The Causal Relationships among Tour Product Selection Criteria, Travel Decision-making, and Evaluation of Travel Agencies

2013 ◽  
Vol 02 (03) ◽  
Author(s):  
Cengiz Kahraman ◽  
Sezi Cevik Onar ◽  
Başar Öztayşi

Linguistic terms are quite suitable to make evaluations in multiple criteria decision making problems since humans prefer them rather than sharp evaluations. When linguistic evaluations are used in the decision matrix instead of exact numerical values, fuzzy set theory can capture the vagueness in the linguistic evaluations. Ordinary fuzzy sets have been extended to many new types of fuzzy sets such as intuitionistic fuzzy sets, neutrosophic sets, spherical fuzzy sets and picture fuzzy sets. Spherical fuzzy sets are an extension of picture fuzzy sets whose squared sum of their parameters is at most equal to one. This paper develops a novel spherical fuzzy CRiteria Importance Through Intercriteria Correlation (CRITIC) method and applies it for prioritizing supplier selection criteria. Supplier selection is one of the most critical aspects of any organization since any mistake in this process may cause poor supplier performance and inefficiencies in the business processes. Supplier selection is a multi-criteria decision making problem involving several conflicting criteria and alternatives. A numerical illustration of the proposed method is also given for this problem.


2021 ◽  
pp. 004728752110149
Author(s):  
Hwirim Jo ◽  
Namho Chung ◽  
Sunyoung Hlee ◽  
Chulmo Koo

Despite the revolutionary system of online booking, the decision-making process for booking hotels is still very stressful for customers, who face much uncertainty. The wide range of products and great volume of information result in significant cognitive overload. Therefore, online travel agencies (OTAs) try to reduce customers’ cognitive effort requirements and to induce effective decision making by triggering potential actions through perceived affordance. This study aims to explore the influence of perceived affordance on purchase decisions and postpurchase emotion in the context of OTAs. The findings show that explicit affordance and hidden affordance significantly affect impulsive buying, thus resulting in postpurchase discomfort and regret. Additionally, the outcomes of a multiple group analysis revealed a significant moderating effect of regulatory focus orientation on impulsive buying and postpurchase regret during an overall purchase process involving OTAs.


2012 ◽  
Vol 34 (3) ◽  
pp. 42-43
Author(s):  
Carla Pezzia

Recent media reports indicate a decrease in tourism nationwide in Guatemala. In Panajachel, the second most visited destination in Guatemala, there has been an observable decline in both international and national-based tourism. Three primary factors contribute to this decline in Panajachel: 1. Global Economic Crisis 2. Recent history of natural disasters 3. Increased criminal activity and drug-related violence


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