС НА АНГЛИЙСКОМ, ФРАНЦУЗСКОМ И АРМЯНСКОМ)

2021 ◽  
pp. 100-120
Author(s):  
Elya Davtyan
Keyword(s):  
Political Communication ◽  
Political Discourse ◽  
Contextual Analysis ◽  
The Political ◽  
Political Leaders ◽  
Men And Women ◽  
Gender Specific ◽  
Gender Features

The concept of “gender” is one of the most discussed, criticized and speculated concepts in recent years, which is of interest from different perspectives - cultural, sociological, political, linguistic, psychological, etc. Gender obtains a unique manifestation in the political discourse. The analysis of speech of female and male politicians enables to identify the peculiarities of gender approaches in the political communication. There are obvious differences in the speech of men and women. They are conditioned by social and biological roles as well as stereotypes. In our work, we have analyzed the debates and speech of some key figures in American, French, and Armenian politics based on gender features. The contextual analysis used throughout the studies determines whether the speech has gender-specific peculiarities and what linguistic devices in the speech make it possible to speak, for example, whether the speech is mild or coarse, tolerant or intolerant.

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