Collaborative Innovation: Web-Based Tools for Customer Involvement in New Product Development

2012 ◽  
pp. II-14-II-23
Author(s):  
Gianmario Verona ◽  
Emanuela Prandelli
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Web Based ◽  
Customer Involvement ◽  
Collaborative Innovation

Exploiting Technological Potentialities for Collaborative New Product Development

2012 ◽  
pp. 862-877
Author(s):  
Pasquale Del Vecchio ◽  
Valentina Ndou ◽  
Laura Schina
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Coming Out ◽  
Empirical Studies ◽  
New Product ◽  
Small Companies ◽  
Inhibiting Factors ◽  
Collaborative Innovation ◽  
The Web

By contrast, empirical studies show that there are many large and small companies which do not grasp the opportunities provided by the customers’ contribution. This is due to a number of inhibiting factors that represent barriers for the collaborative innovation. This chapter aims firstly to delineate and validate some of these constraints by using the insights coming out from a case study and secondly to suggest a possible solution in order to overpass some of the barriers identified and to exploit the customers’ knowledge acquired on the web.

scholarly journals Marketing and Design in Organisational New Product Development: Early Evidence From New Zealand Manufacturing Firms

2021 ◽  
Author(s):  
◽  
Susan Sun
Keyword(s):  
New Zealand ◽  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Manufacturing Firms ◽  
Empirical Examination ◽  
Web Based ◽  
Marketing Influence ◽  
Early Evidence ◽  
The Individual

<p>The multidisciplinary nature of organisational new product development (NPD) suggests that the development of successful new products is dependent upon the individual and combined efforts of various functions. Despite being recognised as two highly important disciplines in NPD, marketing and design have received little empirical examination of their roles in the NPD process and their effects on NPD outcome. In order to address this gap within the literature, the objectives of this thesis were to assess the presence of marketing and design in NPD, explore the nature of the marketing-design relationship, and examine the effects of marketing influence, design influence, and the level of marketing-design connectedness on NPD outcome. The study was set within the New Zealand context and data was collected via a web-based survey from 91 manufacturing firms that adopted both marketing and design in their NPD programmes. The results showed marketing and design to be two highly influential functions in NPD. Both functions were also found to be strongly involved in the NPD process. A positive relationship was found between marketing and design’s functional influence, which suggested the possibility of an interdependent relationship between the two disciplines. Finally, marketing and design were found to affect different aspects of NPD outcome, with marketing positively affecting product innovativeness, and design positively affecting process proficiency and financial performance. The research has implications for the future development of marketing, design, and NPD theories, as well as for managers seeking to improve their NPD activities through the alignment of their marketing and design functions.</p>

ADOPTION RATES AND PATTERNS OF BEST PRACTICES IN NEW PRODUCT DEVELOPMENT

2002 ◽  
Vol 06 (01) ◽  
pp. 85-103 ◽  
Author(s):  
KEVIN J. DOOLEY ◽  
ANAND SUBRA ◽  
JOHN ANDERSON
Keyword(s):  
Best Practices ◽  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Empirical Survey ◽  
Fuzzy Front End ◽  
Customer Involvement ◽  
Technological Leadership ◽  
Management Literature ◽  
Strategic Implementation

Firms are experimenting with numerous different best practices in order to improve the timeliness and effectiveness of their new product development (NPD) process. This paper examines how widely adopted certain best practices are, and if the adoptions show any pattern in terms of being simultaneously adopted within organisations. We developed an inventory of best practices related to NPD, and an empirical survey was administered to 39 companies. Our results indicate that best practices associated with enhancing the human resources involved in NPD, and improving the fuzzy front end of NPD appear to be getting little attention to date, despite a strong call for such attention in the management literature. Best practices associated with the strategic implementation of NPD (project selection, goals, technological leadership, product strategy, and customer involvement) are on average all more widely adopted than best practices associated with controlling the execution of NPD (process control, metrics, documentation, change control).

The impact of customer orientation on new product development performance

2018 ◽  
Vol 67 (3) ◽  
pp. 590-607 ◽  
Author(s):  
Fan Yang ◽  
Huiying Zhang
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Customer Orientation ◽  
New Product ◽  
Customer Focus ◽  
Content Type ◽  
Customer Involvement ◽  
Positive Effects ◽  
The Impact ◽  
Npd Performance

PurposeThe purpose of this paper is to empirically examine the underlying impacts of customer orientation on new product development (NPD) performance. Further, this study investigates the moderating effect of top management support (TMS) on the customer orientation-performance relationship.Design/methodology/approachThis study as a unique approach has classified customer orientation into three sub-dimensions: customer focus, customer involvement and communication with customers. And the NPD performance is explored both from financial and nonfinancial aspects.FindingsBased on a sample of 366 high performance manufacturing firms across ten countries, the obtained results of hierarchical moderated regression analyses reveal that customer focus, customer involvement and communication with customers have significantly positive effects on both financial and nonfinancial performance of NPD; TMS positively moderates the relationship between multiple dimensions of customer orientation and NPD performance.Practical implicationsThe research extends the customer orientation literature by describing three dimensions of customer orientation and empirically testing their effects on NPD performance. This study also contributes to a deep understanding of the influence factors of NPD performance, both from the financial and nonfinancial aspects. The proposed framework provides a fine-grained analysis to help us understand in what way the customer orientation is linked to performance outcomes.Originality/valueThis study is innovative because it seeks to make a contribution to existing literature from a theoretical perspective by investigating the sub-dimensions of customer orientation and moderating role of TMS.

Customer involvement in new product development in B2B: The role of sales

2016 ◽  
Vol 58 ◽  
pp. 45-57 ◽  
Author(s):  
Antonella La Rocca ◽  
Paolo Moscatelli ◽  
Andrea Perna ◽  
Ivan Snehota
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Customer Involvement

Customer involvement in new product development of tile and ceramic industry

2018 ◽  
Vol 25 (1) ◽  
pp. 108
Author(s):  
Seyed Heydar Mirfakhradini ◽  
Khalil Safari ◽  
Akram Shaabani ◽  
Naser Valaei ◽  
Khadijeh Mohammadi
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Ceramic Industry ◽  
New Product ◽  
Customer Involvement
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